XR Today - Mixed Reality tag

FEBRUARY 15, 2024

Amazon Web Services (AWS) is working to support developers in creating spatial applications on the recently released Vision Pro. These solutions could include first and third-party XR-related services that leverage digital twins, immersive spaces, AR guidance, and simulation features.

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Tools Apple Data Machine Learning 121

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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XR Today - Virtual Reality

JANUARY 16, 2024

The head-mounted display/headset marketplace may be approaching a broad shift as Apple unveils its Vision Pro headset next month, with the device promising to advance screen-based productivity into a third dimension, leveraging traditional MR technologies to achieve a spatial computing future.

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Data Head Mounted Display Industry Training 312

The Ghost Howls

JULY 25, 2022

We often talk about Apple and Meta, but we should not forget that Google is still in the match, and that in the AR Cloud race, it has still many cards to play, like the mapping of all the world already made with Google Maps. If you want to read all his insights, you can buy his book on Amazon, which has very positive reviews.

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Google AR Machine Learning Video 535

XR Today - Mixed Reality tag

FEBRUARY 16, 2024

” Mark Zuckerberg has Reviewed Apple’s Vision Pro Mark Zuckerberg recently reviewed the Apple Vision Pro headset and unsurprisingly concluded that his company’s Quest 3 headset is better. We remain committed to HoloLens and our enterprise customers.” a license to our patents for haptic technologies.

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Microsoft Apple Haptic Immersion 93

UploadVR Between Realities podcast

JUNE 13, 2017

Mallinson spoke about ‘natural language understanding’, which he compared to voice operated platforms like Apple’s Siri, Amazon Echo. He also spoke about VR displays, and the importance of integrating focus variation to simulate our real world vision. Mallinson isn’t ruling out hardware upgrades though.

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Sony Video Eye Tracking Virtual World 170

AR Insider

OCTOBER 7, 2020

Throughout the course of human history, we’ve shared stories to connect, simulate alternative realities and find deep meanings. Recently, Apple announced they were going to be leveraging this technology in a big way. Over the last century, this was the role the entertainment industry took upon itself.

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Entertainment AR Filming Industry 290

XR Today - Mixed Reality tag

NOVEMBER 29, 2024

AWS, Proto to Debut Hologram Avatar At AWS re:Invent 2024, long-time Amazon Web Services partner Proto will unveil the next evolution of its AI-powered immersive hologram technology. This collaboration enables Proto to utilize features from Amazon Bedrock, including Anthropic’s Claude, which facilitates dynamic conversations.

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Samsung Technology Groups Amazon 94

The Ghost Howls

SEPTEMBER 9, 2024

More info (Leaked pictures of Quest 3s shell) More info (Quest 3s passed FCC certification) Samsung MR headset is close, but the endgame may be AR glasses It’s not a secret that Samsung is working with Google and Qualcomm on a new mixed reality headset that could rival Apple Vision Pro and that should be released this year.

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Asia Europe Samsung Unity 391

XR Today - Virtual Reality

APRIL 7, 2025

First, HTC offers access to cutting-edge hardware, often at a fraction of the cost of competing solutions (like the Apple Vision Pro or Varjo XR-4 Series). Although various other extended reality vendors, from Meta to Varjo, have increased their focus on the enterprise segment in recent years, HTC still stands out for various reasons.

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XR Today - Virtual Reality

MARCH 31, 2025

Both of these headsets are brilliant for high-fidelity simulations and training scenarios. Training and Simulation: Enhancing Education Training is another major use case for XR in enterprise environments, and HTC XR solutions empower companies to create new educational experiences for team members.

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HTC Immersion Technology Training 169

ARVR

JUNE 29, 2020

The Smart-Accessory Revolution A Pew Research Center survey conducted at the beginning of 2013 showed that only 51% of adults in the United States owned a smartphone, 6 years after the launch of the 1st-generation Apple iPhone. Another survey conducted mid-June 2019, 4 years since the debut of the Apple Watch, showed that roughly 1-in-5 U.S.

