AR Insider

FEBRUARY 27, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Skin in the Game.

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AR Insider

MARCH 30, 2021

Picking up where we left off in the last installment in this series, mobile AR is warming people up to spatial experiences, which could provide a softer landing for eventual AR glasses. Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. appeared first on AR Insider.

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AR Insider

MAY 21, 2021

A s we examine in our ongoing Space Race series, one of AR’s most opportune areas is geospatial experiences. Because AR’s inherent function is to enhance the physical world, its relevance is often tied to specific locations. This is a foundational principle of the AR cloud. The AR Space Race, Part I: Google.

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ARPost

JANUARY 29, 2020

AR glasses are expected to be the next most trending pieces of tech in infotainment over the next decade. The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware.

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AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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AR Insider

MARCH 16, 2021

Picking up where we left off in the last installment in this series, the AR cloud is a foundational principle for enabling spatial interactions. Also known as mirrorworld and other monikers, it’s about data that’s anchored to places and things that AR devices can process into meaningful content. The AR Location Wars, Part I: Google.

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Road to VR

SEPTEMBER 1, 2023

Magic Leap 1, the AR headset that helped the Plantation, Florida-based startup attract over three billion dollars in funding, will be completely defunct by late next year. The company announced this week that Magic Leap 1’s cloud services are due to be shut off on December 31st, 2024.

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Tech Trends VR

MAY 8, 2018

We need to ask ourselves not only what computers can do, but what they should do,” said Microsoft CEO Satya Nadella in his opening keynote at Build. The most profound technologies are those that disappear. Microsoft sees the “intelligent cloud” as the backbone of this revolution.

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Road to VR

FEBRUARY 17, 2023

This follows a widening trend of layoffs which have affected nearly every big name in tech, including Google, Meta, Amazon, and Microsoft. Microsoft recently announced it was shuttering its social VR platform AltspaceVR in addition to its XR interface framework, Mixed Reality Toolkit.

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The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

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VRScout

SEPTEMBER 8, 2018

That trend has been keenly anticipated by the VR/AR Global Summit. One of the largest industry events in North America, the Vancouver-based conference will spotlight how tech giants and startups are creating new ways to visualize and interact with virtual worlds.

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Road to VR

JUNE 24, 2020

It seems now that many of Magic Leap’s recently laid-off employees are helping Apple with its own AR headset ambitions. Like with all things Apple, hardly nothing is clear about its upcoming AR headset. Image courtesy Protocol. The flow from Magic Leap to Apple has been a constant one too, Protocol has found.

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ARPost

SEPTEMBER 29, 2022

Or AR applications that can be easily customized by those who do not have the money to make their own. There are and will be games for PCs, consoles, mobile devices, VR, and AR. And then there are the “tools” with which all of the above will have to be created, modeled, written, and programmed.

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AR Insider

JANUARY 17, 2020

Speakers’ opinions are their own. There are few people in the AR sector that have a rap sheet to rival Avi Bar-Zeev. But it also includes Disney, Google Earth, Microsoft, Amazon and Apple. He first got the attention of Microsoft when blogging about the detriments of 3D immersive universes like Second Life.

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ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies.

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AR Insider

MARCH 11, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Highly Motivated.

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Road to VR

JANUARY 16, 2020

Microsoft Technology Licensing LLC. Amazon Technologies Inc. Of the many granted, here’s a few of the most interesting AR/VR patents we’ve found: Beamsplitter assembly for eye tracking in head-mounted displays. SEE ALSO Facebook's Mark Zuckerberg Thinks AR/VR is a Solution to the Housing Crisis. Intel Corp.

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Road to VR

OCTOBER 12, 2021

Nvidia previously made CloudXR available on Amazon Web Services and Microsoft Azure earlier following the release of its early access SDK in 2019, where the company outlined hopes of kickstarting CloudXR streaming amidst a mounting 5G-centric future.

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ARVR

MARCH 22, 2022

Beyond the metaverse, AR and VR continue to be defined by steady progress in several areas. We’re talking mobile AR engagement & monetization; AR marketing and commerce; continued R&D in AR glasses; enterprise adoption; and the gradual march of consumer VR. Another way to view the AR cloud?—?framed

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AR Insider

JANUARY 29, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark).

