Remove Amazon Remove AR Remove Exercises
article thumbnail

Does AR Really Reduce eCommerce Returns?

AR Insider

Data Dive is AR Insider’s weekly dive into the latest spatial computing figures. O ne of AR’s rally cries is its ability to boost conversion rates when applied to product visualization in eCommerce. Returns are a $550 billion problem in the aggregate. Why is this important? Lastly, honorable mention goes to Macy’s.

AR 429
article thumbnail

The AR Location Wars, Part I: Google

AR Insider

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are just a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? AR’s ‘Location Wars’ Get Started.

Google 465
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Amazon, Qualcomm & More Invest $11.2M in TRIPP to Build the “mindful metaverse”

Road to VR

million funding round which it says will be used to expand so it can meet growing global demand for mental wellbeing apps accessible through AR, VR and mobile platforms. The Series A was led by BITKRAFT Ventures, with participation from Qualcomm, Amazon Alexa Fund, HTC, Niantic and existing investor Mayfield.

Amazon 355
article thumbnail

Niantic’s AR Lessons: The Business Angle

AR Insider

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part II: Niantic. Indeed, it’s often cited among a small handful of AR players today that are generating real revenue, including an estimated $3 billion+ to date. It’s the anti-Amazon,” said Hanke. billion by 2023.

AR 341
article thumbnail

How Watson, IBM’s Artificial Intelligence, Is Powering Audio-Interactive VR/AR Environments

VRScout

As VR and AR continue to become more mainstream, the expectations of users are also on the rise. How do astronauts exercise in space? It was a trust exercise. IBM places its bets on AI-powered audio interactivity as the future of XR. What is this thing, what does that do?

AR 415
article thumbnail

Who’s Waging the Wearables Wars? Part IV: Bose

AR Insider

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially.

Wearables 373
article thumbnail

ARtillery Briefs: Lesson’s From Snap’s AR Revenue Lead

AR Insider

What are they doing right? How are they engaging users? How are they making money? These are key questions in consumer AR, as there’s no standardized playbook just yet. AR has the rare combination of “upper-funnel” reach and “lower funnel” direct-response capability from things like product try-ons.

AR 226