AR Insider

MARCH 11, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are just a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? AR’s ‘Location Wars’ Get Started.

Google 461

Google AR Real Estate Data 461

AR Insider

OCTOBER 30, 2020

T he AR cloud has turned three. This traces back to the principle’s origin in a 2017 landmark editorial by AR veteran and thought leader Ori Inbar. Before diving in, what is the AR cloud? It’s all about data that’s anchored to places and things, which AR devices can ingest and process into meaningful content.

AR 396

AR Data Google Amazon 396

VRScout

JANUARY 17, 2018

That’s one of the reasons why Groove Jones teamed up with Amazon Fashion to create a new AR experience that could very well be the future of catalogue shopping. On top of these educational AR animations, users are able to seamlessly cycle through a range of Mission brand athletic wear.

Amazon 250

Amazon AR Education Examples 250

VRScout

MARCH 9, 2020

A full-color display offers real-time data while you train, such as lap time and total distance covered. ” Those interested in upgrading their training regiment can pick their own Vuzix Smart Swim AR device for $499 via Amazon or the official Vuzix website today. Feature Image Credit: Vuzix Labs.

AR 407

AR Training Wearables Amazon 407

AR Insider

JULY 21, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part II: Niantic. It includes some of its data and takeaways. Though the company has risen to prominence with its breakout hit, Pokemon Go, the larger play may be its location-based AR gaming platform: The Real World Platform.

AR 380

AR Machine Learning Amazon Architecture 380

AR Insider

JUNE 14, 2021

Visual search is just one of many developing flavors of AR, and it’s also being cultivated by Google ( Google Lens ) and Pinterest ( Pinterest Lens ). Millennials and Gen Z have a high affinity for the camera as a way to interface with the world; while brand advertisers are drawn to AR marketing. Snap Unveils AR Glasses.

Data 317

Data Google AR Examples 317

AR Insider

MAY 21, 2021

A s we examine in our ongoing Space Race series, one of AR’s most opportune areas is geospatial experiences. Because AR’s inherent function is to enhance the physical world, its relevance is often tied to specific locations. This is a foundational principle of the AR cloud. The AR Space Race, Part I: Google.

AR 370

AR Google Apple Data 370

AR Insider

NOVEMBER 13, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. It includes some of its data and takeaways. In AR’s early stages, a common question continues to be asked: where’s the money? Though aggregate revenues have disappointed, there are segments bearing fruit.

AR 364

AR Data Survey Tools 364

AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

AR 413

AR Examples Data Head Mounted Display 413

AR Insider

APRIL 14, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part I: Snap. It includes some of its data and takeaways. A lot can be learned from consumer AR’s early leaders. What are they doing right? How are they engaging users? And how are they making money?

AR 391

AR Machine Learning Google Data 391

AR Insider

MARCH 16, 2021

Picking up where we left off in the last installment in this series, the AR cloud is a foundational principle for enabling spatial interactions. Also known as mirrorworld and other monikers, it’s about data that’s anchored to places and things that AR devices can process into meaningful content. The Plurality.

AR 360

AR Google Data Examples 360

AR Insider

FEBRUARY 18, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. It includes some of its data and takeaways. In AR’s early stages, a common question continues to be asked: where’s the money? So we’ve determined the three biggest revenue categories for consumer-based mobile AR.

AR 318

AR Amazon Architecture Examples 318

AR Insider

MAY 12, 2021

A s you may have heard, Niantic has launched its AR developer platform, Lightship. More importantly, this move seals Niantic’s fate as an AR platform — a direction it’s been headed for a while. Niantic’s AR Lessons: The Platform Angle. The AR Space Race, Part V: Niantic. Scale & Semantics.

AR 379

AR Architecture Augmented Reality Amazon 379

AR Insider

FEBRUARY 4, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. It includes some of its data and takeaways. In AR’s early stages, a common question continues to be asked: where’s the money? So we’ve determined the three biggest revenue categories for consumer-based mobile AR.

AR 322

AR Tools Retail Examples 322

AR Insider

JULY 22, 2021

That’s certainly the case, but it misses other factors such as edge compute and high-frequency signals that enable precision in geo-located AR. Given sometimes-generalized depictions, rare cases of concrete discussion around 5G and its tangible application are valuable. More from AR Insider…. the film industry).

AR 370

AR Latency Industry Google 370

AR Insider

JUNE 8, 2020

Data Dive is AR Insider’s weekly dive into the latest spatial computing figures. Running Mondays, it includes data points, narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. But Pinterest is all about food, fashion, and things that are inherently shoppable.

Data 257

Data Google Training AR 257

ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies.

Augmented Reality 534

Augmented Reality Technology Wearables Machine Learning 534

AR Insider

SEPTEMBER 1, 2020

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. It includes some of its data and takeaways. Starting with users, Snap is the poster child in creating AR experiences that show high engagement levels. AR enhances the already-prevalent act of selfie sharing.

AR 328

AR Data Tools Examples 328

AR Insider

NOVEMBER 26, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. It includes some of its data and takeaways. In AR’s early stages, a common question continues to be asked: where’s the money? Though aggregate revenues have disappointed, there are segments that are bearing fruit.