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Augmented Reality Magic Leap Survey AR 130

XR Today - Mixed Reality tag

DECEMBER 1, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. This includes the development of more comfortable, lightweight, and powerful wearable headsets, like the impeding Apple Vision Pro.

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Trends Wearables Haptic Eye Tracking 132

XR Today - Mixed Reality tag

APRIL 11, 2024

XR solutions for transportation are equally growing with new investments – the industry’s relationship with XR and simulation technology is booming. ” XR solutions can also help boost pre-existing training procedures, from classroom learning to simulation training.

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Training North Dakota Trends Immersion 129

ARVR

DECEMBER 6, 2021

With tech giants such as Facebook, Apple, Google, Amazon and others betting big money on it, every company needs to get a move on and decide how they are going to use the metaverse. The metaverse could lead to advanced simulations that train users in dangerous scenarios, which could be inaccessible in real life.

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Augmented Reality Training Retail Industry 130

XR Today - Mixed Reality tag

NOVEMBER 9, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. This includes the development of more comfortable, lightweight, and powerful wearable headsets, like the impeding Apple Vision Pro.

Trends 128

Trends Wearables Eye Tracking Software 128

AR Insider

NOVEMBER 8, 2019

Examples include Amazon Sumerian and Unity. This will start with the USDZ format that’s used by Apple’s ARkit and its Quick Look web AR feature. AR Insider readers know that one of our favorite topics in the spatial computing spectrum is “ building blocks ” for AR creation.

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AR Tools Video Education 189

Upload VR

FEBRUARY 24, 2024

Following Mark Zuckerberg's claims that Quest 3 is better than Apple Vision Pro and our in-depth Apple Vision Pro review , we learned Meta's planning to rework some of Quest's core UI infrastructure. Behind the Frame: The Finest Scenery VR on Steam can be claimed as a free game for Amazon Prime members until February 28.

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Sony Hand tracking Construction Apple 116

XR Today - Mixed Reality tag

JUNE 7, 2023

Tech giant Apple has even helped to generate new demand for spatial technology with its new Vision Pro headset. For instance, headsets like the new Apple Vision Pro allow users to interact more effectively using eye-tracking sensors with a scalable content interface. Amazon: Amazon is also highly invested in spatial systems.

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Machine Learning Healthcare Tools Immersion 98

XR Today - Mixed Reality tag

AUGUST 8, 2023

For him, such industries would benefit ‘enormously’ from digital transformations via digital twinning, simulation, and computer-aided design (CAD). This included adopters of the Omniverse such as Amazon, Deutsche Bahn, and others. We are] creating a digital twin of the [Earth’s climate system].

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Los Angeles Industry Tools Simulation 98

Building the Metaverse

JANUARY 18, 2023

When I was a kid, I wanted to build a holodeck — the immersive 3D simulation system from Star Trek, so I started making games, beginning with online multiplayer games for bulletin board systems. Physics and realistic light simulation (ray tracing) You’d need a way to have a persistent world with data, continuity, rules, systems.

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Virtual World Unreal Machine Learning Simulation 111

NVidia VR

MARCH 18, 2024

And bringing AI into the physical world, Huang introduced Omniverse Cloud APIs to deliver advanced simulation capabilities. The cloud platform — available now — enables interactive, high-resolution simulation to accelerate climate and weather prediction. Their goal in life is to generate revenues, in this case, intelligence.”

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Software Machine Learning Data Industry 101

XR Today - Mixed Reality tag

AUGUST 11, 2023

However, companies like Amazon, Deutsche Bank, Ericsson, and BYD leveraged the platform to develop digital twins, virtual simulations, and other systems to utilise the groundbreaking platform fully.

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Los Angeles Motion Capture Industry Machine Learning 75

CraneMorley

AUGUST 1, 2023

Simulation: The industrial metaverse can be used to simulate industrial processes. Simulation: The industrial metaverse can be used to create virtual simulations of physical systems, which can be used to test and optimize designs, troubleshoot problems, and train workers. Apple’s Plan How Will Apple Compete?

