AR Insider

MAY 31, 2021

This week, we look at new VR mounts and locomotion inputs, the ongoing Apple/Epic saga, and hands-on with Huawei’s VR glasses. The lower-cost locomotion option, Cybershoes , is now on Amazon for $349. The Apple Worldwide Developer’s Conference begins June 7th. Apple always buries an easter egg or two in the invitation.

Apple 373

Apple Conference AR Strategy 373

AR Insider

FEBRUARY 3, 2021

Companies that have leaned into these technologies are seeing big results, as Walmart and Target’s blowout earnings. And if so, which technologies will power that retail future? It could even be simpler than Google’s advanced object recognition technology. But what about the post-Covid world? touchpads).

Technology 326

Technology Retail Survey AR 326

The Ghost Howls

DECEMBER 16, 2024

As for Project Moohan, details are very scarce: it seems like a mix of the Quest Pro and the Apple Vision Pro: it has an external battery, high-definition displays, and a very detailed passthrough. Developers can already access a preview of the development environment for native, Unity, WebXR. The chipset is the Qualcomm Snapdragon XR2+ Gen2.

Samsung 374

Samsung Google Hand tracking Ukraine 374

The Ghost Howls

JANUARY 25, 2021

Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities. The HMD should be targeted to prosumers and Apple expects sales in the order of magnitude of one Apple headset per day, per store. Amazon acquires Umbra.

Apple 478

Apple New Zealand AR Data 478

Upload VR

JANUARY 13, 2025

In his latest appearance on Joe Rogan's podcast, Mark Zuckerberg admitted that Apple Vision Pro is better than Quest 3 for watching movies. Shortly after Apple Vision Pro released last year, Zuckerberg posted a three minute video in which he reviewed the headset and compared it to Quest 3. Now look, they're a good technology company.

Apple 125

Apple Amazon Video Sony 125

The Ghost Howls

JANUARY 21, 2025

We are all convinced that in the future AR/VR will be very important technologies, but in the present, they are still pretty niche. The same negative trends regard the Black Friday sales on Amazon. If shipments were comparable to sales, we would have a number of sold Vision Pro similar to the initial estimates by Apple.

Machine Learning 422

Machine Learning Microsoft Ukraine Virtual Reality 422

AR Insider

MAY 26, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Amazon. Picking up where we left off in the last Space Race installment, how does the mighty Amazon fit into geospatial AR? Amazon inserted itself in this flow to drive transactions from visual searches.

Amazon 270

Amazon AR Retail Real Estate 270

XR Today - Augmented Reality tag

JANUARY 21, 2025

This week, sports retail giant Decathlon recently highlighted how it started leveraging Apple iOS Reality Capture technology to provide shoppers using its smartphone app with augmented 3D visualisations of products. The feature is currently exclusive to Apple iOS devices for users in France and Belgium.

Augmented Reality 110

Augmented Reality Apple Belgium Retail 110

The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

Hand tracking 276

Hand tracking Apple Video Training 276

The Ghost Howls

MARCH 3, 2025

The original Pictionary game (Image from Amazon, the game is from Hasbro) Suddenly a light bulb lit up in my head: I remembered the fun nights with my friends playing Pictionary. New technologies mean new opportunities The final classification window of the game. I wanted to do something more original.

Gaming 326

Gaming Technology Europe Trends 326

The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

Apple 512

Apple Europe Data Amazon 512

AR Insider

AUGUST 20, 2020

Cashierless retail a la Amazon Go will get its long-awaited chance to shine. In a recent SYKES’ survey of 3,000 adults,11 percent report using touchless payments like PayPal, Apple Pay or Venmo for the first time in the last five months. They’re existing technologies that were at various stages of their product lifecycles.

AR 545

AR Retail Survey Trends 545

The Ghost Howls

OCTOBER 1, 2024

Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset. Big kudos to the team and good luck for the future! A Creator Platform for next-gen to ‘Socialize.’

Apple 369

Apple Unity Ukraine AR 369

XR Today - Virtual Reality

JANUARY 31, 2024

Apple Vision Pro apps, coming to Apple’s latest spatial computing experience, will ensure individuals and teams can make the most of their new headset. Initially, Apple didn’t reveal much information about the apps available on the Vision Pro. Think of things like the Apple iCloud and Wallet apps.

Apple 301

Apple Immersion Microsoft Tools 301

The Ghost Howls

OCTOBER 22, 2024

The headset is already selling well, and it is currently the most-sold gaming console on Amazon. Notice that he’s not talking about the US, which is more advanced than Europe on the technology side. Unity 6 is bringing many new features that are helping with cutting-edge technologies like XR and AI. This is HUGE news.

Unity 354

Unity Europe Hand tracking Tips 354

The Ghost Howls

JULY 24, 2023

But I hope you’ll enjoy this newsletter coming from the world of the undead anyway… Top news of the week (Image by Apple) Apple starts accepting applications for Vision Pro devkits Apple has started accepting applications from interested developers to get a Vision Pro to develop XR experiences.