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. It comes without surprise that both Silicon Valley titans and newly launched startups are all vying to hire AR developers, designers, product managers, and many others.

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. On one side, it has been negative, because it is causing an economic recession/depression, and people and companies have less money to spend in AR and VR experimental gadgets. Tesla is building the AR Cloud.

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ARPost

SEPTEMBER 12, 2022

See Also: Get Ready for This Year’s AR/VR Policy Conference. See Also: Geenee AR and Ready Player Me Partner to Bring Full-Body Avatars to WebAR Experiences. Microsoft, Google, the XRA – and That’s Just One Talk. Other big companies include HTC Vive , HaptX , Niantic , and Amazon. There’s a lot to talk about here.

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The Ghost Howls

JANUARY 23, 2020

A worker wearing HoloLens 2 (Image by Microsoft). As Karl Guttag and all the other experts say, there are various breakthroughs in optics and other technologies that have to be performed before having mainstream AR, so until this happens, AR will still just be a niche. Standalone/All-in-two headsets.

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AR Insider

SEPTEMBER 26, 2019

Tech giants’ motivations in AR often trace back to their core businesses. So predicting AR’s trajectory becomes an exercise in “ following the money.” ” For Google, investments in AR are to drive search (visual search, mapping). For Apple, AR’s job is to sell more hardware.

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AR Insider

APRIL 8, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Hardware Blitz.

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ARPost

DECEMBER 10, 2022

This means you can run the most complex VR and AR experiences from a remote server across 5G and Wi-Fi networks to any device, while embracing the freedom to move—no wires, no limits.”. See Also: Is 2022 the Year for Consumer AR Glasses? “At Likewise, AutoDesk offers its XR cloud services through a partnership with Amazon.

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ARPost

NOVEMBER 4, 2019

Most of the big giant companies in the world are investing heavily in the field of AI. According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. Many of the large tech giants are trying to penetrate the booming AR market.

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AR Insider

NOVEMBER 14, 2019

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Though not a new tech category, activity levels are escalating per several signals we’re tracking. The situation is similar with Microsoft. Follow the Money . Its motivation?

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The Ghost Howls

NOVEMBER 23, 2020

AR glasses are on the rise. While the first version was an all-in-one with diffractive waveguides like Microsoft HoloLens, the new one is an all-in-two light device that connects to your smartphone and uses birdbath optics. The post The XR Week Peek (2020.11.23): Many new AR headsets get teased, Link goes 90Hz, and more!

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XR Today - Virtual Reality

DECEMBER 2, 2022

According to IDC data, VR headset shipments are expected to increase 42.88 percent year-on-year, with augmented reality (AR) peaking 94.1 Affected companies include Meta Platforms, Amazon, and the global cryptocurrency community. percent YoY for 2023. Optimism in XR.

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AR Insider

FEBRUARY 21, 2020

Speakers’ opinions are their own. Regular AR Insder readers know that we have a longstanding hypothesis that following tech giants’ moves and motivations can reveal AR’s likely trajectory. Looking at the flavors of AR that the big five are developing, they each trace back to their core businesses.

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ARVR

MAY 11, 2022

Because AR’s main job is to augment and enhance the physical world, its relevance is often tied to specific locations. This is what we call geo-local AR, and it’s all about AR experiences that are anchored to physical places in ways that confer meaning and relevance. everything from gastropubs to gutter cleaners.

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XR Today - Virtual Reality

NOVEMBER 16, 2022

The news comes after it filed a patent for foldable AR smart glasses in April. Notably, Huawei’s latest device shares many design qualities from Nreal’s product portfolio of augmented reality (AR) smart glasses. In September, Nreal launched its Air product on Amazon with an iPhone-compatible dongle for iOS support.

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AR Insider

JANUARY 15, 2021

And what does it have to do with spatial computing, such as AR and VR? XR Talks: Follow the Money for AR’s Trajectory. The big five — Google, Apple, Amazon, Facebook and Microsoft — are essentially funding the AR and VR sectors as we know them. appeared first on AR Insider.

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AR Insider

FEBRUARY 24, 2021

Smartphones are old news. The tech industry’s next bet is a series of technologies usually called augmented reality (AR) or mixed reality. Industry watchers and participants think that Apple has a good chance to validate and revolutionize AR like it did with smartphones. Where is Spatial Computing in its Lifecycle?

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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