Road to VR

FEBRUARY 17, 2023

Shortly afterwards, the China-based company then released its latest standalone headset, Pico 4, in Europe and Asia to consumers. This follows a widening trend of layoffs which have affected nearly every big name in tech, including Google, Meta, Amazon, and Microsoft.

Malaysia 364

Malaysia Europe Singapore China 364

The Ghost Howls

SEPTEMBER 27, 2020

Microsoft has acquired Zenimax for $7.5B. In-between the console wars, Microsoft has bought Bethesda’s parent company, Zenimax, for $7.5B. Microsoft has not announced a VR headset for the Xbox, but could it be interested in creating more VR games for PC? And again, will these games support the new PSVR2 headset? Let’s dream!).

Microsoft 309

Microsoft Magic Leap Europe Oculus 309

AR Insider

FEBRUARY 24, 2021

All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Apple’s working on solving this problem, too, according to a report in Nikkei Asia. Companies like Ikea, Target, and Amazon have already used ARKit, mostly for placing virtual furniture in a room to see if it fits.

Augmented Reality 198

Augmented Reality Amazon Apple Virtual Reality 198

VRScout

AUGUST 26, 2017

Students from Georgia Tech are working with Microsoft and Walmart to increase efficiency in warehouses using Mixed Reality. Much has been made of the use of robots to increase efficiency in warehouses —with web retailers such as Amazon announcing significant investment in that area.

Retail 159

Retail Georgia Atlanta Microsoft 159

The Ghost Howls

OCTOBER 4, 2021

Microsoft is going to release a database of synthetic faces. Microsoft is going to release soon FaceSynthetics, a big database of 100,000 synthetic faces, free to use for academic and research purposes. More info (Vive Cosmos Elite) More info (Amazon Prime Gaming) More info (Project Cars) More info (Steam Next Fest).

HTC 379

HTC Oculus AR Gaming 379

XR Today - Mixed Reality tag

APRIL 4, 2023

Following the latest updates from Meta, Disney, Accenture Amazon, Google, and others, Apple could potentially delay the device again due largely to adverse market conditions. Numerous tech innovators have shifted to generative AI platforms such as OpenAI’s ChatGPT, leading to Google’s BardAI, Microsoft’s Bing AI, and others.

Apple 107

Apple Microsoft Retail United States 107

XR Today - Mixed Reality tag

DECEMBER 22, 2023

Just 6 hours after they were released on Amazon, they claimed the number one “bestseller” spot for the global marketplace’s Smart Glasses category. Are they as revolutionary as RayNeo says, or will they quickly fade into the background as companies like Meta, Microsoft , and Apple continue to invest in the XR landscape?

North America 122

North America AR Latency Wearables 122