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The XR Week Peek (2024.09.10): Pico launched 4 Ultra in Europe and Asia, Vive is teasing a new headset, and more!

The Ghost Howls

Top news of the week (Image by Pico) Pico launches Pico 4 Ultra and Motion Tracker in Europe and Asia After the launch in China, Pico has launched its latest product, Pico 4 Ultra, also in Europe and Asia. It’s interesting to see that the partnership between Google, Samsung, and Qualcomm is a long-term one.

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Report: TikTok Parent Lays Off Hundreds at VR Subsidiary Pico Interactive, Tencent Scraps VR Plans

Road to VR

Shortly afterwards, the China-based company then released its latest standalone headset, Pico 4, in Europe and Asia to consumers. This follows a widening trend of layoffs which have affected nearly every big name in tech, including Google, Meta, Amazon, and Microsoft.

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Tech Giants Prime AR’s Headworn Era

AR Insider

All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Apple’s working on solving this problem, too, according to a report in Nikkei Asia. Companies like Ikea, Target, and Amazon have already used ARKit, mostly for placing virtual furniture in a room to see if it fits.

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CrowsNest’s Anna is the future of hospitality

The Ghost Howls

Scanning the QR Code (QR Codes are ultra-popular in Asia, so people will have no problems in scanning them), the user will be taken to the web page of Anna, where they can see the 3D avatar of Anna and a menu with some things they can ask to her. Amazon China is a partner of the project and really believes in it.

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Will Apple Launch Its MR Headset at the WWDC?

XR Today - Mixed Reality tag

Following the latest updates from Meta, Disney, Accenture Amazon, Google, and others, Apple could potentially delay the device again due largely to adverse market conditions. Like Google and Microsoft, who have not developed XR devices for consumer markets, there will be less hardware to integrate into a future metaverse.

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The HoloLens Application that Wants to Save eCommerce Retailers Millions

VRScout

Much has been made of the use of robots to increase efficiency in warehouses —with web retailers such as Amazon announcing significant investment in that area. She met her co-f ounder Sarthak Srinivas outside the office of Thad Starner (Google Glass’s inventor) at Georgia Tech.

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NVIDIA Deep Learning Institute Aims to Train 100,000 Developers this Year

VRWorld

In addition to instructor-led workshops, developers have on-demand access to training on the latest deep learning technology using NVIDIA software and high-performance Amazon Web Services (AWS) EC2 P2 GPU instances in the cloud. More than 10,000 developers have already been trained by NVIDIA using AWS on the applied use of deep learning.