Apple 357

Apple Survey Machine Learning AR 357

The Ghost Howls

NOVEMBER 14, 2022

Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Other relevant news. News worth a mention.

Apple 383

Apple China Ukraine Unity 383

ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. The concept of augmented reality is no longer new.

Augmented Reality 422

Augmented Reality Trends Retail AR 422

The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

AR 380

AR Apple Microsoft Ukraine 380

AR Insider

APRIL 22, 2020

The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live. Head Start.

Wearables 257

Wearables Apple AR Trends 257

AR Insider

JUNE 23, 2020

The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live. Head Start.

Wearables 252

Wearables Apple AR Trends 252

The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay.

Apple 344

Apple Ukraine Samsung Data 344

The Ghost Howls

JANUARY 17, 2022

We all know that XR will be the next big technological platform. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Apple may have delays for its headset. The rumors about an upcoming Apple XR headsets are not stopping, and this confirms that something is coming.

Survey 535

Survey Apple Sony AR 535

The Ghost Howls

NOVEMBER 7, 2022

Yesterday I discovered that a friend of mine wants to propose as “Vitillo’s law” or “Skarred’s law” the law that every innovative technology we are waiting for is always coming in “5 to 10 years”. Apple AR glasses may have been pushed back to 2025–26. News worth a mention. Image by Meta). Investments in XR are going down.

Machine Learning 535

Machine Learning Sony Augmented Reality Microsoft 535

Road to VR

MAY 20, 2024

Meta announced in February it was partnering with South Korean tech giant LG to create an XR headset that was reportedly set to compete with Apple Vision Pro. ” A candidate could be Amazon, the report maintains. ” A candidate could be Amazon, the report maintains.

Controllers 315

Controllers Apple Amazon Industry 315

The Ghost Howls

MAY 15, 2023

More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? This week we had the usual articles about the Apple headset speculating its upcoming launch for June, 5th and stressing how Apple is launching for the first time a product that has not a clear market.

Google 539

Google Samsung Apple Virtual Reality 539

ARPost

SEPTEMBER 9, 2022

Basically, spatial audio is a suite of audio technologies that deliver multidimensional and immersive sound. Popular streaming platforms Netflix , Amazon , and Apple already have spatial and immersive categories among their services. What Is Spatial Audio? This creates a three-dimensional sound field that envelops the listener.

Immersion 419

Immersion Virtual Environment Virtual Reality Industry 419

ARPost

JANUARY 29, 2020

The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware. We can now use our technology without even touching it. But, is there a market for them at the consumer level?

AR 414

AR Augmented Reality Trends Technology 414

The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

AR 420

AR Apple Unity Ukraine 420

The Ghost Howls

AUGUST 24, 2020

I remember many people laughing at me when we of New Technology Walkers released a fitness game for the Vive Focus Plus ( HitMotion: Reloaded ) because they said it was a big and overpriced headset. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release This is huge.

Unreal 494

Unreal Apple Government Oculus 494

VRScout

MARCH 27, 2017

Amazon is a company that prides itself on embracing the unconventional. They change the way homeowners shop for furniture using one of the most exciting new technologies on the market of course. Amazon is also reportedly fooling around with ideas for electronic stores in the same vein as Apple locations.

Augmented Reality 150

Augmented Reality Amazon Retail New York 150

AR Insider

MARCH 30, 2021

Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Part V: Apple. Trojan Horse.

Wearables 365

Wearables AR Strategy Apple 365

Road to VR

JANUARY 17, 2024

As Apple Vision Pro pre-orders approach, the company is offering up new details on its headset. Apple is taking the moment to sharpen its marketing message, and that message is clear: Vision Pro is being pitched hardest for passive media consumption.

Apple 332

Apple Immersion Filming Video 332

The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. The device is available on Amazon for $379. This would show the fear that Meta has for its upcoming competitor.

China 524

China Apple Ukraine Video 524

AR Insider

MAY 21, 2021

Before AR started to be discussed and developed, location has been a source of value in forbearing technologies. Apple is signaling interest in developing geospatial experiences as part of its larger AR play. One of the ways it’s doing this is through its effort to rebuild Apple Maps with first-party mapping data.

AR 370

AR Google Apple Data 370

ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. A company still in stealth, but with founder pedigree from Apple. Their goal is to push the limits of storytelling and explore how emerging technologies can be applied to journalism.

Augmented Reality 368

Augmented Reality Machine Learning New York Los Angeles 368

GizModo VR

JULY 17, 2021

Amazon has gotten Fakespot , a popular service on the web that works to identify fake reviews on the e-commerce platform, kicked off the Apple App Store. The incident has pitted two of the biggest giants in the tech industry against a small company, and Fakespot is crying foul. Read more.

Amazon 116

Amazon Apple Industry Google 116