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In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.
The first one comes from Google, and it is called Genie 2 , a foundation world model capable of generating an endless variety of action-controllable, playable 3D environments for training and evaluating embodied agents . The fact that it can be played by an agent is relevant to train AI agents in synthetic worlds.
Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities. The HMD should be targeted to prosumers and Apple expects sales in the order of magnitude of one Apple headset per day, per store. Amazon acquires Umbra.
As for Project Moohan, details are very scarce: it seems like a mix of the Quest Pro and the Apple Vision Pro: it has an external battery, high-definition displays, and a very detailed passthrough. Developers can already access a preview of the development environment for native, Unity, WebXR. The chipset is the Qualcomm Snapdragon XR2+ Gen2.
We had all the indications that this Q4 would have been good again, like the fact that the Meta Quest companion phone app was the first on the iOS store, that 1 Million people had played Batman Arkham Shadow, or that the Quest was the most sold console of 2024 on Amazon. This does not mean that Apple has given up on AR glasses, though.
The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.
But there’s lots more that Apple didn’t actually show on stage. Beyond what Apple showed of VisionOS 2 in the WWDC keynote, there’s a lot more coming when the update launches this Fall. It will be interesting to see how well Apple’s approach works. Here’s everything we know so far.
The same negative trends regard the Black Friday sales on Amazon. The same analysis by Counterpoint mentioned above stated that the Apple Vision Pro had more shipments than IDC initially estimated , especially if we consider the International ones. This is another proof that VR is a very effective technology for training.
Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Other relevant news. Learn more. Learn more.
Additionally, engineers train Deep Learning algorithms to accurately detect markers in live video data. At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market.
The XR training market is rich with investment and interest, meaning potential industry partners must understand the keys to successfully integrating an XR training programme into existing operations. Therefore, immersive training for transportation sectors is fruitful, with many companies providing an ecosystem of solutions.
This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. The device is available on Amazon for $379. This would show the fear that Meta has for its upcoming competitor.
With the One App, creators have access to the full power of ARCore and ARKit for the best possible AR experiences. ( Apple Store ) ( Play Store ). Unity and Unreal are both incredible game engines and both require specialized training and/or teams to develop for. The app is universal and opens AR experiences directly from the web.
But things on the consumers’ side may not be going as well: according to some data scrapped from Amazon, the Quest 2 outsold the Quest 3 by a factor of 3:1 in the last 30 days. This would show the level of polish of the upcoming Apple headset. THREE TO ONE.
While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). This is vital in enterprise applications which may be tracking items as they move through a supply chain or tracking employees as they move through tasks or training modules. Cloud Storage in Lens Studio. Your Forecast: Cloudy.
The American multinational company has explored cutting edge ideas such as Post Mobile AR for in-store displays of Nest products, filed patents for a virtual showroom and VR headset, and has even announced plans to train every U.S. based employee using an Oculus Go through STRIVR ’s VR training program. or higher are required.
Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple wants a hardware-centric multi-device play. That’s good, as familiar activities will serve as “ training wheels ” to acclimate users and help consumer AR gain cultural acceptance.
Apple already committed to doing AR and made clear that the endgame is AR glasses. The plan is to make people keep these glasses on all the time , a bit like people do with Apple Airpods. I expect that in a few years, it won’t be strange to see some people in the street who have Ray-Ban or Apple smart glasses.
The Quest 3S, 3, and Apple Vision Pro all open up completely new personal computing possibilities for the people wearing them. A hook anchored underneath the desk hangs an identical pair of wearable VR headset bags containing a Meta Quest 3S and Apple Vision Pro. to 47", black ".
Let’s call it Facebook’s AR training wheels. Enterprise AR: 7 real-world use cases for 2021 Highly Motivated As background for Facebook’s training wheels play, one of its motivations traces back to its failure to build and market a hardware device in the smartphone era. link] Are Ray-Ban Stories AR Training Wheels?
For Apple , it’s all about hardware and making its devices more attractive. For Amazon , it’s selling us stuff. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. Amazon meanwhile wants to be the commerce layer. And it’s in a good position to do so.
This week has circled Apple, the legacy consumer hardware innovator shocked audiences in many ways when it debuted the Vision Pro, fairly stealing headlines as hyped ramped during the event’s leading months. Apple Debuts Vision Pro This week the news finally broke. Perhaps Apple will go the way of Meta’s reputation.
Amazon Web Services (AWS) is working to support developers in creating spatial applications on the recently released Vision Pro. Amazon and AWS plan to significantly expand their industrial Metaverse solutions by 2024.
They're on sale at Amazon as of March 9 for $128, which is 36% less than their usual price of $199.99. 128 at Amazon (save 36%). Beats Fit Pro are Apple's best wireless earbuds yet SAVE 36%: Life is much more fun when you block out the noise — and the Sony WF-1000XM3 earbuds will help you do that. Credit: Sony.
