Road to VR

JANUARY 28, 2020

Atari will soon be opening hotels in the United States that feature what they call “the latest in VR and AR.” ” The move comes as a part of a recently announced deal with GSD Group, an innovation and strategy agency, which will see game-themed Atari Hotels come to several cities across the United States.

Las Vegas 362

Las Vegas San Jose Phoenix San Francisco 362

AR Insider

MAY 4, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. Before AR glasses achieve consumer-friendly specs and price points, AR’s delivery system is the device we all have in our pockets. There, it can stimulate demand for AR experiences. Wearables: Paving the Way for AR Glasses.

Wearables 349

Wearables AR Microsoft Apple 349

AR Insider

NOVEMBER 13, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue.

AR 350

AR Data Survey Tools 350

AR Insider

FEBRUARY 18, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. are very reach driven.

AR 312

AR Amazon Architecture Examples 312

XR Today - Augmented Reality tag

OCTOBER 14, 2024

The technologies include Wallaby, a series of large language models (LLMs) for retail, a new AI-powered customer support assistant, a Content Decision Platform for tailored shopping experiences, and an AR platform called Retina to create 3D assets for ‘Adaptive Retail’. Sam’s Club and Walmart International. “As

Immersion 124

Immersion AR Retail Mexico 124

AR Insider

FEBRUARY 4, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. billion by 2023.

AR 316

AR Tools Retail Examples 316

AR Insider

APRIL 14, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part I: Snap. A lot can be learned from consumer AR’s early leaders. What are they doing right? How are they engaging users? And how are they making money? What types of AR interactions resonate with consumers?

AR 371

AR Machine Learning Google Data 371

AR Insider

OCTOBER 16, 2019

’ There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. Though aggregate revenues have disappointed so far, there are glimmers of hope. This plays out today in a few revenue models that are bearing fruit. The first business model bearing fruit is AR advertising.

Strategy 167

Strategy AR Trends Amazon 167

AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

AR 405

AR Examples Data Head Mounted Display 405

AR Insider

NOVEMBER 26, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue.

AR 348

AR Google Case Study Examples 348

AR Insider

SEPTEMBER 1, 2020

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. Starting with users, Snap is the poster child in creating AR experiences that show high engagement levels. Snapchat notably has done this by integrating AR with an existing behavior. AR Persona. On-Brand AR.

AR 310

AR Data Tools Examples 310

AR Insider

DECEMBER 10, 2020

W hat are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes , featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of AR experience creation. Warner Bros.

Amazon 195

Amazon Strategy AR Filming 195

AR Insider

MAY 29, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . W ith the relentless pursuit of customer experience excellence and the competition getting tougher by day, online merchants are often spread too thin. Why do you need AR for your e-commerce business?

AR 274

AR Augmented Reality Strategy Machine Learning 274

Road to VR

SEPTEMBER 1, 2023

Magic Leap 1, the AR headset that helped the Plantation, Florida-based startup attract over three billion dollars in funding, will be completely defunct by late next year. The company announced this week that Magic Leap 1’s cloud services are due to be shut off on December 31st, 2024.

Magic Leap 317

Magic Leap AR Florida Microsoft 317

The Ghost Howls

DECEMBER 10, 2024

The debates started about the second point because Meta handing off the design of its headsets to its manufacturer would be a huge change of strategy. The combination of Quest 3 and Quest 3S sales on Amazon US was around 146,000 headsets, which is absolutely a good number, but it is 14% less than what Quest 3 and Quest 2 sold last year.

Samsung 406

Samsung Hand tracking Vietnam Apple 406

VRScout

JUNE 26, 2019

Since the 6DOF headsets release back in May, major sites such as Amazon and Newegg are seeing shipping dates backed up to 2 to 3 weeks. Also included in that list of Top Sellers are experiences such as Vader Immortal: A Star War VR Story – Episode I , Wander , and Virtual Desktop.

Oculus 379

Oculus Strategy AR Augmented Reality 379

AR Insider

MARCH 11, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Highly Motivated.

Wearables 320

Wearables Google AR Amazon 320

ARPost

JULY 23, 2022

However, as you peel back the layers around the hype of metaverse, you will find that there are some substantial applications of this avant-garde technology that bleeds into the manufacturing industry. See Also: AR in Smart Manufacturing: How to Make Smart Manufacturing Even Smarter?

Industry 516

Industry Machine Learning Training Strategy 516

AR Insider

APRIL 8, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially.

Wearables 354

Wearables Exercises Hardware AR 354

The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

Augmented Reality 542

Augmented Reality Magic Leap AR Apple 542

AR Insider

MARCH 24, 2020

As we roll into 2020, that leaves the question of where we are now? Optimism is still present but AR and VR players continue to be tested as high-flying prospects like ODG, Meta and Daqri dissolve. These events are resetting expectations on the timing and scale of revenue outcomes. But there are also confidence signals.