AR 353

AR Google Case Study Examples 353

The Ghost Howls

OCTOBER 12, 2020

It states, among other things, that “The company used its data advantage to create superior market intelligence to identify nascent competitive threats and then acquire, copy, or kill these firms”. The US Army is experimenting with AR goggles on dogs. It seems that after 3–4 weeks of training, the dog gets used to using AR.

AR 516

AR Google Machine Learning Augmented Reality 516

AR Insider

JUNE 26, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part II: Niantic. It includes some of its data and takeaways. Indeed, it’s often cited among a small handful of AR players today that are generating real revenue, including an estimated $3 billion+ to date.

AR 333

AR Survey Germany Exercises 333

XR Today - Augmented Reality tag

OCTOBER 14, 2024

The technologies include Wallaby, a series of large language models (LLMs) for retail, a new AI-powered customer support assistant, a Content Decision Platform for tailored shopping experiences, and an AR platform called Retina to create 3D assets for ‘Adaptive Retail’.

Immersion 123

Immersion AR Retail Mexico 123

AR Insider

FEBRUARY 14, 2020

Snapchat is the engagement and revenue leader in consumer AR. This is driven largely from the high-frequency usage it’s been able to achieve for AR lenses, and its ability to monetize them. Broadly, this stems from Snap’s AR focus and alignment with its core “ camera-company ” ethos. Broader Canvas.

AR 365

AR Augmented Reality Strategy Video 365

AR Insider

MAY 6, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? AR’s ‘Location Wars’ Get Started.

AR 323

AR Real Estate Google Data 323

AR Insider

NOVEMBER 6, 2019

’ There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. Though aggregate revenues have disappointed so far, there are glimmers of hope. These are mostly tied to mobile AR, as headsests don’t yet scale in consumer markets ( industrial enterprise AR is different).

AR 249

AR Trends Amazon Survey 249

The Ghost Howls

JULY 25, 2022

The heat hasn’t killed me yet, so this week I can still write a new roundup of interesting news about AR and VR. Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. More info (Google testing AR glasses?—?Official Upload VR).

Google 536

Google AR Machine Learning Video 536

VRScout

JULY 29, 2020

FORM’s AR-enhanced swim goggles received a free firmware update today introducing support for Garmin and Apple smartwatches, allowing wearers to track a wide range of metrics, such as their GPS location and heart rate, while swimming outdoors in open water. Pair your Garmin or Apple smartwatches for additional GPS functionality.

AR 326

AR United Kingdom Apple Netherlands 326

AR Insider

AUGUST 5, 2019

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. It includes Unity , Amazon Sumerian and Adobe Aero. billion by 2023.

Data 169

Data AR Unity Study 169

AR Insider

FEBRUARY 3, 2020

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. Visual search is our top pick for AR flavor that could birth killer apps.

Machine Learning 378

Machine Learning Google Data AR 378

AR Insider

DECEMBER 10, 2020

W hat are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes , featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of AR experience creation. Warner Bros. Warner Bros.

Amazon 195

Amazon Strategy AR Filming 195

AR Insider

JUNE 30, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part III: The Field. It includes some of its data and takeaways. Some companies are established players moving into AR ( AR converts ). As these things evolve, visual search could germinate AR killer apps.

AR 281

AR Machine Learning Google Tools 281

VRScout

SEPTEMBER 20, 2018

Sellers now have the ability to give customers an AR shopping experience through their Safari browser. Recent hiring data also indicates that Apple has big plans to merge AR with Apple Maps. That is a lot of AR powered commerce! Apple is on a roll with augmented reality. Make commerce better for everyone.’

AR 292

AR Apple Augmented Reality Retail 292

VRScout

APRIL 8, 2019

Morphing your face and adding dog ears through Snapchat’s AR filter is definitely fun party trick and good for a few laughs, but the company sees its technology offering so much more, and by so much more I mean turning surrounding landmarks into rainbow-puking cartoon characters. You’ll have to travel to each location to find out.

AR 297

AR Los Angeles Amazon Data 297

VRScout

FEBRUARY 2, 2021

As VR and AR continue to become more mainstream, the expectations of users are also on the rise. To give a bit of context, voice-based assistants have been around for over 60 years, but it wasn’t until recently that they picked up popular use with the introduction of smart home devices such as Google Home, and Amazon Echo. “It’s

AR 415

AR Machine Learning Unity Exercises 415

ARVR

MARCH 22, 2022

Beyond the metaverse, AR and VR continue to be defined by steady progress in several areas. We’re talking mobile AR engagement & monetization; AR marketing and commerce; continued R&D in AR glasses; enterprise adoption; and the gradual march of consumer VR. Another way to view the AR cloud?—?framed

AR 246

AR Data Architecture Examples 246

The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

Augmented Reality 542

Augmented Reality Magic Leap AR Apple 542

AR Insider

DECEMBER 9, 2020

Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple wants a hardware-centric multi-device play. This could help it to scale up the underlying data that it needs to get closer to an IoP reality. T ech giants see different versions of spatial computing’s future. Planet Scale.

Google 363

Google Data AR Exercises 363