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Industry Machine Learning Apple Google 52

The Ghost Howls

JANUARY 25, 2021

Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities. The HMD should be targeted to prosumers and Apple expects sales in the order of magnitude of one Apple headset per day, per store. Amazon acquires Umbra.

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Apple New Zealand AR Data 493

The Ghost Howls

FEBRUARY 5, 2025

We had all the indications that this Q4 would have been good again, like the fact that the Meta Quest companion phone app was the first on the iOS store, that 1 Million people had played Batman Arkham Shadow, or that the Quest was the most sold console of 2024 on Amazon. This does not mean that Apple has given up on AR glasses, though.

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Apple AR Simulation Ukraine 263

The Ghost Howls

JANUARY 21, 2025

This week we had many news confirming my previous impressions: The studio behind PowerWash Simulator VR announced the end of the updates to the game , just 14 months after the launch, because the development is costing more than the revenues. The same negative trends regard the Black Friday sales on Amazon.

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Machine Learning Microsoft Ukraine Virtual Reality 432

ARVR

DECEMBER 10, 2021

Apple and Sony have brilliant scientists talking and working with open-minded product and designer teams. This approach brings to the fragmentation shown in the next figure Adding on this, no haptics technology can solve the haptics perceptual problem, which means perfectly simulating reality.

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Haptic Automotive Case Study Technology 130

The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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Apple Unreal Oculus Tools 375

XR for Business Podcast

JULY 12, 2019

They’ve taken virtual and augmented reality for the automobile industry to the next level; from AR apps where you can see cars in your living room, to full VR simulators where you can drive the cars and see what they interact like. ” I said, “have you ever played a real simulation race game?”

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

They’ve taken virtual and augmented reality for the automobile industry to the next level; from AR apps where you can see cars in your living room, to full VR simulators where you can drive the cars and see what they interact like. ” I said, “have you ever played a real simulation race game?”

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

SEPTEMBER 30, 2019

We can use a simulation to help do what’s called exposure therapy. So, for example, someone who might have a fear of flying, we can develop a simulator that allows him to go through the experience, or fear of heights, or fear of spiders, or really anything that there is a fear reaction to. It’s just amazing.

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Machine Learning Technology Virtual Reality Healthcare 78

XR for Business Podcast

JULY 7, 2020

I mean, a game is everything about a simulated world and a story mixed together. So what a game engine do, they can provide you with real time simulated worlds and/or stories. Again, think of it of a simulated world. They do hundreds of simulation for a year, just to solve some very basic problem. What is a game?

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Unreal Gaming Data Machine Learning 78

XR for Business Podcast

JULY 7, 2020

I mean, a game is everything about a simulated world and a story mixed together. So what a game engine do, they can provide you with real time simulated worlds and/or stories. Again, think of it of a simulated world. They do hundreds of simulation for a year, just to solve some very basic problem. What is a game?

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Unreal Gaming Data Machine Learning 78

XR for Business Podcast

AUGUST 12, 2019

I think that was one of the biggest challenges over the last few years, was… well, put it this way: Amazon has 1.5 billion products for sale on Amazon. So standardizing the 3D models that everybody uses; There’s OBJ, there’s glTF, there’s FDX, there’s now USDZ with Apple. Alan: Absolutely.

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Retail Technology AR Augmented Reality 78

XR for Business Podcast

AUGUST 12, 2019

I think that was one of the biggest challenges over the last few years, was… well, put it this way: Amazon has 1.5 billion products for sale on Amazon. So standardizing the 3D models that everybody uses; There’s OBJ, there’s glTF, there’s FDX, there’s now USDZ with Apple. Alan: Absolutely.

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Retail Technology AR Augmented Reality 78

XR for Business Podcast

MAY 13, 2019

They’ve already got, you know, in your Apple phone, RF detection is already built in. Charlie: VR has a lot of fantastic applications in training and simulation. Of course it also has telepresence, so you could be virtually present in a place like Egypt – not in real time, but in space and simulation. Alan: Amazing.

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AR Magic Leap Augmented Reality Course 78