AR Insider

APRIL 22, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple.

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AR Insider

JUNE 23, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple.

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AR Insider

MAY 4, 2021

They ’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. That includes Google, Microsoft, Amazon, Snap and others. Apple Fires the Latest Shot in the Wearables Wars.

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AR Insider

MARCH 11, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon and Microsoft , it’s time to zero in on Google. Highly Motivated. Sound Investment.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Augmented Reality Magic Leap AR Apple 542

The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. The device is available on Amazon for $379. This would show the fear that Meta has for its upcoming competitor.

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AR Insider

FEBRUARY 14, 2020

Its strategies and best practices were recently unpacked on more granular levels in an ARtillery Intelligence report. It also extends beyond lenses altogether with things like visual search, to identify products ( via Amazon ), or do things like solve math problems. “And that’s because we have so much engagement.

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AR Augmented Reality Strategy Video 364

AR Insider

FEBRUARY 27, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon last week, it’s time to zero in on Microsoft. Skin in the Game. Vertical Integration.

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Wearables Microsoft AR Amazon 250

AR Insider

APRIL 8, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Next up: Apple. Head Start.

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Wearables Exercises Hardware AR 362

The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ? All Apple software, SDKs, APIs, and developer tools ?—?Pre-release

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Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

At the heart of our platform strategy is developing common global core capabilities that are built once and deployed across Walmart U.S., Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. Sam’s Club and Walmart International. “As

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AR Insider

NOVEMBER 14, 2019

Apple is already far ahead given the success of Watch and Airpods. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. . The poster child here is Apple. It’s leaning into a hearables strategy with its BoseAR platform.

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The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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AR Insider

AUGUST 14, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

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Wearables AR Augmented Reality Strategy 250

AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Amazon , it’s selling us stuff. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. Amazon meanwhile wants to be the commerce layer. And it’s off to a good start.

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AR Amazon Apple Wearables 203

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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AR Insider

OCTOBER 1, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

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Wearables Machine Learning AR Apple 273

Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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AR Insider

NOVEMBER 26, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. Visual search will follow, led by Google , Pinterest and Amazon. Because they haven’t left the messaging app, the purchase can be handled in this case by Apple Pay,” said Duffy during a case study for Tamara Mellon.

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Upload VR

OCTOBER 19, 2024

This week's biggest hardware story is the Quest 3S launch , which became the top-selling gaming device on Amazon. Motorola Phones will soon be usable in VR via Quest's Horizon OS, the non-pro Apple Vision headset is reportedly targeting $2000 pricing, and we shared our hands-on impressions with the Vive Focus Vision.

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Arizona Hand tracking Gaming Tips 108

Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. The report keeps saying that this confusion is not beneficial for Microsoft’s XR division: some employees are leaving, taking their expertise to other companies like Meta (that instead has a clear strategy). Image by Apple).

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The Ghost Howls

SEPTEMBER 30, 2024

This year I want to do something a bit different: instead of reporting a list of all the announcements from there, I want to give you a detailed commentary about the event from a technical strategy standpoint. Apple already committed to doing AR and made clear that the endgame is AR glasses.

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TechCrunch VR

SEPTEMBER 7, 2021

Sindhya Valloppillil. Contributor. Share on Twitter. Sindhya Valloppillil is the founder and CEO of Skin Dossier, a venture partner at Next Gen Ventures, a freelance writer and formerly a beauty industry executive and marketing professor. More posts by this contributor. It may not be as glamorous as D2C, but beauty tech is big money.

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AR Insider

MARCH 24, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. This category also includes developer tools such as Unity and AR democratization tools such as Amazon Sumerian or Adobe Aero. Header Image Credit: Apple. But there are also confidence signals. AR at Work.

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AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments. But our standards of precision are higher, and you deserve better.

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Upload VR

JANUARY 29, 2024

Meta is reportedly optimistic about the release of Apple Vision Pro, seeing itself as the future Android of the market. The Wall Street Journal cites "people familiar with their thinking" as saying that Meta executives believe Apple's entry into the market will "validate Chief Executive Mark Zuckerberg’s gamble and draw more consumers".

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ARVR

APRIL 5, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. an ARPU-boosting move that’s classic Apple.

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Wearables AR Strategy Apple 130

XR Today - Mixed Reality tag

NOVEMBER 29, 2024

This strategy places the company in a solid position to promote the adoption of XR devices among clients already reliant on Samsung’s workplace solutions. AWS, Proto to Debut Hologram Avatar At AWS re:Invent 2024, long-time Amazon Web Services partner Proto will unveil the next evolution of its AI-powered immersive hologram technology.

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The Ghost Howls

MAY 2, 2024

And Quest 2 is much cheaper (especially now that has been put at $199): during the last holidays, it outperformed the Quest 3 by a factor 3:1 on Amazon US. Quest 3S launch date and strategy When will the Quest 3S be launched? There are between 20 and 30 million of Quest 2 out there, while only 1M of Quest 3.

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Gaming Oculus Course Strategy 399

The Ghost Howls

SEPTEMBER 9, 2024

More info (Leaked pictures of Quest 3s shell) More info (Quest 3s passed FCC certification) Samsung MR headset is close, but the endgame may be AR glasses It’s not a secret that Samsung is working with Google and Qualcomm on a new mixed reality headset that could rival Apple Vision Pro and that should be released this year.

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Upload VR

MARCH 1, 2024

The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. Google and Meta's XR strategies could end up remarkably similar, with the two companies vying to entice hardware companies to adopt their platform.

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Google Hardware Strategy Samsung 143

Road to VR

AUGUST 5, 2021

Since its launch in 2019 Oculus Quest has represented a major shift in Facebook’s VR strategy by moving away from the PC. The feature works a bit like a FitBit or Apple Watch by using your movements to estimate your calorie burn. Quest 2, which launched in October 2020, has become the most popular VR headset on the market.

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Oculus Hand tracking Controllers Gaming 363

Mashable VR

FEBRUARY 22, 2022

” “Amazon coin,” or “MSFT Web 3.0 ” One included the Apple logo and offered the opportunity to invest in a fake “iMetaverse token.” ” Panelists in The Markup’s Citizen Browser project saw multiple pages dedicated to nonexistent “Amazon tokens.”

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XR Today - Augmented Reality tag

JANUARY 18, 2023

Apple’s extended reality (XR) product lineup faces additional setbacks after reports revealed it indefinitely postponed augmented reality (AR) smart glasses. Apple stated the smart glasses face technical issues, forcing Apple to delay the launch of the device until further notice. Product Innovation, Interoperability.

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AR Apple Architecture Microsoft 112

The Ghost Howls

APRIL 24, 2018

The HTC Vive Pro page on Amazon US. I’m a bit comparing pears with apples, I know that. But f rom a business side, this is most probably the right price to fulfill its strategy. Today, finally, we have all the pricing info that we need. rating is due to the high price. Or you can buy a Rift + a VR-ready PC.

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