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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram. Appetite Creative works with major brands such as Amazon, Lego, and Addias to develop AR labels for conventional products. However, the XR space is still emerging.

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Lumus ‘Sheds Light’ on Future of AR, Apple Vision Pro

XR Today - Augmented Reality tag

Augmented Reality (AR) technology is set to become one of the fastest-growing and most promising technologies among extended reality. According to reports, the AR market is set to reach $88.4 XR Today spoke to David Goldman, Vice-President of Marketing, Lumus to explore the augmented reality (AR) smart glasses industry.

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Using XR to Change Everything (Without Changing Anything) with Lance-AR's Lance Anderson

XR for Business Podcast

Today's guest, Lance Anderson of Lance-AR, got tired of seeing so many XR providers only help clients achieve their stated ROI goals, then leaving them to their own devices to scale. Late 2018 I left Vuzix and started Lance-AR, because I was just frustrated. That's why Lance-AR came about. Those two are dichotomous.

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Using XR to Change Everything (Without Changing Anything) with Lance-AR’s Lance Anderson

XR for Business Podcast

Today’s guest, Lance Anderson of Lance-AR, got tired of seeing so many XR providers only help clients achieve their stated ROI goals, then leaving them to their own devices to scale. Late 2018 I left Vuzix and started Lance-AR, because I was just frustrated. That’s why Lance-AR came about. Those two are dichotomous.

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Using XR to Change Everything (Without Changing Anything) with Lance-AR’s Lance Anderson

XR for Business Podcast

Today’s guest, Lance Anderson of Lance-AR, got tired of seeing so many XR providers only help clients achieve their stated ROI goals, then leaving them to their own devices to scale. Late 2018 I left Vuzix and started Lance-AR, because I was just frustrated. That’s why Lance-AR came about. Those two are dichotomous.

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VR for HR: Learning How to Tell Stories in XR, with BODYSWAPS’ Christophe Mallet

XR for Business Podcast

And then a lot of companies — a lot, a lot of companies — are experimenting with VR and AR now. So a lot of headsets are floating around. The second one, which you mentioned about the graphite and a diamonds is knowledge-based — so, knowledge bases where we learn about the world around us in three dimensions.

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VR for HR: Learning How to Tell Stories in XR, with BODYSWAPS' Christophe Mallet

XR for Business Podcast

And then a lot of companies -- a lot, a lot of companies -- are experimenting with VR and AR now. So a lot of headsets are floating around. The second one, which you mentioned about the graphite and a diamonds is knowledge-based -- so, knowledge bases where we learn about the world around us in three dimensions.

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