Visual search will follow, led by Google , Pinterest and Amazon. This will be like training wheels or a “gateway drug” to acclimate large audiences to AR in a trusted environment. Because they haven’t left the messaging app, the purchase can be handled in this case by Apple Pay,” said Duffy during a case study for Tamara Mellon.
An Amazon ad appearing on the streaming platform Peacock shows the Meta Quest 3 and Quest 3S and the caption: “Meta Quest, starting at $299.99”. Regarding the actual release date, we have also a rumor: someone spotted on the Australian Amazon page an entry about the Quest 3S and the availability date being October, 16.
If Google is the spatial web’s knowledge layer, Facebook could be its social layer , Microsoft the enterprise productivity layer , and Amazon the commerce layer. Apple will be a hardware powerhouse for the physical touchpoint. AR was eased into the use case rather than forced — our ongoing “training wheels” principle.
In the last year, many companies have created enterprise-focused headsets for collaboration, product development, training, and more. Even Apple seems to focus on the business world with its pricey Apple Vision Pro. Remember, alternatives like the Apple Vision Pro are set to cost almost four times as much ($3,499).
” Mark Zuckerberg has Reviewed Apple’s Vision Pro Mark Zuckerberg recently reviewed the Apple Vision Pro headset and unsurprisingly concluded that his company’s Quest 3 headset is better. We remain committed to HoloLens and our enterprise customers.” a license to our patents for haptic technologies.
Google could be the knowledge layer, Facebook could be the social layer, Microsoft the enterprise productivity layer, and Amazon the commerce layer. Apple will be a hardware powerhouse to represent the user touchpoint to all layers. This is the AR-as-a-feature approach that gives the technology a set of training wheels.
It has applications in training and educational use cases. ARKit — ARKit is one of the powerful AR SDK released by Apple on 2017 to build AR solutions using iOS devices. Training — Augmented and virtual reality can revolutionize the training sector by making it more engageable.
on a day that saw NVIDIA’s stock pop up another 3.5%, NVIDIA has topped both Microsoft and Apple in valuation, reaching a market capitalization of $3.335 trillion. Though this is the first time in quite a while that the traditional tech leaders of Apple and Microsoft have been pushed aside. Apple $3.317T $446.34
Apple AR glasses may be released in 2022–2023. Apple remains committed to AR, it still believes it is the technology that will supersede smartphones , but the technology is not ready to create something that is worth the Apple logo now. More info (Apple glasses delayed to 2022) More info (Apple glasses delay).
AWS, Proto to Debut Hologram Avatar At AWS re:Invent 2024, long-time Amazon Web Services partner Proto will unveil the next evolution of its AI-powered immersive hologram technology. This collaboration enables Proto to utilize features from Amazon Bedrock, including Anthropic’s Claude, which facilitates dynamic conversations.
The Chorus headphones for Quest 2 are currently available for pre-order from Amazon and Logitech for $100 with a release date planned for September 2nd. Apple releases new interesting research on Nerf. There is a lot of hype on Apple’s research on Neural Radiance Fields, and their ability to reconstruct 3D scenes. Upload VR).
Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future. Just three months ago, the company revealed it’s putting 17,000 Oculus Go headsets in Walmart stores for employee training.
We often talk about Apple and Meta, but we should not forget that Google is still in the match, and that in the AR Cloud race, it has still many cards to play, like the mapping of all the world already made with Google Maps. If you want to read all his insights, you can buy his book on Amazon, which has very positive reviews.
With business leaders already exploring ways to integrate VR & AR into existing workflows, aspects such as design and prototyping, user testing, and user training are the most likely to see disruptive change and use cases that bring in strong RoI. What can companies do to stay ahead?
Meta, Apple, and others. He’s had Apple devices since he was two years old. He can’t use systems like Apple’s Siri, Amazon’s Alexa, or even Google’s Assistant with his voice. All around the audience were blind people. But all around were others working on augmented reality products.
Apple Maps are going AR. iOS 15 finally brings AR navigation instructions to Apple Maps , in a way similar to the one that Google is already offering. Even if Apple has not released its glasses yet, it is building a strong AR ecosystem that will be very valuable when its hardware will be out. Some news on content.
Or better, I can imagine who can be the names and they are all the big monoliths: Google, Microsoft, Apple, Amazon , etc… Only companies of this size could afford selling a good headset under cost and at the same time attract enough developers to publish VR games on their own new stores. VR headsets will become MR ones.
Tech giant Apple has even helped to generate new demand for spatial technology with its new Vision Pro headset. For instance, headsets like the new Apple Vision Pro allow users to interact more effectively using eye-tracking sensors with a scalable content interface. Amazon: Amazon is also highly invested in spatial systems.
This year, the dream of developing once, build once, and deploy everywhere can become reality. …unless Apple arrives and creates its own standard again…. They are standard Quests , the ones you can buy on Amazon, BUT they have a business licensing. Qualcomm announces AR Smart Viewer reference design. Learn more.
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