AR 206

AR Industry Retail Data 206

AR Insider

FEBRUARY 27, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Skin in the Game.

Wearables 247

Wearables Microsoft AR Amazon 247

AR Insider

MARCH 8, 2021

Microsoft Ignite, the company’s annual developer and press event, turned heads this week with its introduction of a world mapping Azure suite of XR apps, and real time telepresence with AR that works across devices, not just HMDs, called Mesh. Epson unveils their new Moverio BT-40 and BT-40S AR Smart Glasses. SPH Prescription Range.

Microsoft 370

Microsoft Training America AR 370

The Ghost Howls

MAY 5, 2025

More info Some news about content Psytec Games released an interview with Upload VR, where it explained why it launched Titan Isles and not Windlands 3 Remnant Protocol is a VR space sim with a strategy layer funded by Meta, and its coming to Quest and Steam in Q4. A Creator Platform for next-gen to Socialize.

Ukraine 331

Ukraine Unity Apple Data 331

AR Insider

AUGUST 14, 2020

“Wearables Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. C ommon wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Sacred Territory.

Wearables 247

Wearables AR Augmented Reality Strategy 247

AR Insider

JULY 24, 2020

A dvertising continues to be a bright spot in AR’s otherwise-challenged early days. Brand spending on AR ads is on track reach $1.41 billion this year according to ARtillery Intelligence estimates, making this one of the most high-performing subsectors of the AR universe. But the opportunity goes beyond advertising.

Retail 282

Retail AR Amazon Education 282

ARPost

MAY 3, 2021

Today, we can safely claim that its implications are more serious and mainstream, spanning industries such as healthcare , manufacturing, and education. In the post-pandemic world, advances in AR become more significant and practical. AR works by superimposing images and data on the physical scene in front of the user via a screen.

Augmented Reality 330

Augmented Reality Data Machine Learning AR 330

AR Insider

NOVEMBER 14, 2019

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Though not a new tech category, activity levels are escalating per several signals we’re tracking. It’s leaning into a hearables strategy with its BoseAR platform.

Wearables 232

Wearables Trends Amazon Hardware 232

AR Insider

OCTOBER 1, 2020

“Wearables Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. C ommon wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Social Experiment.

Wearables 267

Wearables Machine Learning AR Apple 267

The Ghost Howls

AUGUST 1, 2020

On one side, it has been negative, because it is causing an economic recession/depression, and people and companies have less money to spend in AR and VR experimental gadgets. Tesla is building the AR Cloud. They are collecting data of the world surrounding them and Tesla is building amazing maps out of that. AR is inevitable.

Apple 545

Apple Oculus China Magic Leap 545

AR Insider

FEBRUARY 21, 2020

Speakers’ opinions are their own. Regular AR Insder readers know that we have a longstanding hypothesis that following tech giants’ moves and motivations can reveal AR’s likely trajectory. Looking at the flavors of AR that the big five are developing, they each trace back to their core businesses.

AR 202

AR Amazon Apple Wearables 202

The Ghost Howls

JUNE 26, 2023

While people prepare to go on vacation, the XR news starts becoming less than before… but I’m still here telling you which are the most important ones! But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation.

Unity 374

Unity Retail Eye Tracking Simulation 374

ARVR

OCTOBER 7, 2021

AR advertising , this is when AR is used as a tool to visualize and contextualize products to engender more informed consumer purchases. This is a subset of AR that we call camera commerce. In each case, AR brings additional context and confidence to product purchases. Trending AR VR Articles: 1. Related to?—?but

AR 130

AR Retail Augmented Reality Amazon 130

VRScout

SEPTEMBER 27, 2018

Allosky claims the headset is also capable of playing user-owned content, as well as streaming on-demand services, such as Hulu, Netflix, and Amazon Prime, just to name a few. VR, however, doesn’t come easy to everyone; something Alaska Airlines and SkyLights are fully prepared for.

Alaska 313

Alaska Entertainment San Diego Seattle 313

The Ghost Howls

OCTOBER 4, 2022

But enough talking about me… let’s dig into the best AR/VR news of the week! The serial leaker Brad Lynch has shared on his Youtube channel what he claims are CAD renders of the upcoming Quest 3. The device is available on Amazon for $379. Top news of the week. Image by Brad Lynch). Nreal Air is now on sale in the US.

China 532

China Apple Ukraine Video 532

AR Insider

APRIL 22, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially.

Wearables 254

Wearables Apple AR Trends 254

ARVR

APRIL 5, 2021

Trending AR VR Articles: 1. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies.

Wearables 130

Wearables AR Strategy Apple 130