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The Most Important Upcoming AR/VR Events This Year

ARPost

Some of the most important Fortune 500 companies will be represented at the event, including Boeing, Canon, Shell, Amazon, and Hewlett Packard Enterprise. See Also: AWE 2023 Is Right Around the Corner They will be able to test various gadgets, discover content trends, and attend insightful keynote presentations.

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Interview with Robert Scoble about Oculus Quest 2, Apple Glasses and more!

The Ghost Howls

Why can’t it be Facebook, or Magic Leap ? Suzanne Borders, CEO and founder of BadVR, at the company’s office in Marina Del Rey, with a Magic Leap One on. Amazon and Tesla could be two outsider of the XR ecosystem instead. PRNewsfoto/BadVR). “Pick good friends.

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“GeoPose Evangelist” Talks Spatial Computing and Autonomous Vehicles

ARPost

Amazon has a system, Microsoft has a system, Magic Leap has a system. See Also: Augmented Reality’s Surprising First Frontier: The Automotive Industry. “ There will be sensors that pick up on GeoPose, and each car will have its own GeoPose,” said Black. Spatial Computing and AR as an Operating System.

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BMW Group Taps Meta for XR Car Gaming System

XR Today - Mixed Reality tag

BMW Group USA has teamed up with Meta Platform’s Reality Labs division to develop an automotive virtual and mixed reality (VR/MR) solution. Meta-BMW Automotive XR Use Case The proof-of-concept (PoC) prototyping aimed to solve several major technical challenges with camera and motion sensors.

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How Will AR Transform Advertising?

AR Insider

8th Wall recently partnered with Amazon Sumerian on a WebAR ad experience where, with just a click of a banner ad, an AR experience placed a 3D Spiderman into your space for you to interact with directly in your mobile browser. The Evolution of Brand Activations. The Evolution of Consumer Data. Source: Cognitive3D, Accenture, Kellogg.

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Is Apple’s Spatial Computing Step the Correct Move? 

XR Today - Mixed Reality tag

On the other hand, firms like Magic Leap and XREAL are receiving millions in funding to potentially leapfrog the forecasted success of Apple’s Vision Pro. He explained that MR displays from vendors such as Magic Leap and HoloLens may not replace classic AR in the short term “because of some regulations and safety aspects.”

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NVIDIA Announces CloudXR Updates at SIGGRAPH 2023

XR Today - Mixed Reality tag

This included adopters of the Omniverse such as Amazon, Deutsche Bahn, and others. He explained further, “Amazon is using Omniverse to visualise their warehouse, [a] giant robotic system, to help their workers [and] to simulate their fleet of AMRs. [We We are] creating a digital twin of the [Earth’s climate system].