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The XR Week Peek (2024.12.16): Android XR announced, Samsung headset showcased, and more!

The Ghost Howls

Im already organizing the trip, and setting up some appointments to try AR/VR glasses. Android XR will be the operating system by Google to power all XR devices, from mixed reality headsets to AR glasses, not to mention smart glasses. Developers can already access a preview of the development environment for native, Unity, WebXR.

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Niantic’s AR Lessons: The Platform Angle

AR Insider

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part II: Niantic. Though the company has risen to prominence with its breakout hit, Pokemon Go, the larger play may be its location-based AR gaming platform: The Real World Platform. Examples include Unity, Adobe Aero and 8th Wall.

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Holo-Light showed me that AR cloud rendering may already work

The Ghost Howls

They told me that they started providing XR solutions some years ago, and they noticed how it is hard to optimize the content for AR and VR headsets, especially the standalone ones. Holo-Light has also just announced to have become the first AR/VR streaming provider to be named Unity Verified Solutions Partner. Hands-on XRnow.

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The XR Week Peek (2020.10.12): Quest 2 is launching, dogs use AR, and more!

The Ghost Howls

The US Army is experimenting with AR goggles on dogs. The prize for the weirdest news of the week goes to a piece of news from Business Insider that details an experiment by an entrepreneur that loves dogs about creating sort of AR glasses for dogs. It seems that after 3–4 weeks of training, the dog gets used to using AR.

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Unpacking AR Business Models: AR as a Service

AR Insider

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. billion by 2023.

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What AR Business Models Drive the Most Revenue?

AR Insider

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. Advertising (brands pay).

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Walmart Reveals AI, AR, and Immersive Commerce Platforms

XR Today - Augmented Reality tag

The technologies include Wallaby, a series of large language models (LLMs) for retail, a new AI-powered customer support assistant, a Content Decision Platform for tailored shopping experiences, and an AR platform called Retina to create 3D assets for ‘Adaptive Retail’.

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