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AR Playdates Could Revolutionize How Families Connect Over Long-Distances

VRScout

According to a recent study conducted by AARP , distance is the biggest barrier to seeing grandparents: “Over half of grandparents have at least one grandchild who lives more than 200 miles away, and about a third live more than 50 miles from their closest grandchild.” In-person playdates are becoming increasingly rare and infrequent.

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Case Study: MAC Cosmetics Augments Makeup Try-Ons

ARVR

These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign case studies. Many of the case studies in this report focus on fashion products. But beyond mobile AR lens-based modalities in most of these case studies, AR can be delivered in bigger ways.

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The XR Week Peek (2025.04.21): Apple Vision Pro 2 battery cable leaked, NVIDIA launched RTX 5060 graphics cards, and more!

The Ghost Howls

The study proved that when playing passive virtual reality experiences, you can alter the physical rotation a lot when compared to the virtual one without the users noticing. But this trick can be very useful inside arcades or other out-of-home experiences to increase the sense of realism perceived by the user.

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Metaverse and Investing – Opportunities for Retail Investors Part 2: Software and Infrastructure

ARPost

We will need platforms to navigate, meet, and study. Snap’s augmented reality filters likely place it as one of the leading companies in the AR industry. Virtual and augmented reality can work even without a network. The augmented reality app, once it is downloaded on the phone, works without connection.

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Are Smart Phones the Best Avenue for Enterprise XR?

XR Today - Augmented Reality tag

“That’s how you get your return on investment,” Raju continued. – It’s important to build for the future, but you have to think about today because, at the end of the day, your customers live today.

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AR Gaming Robot ‘MekaMon’ Adds Support For STEAM Education

VRScout

Originally announced at CES 2019 , the Reach EDU app has officially launched and now works alongside the existing MekaMon augmented reality gaming app, bringing together creative STEAM learning and advanced robotics in one approachable package. MekaMon are available via Apple (in-store and online), Amazon among other retailers.

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Is Dwell Time AR’s Next Performance Metric? Part II

ARVR

So for part II of this series, we’re spotlighting a few case studies from ARtillery Intelligence’s recent report, AR Marketing Best Practices and Case Studies, Vol 2. We’ve pulled a few case studies that specifically demonstrate AR’s ability to drive favorable dwell times. often exceeding 1 minute? the web AR benchmark).