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Companies are beginning to incorporate the technology into solutions across various industries, including healthcare, sports, education, tourism, and the automotive industry. For example, in 2019, Amazon extended Alexa features to pair with headphones and earbuds. IKEA Place app virtually arranges furniture in a customer’s interior.
In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. The concept of augmented reality is no longer new.
The Exciting Applications of AR and VR in Automotive 4. This class of low cost devices include popular options like the Google Cardboard , the Samsung Gear VR and the Zeiss VR One. This class of low cost devices include popular options like the Google Cardboard , the Samsung Gear VR and the Zeiss VR One.
We had all the indications that this Q4 would have been good again, like the fact that the Meta Quest companion phone app was the first on the iOS store, that 1 Million people had played Batman Arkham Shadow, or that the Quest was the most sold console of 2024 on Amazon. The fact is: we didnt consider Ray-Ban Meta into the equation.
Amazon, for instance, wowed the audience with new generative AI-powered Alexa experiences, enhancing our interactions with voice assistants. Samsung's Ballie personal assistant robot, now equipped with an onboard projector and enhanced AI capabilities, evolves into a pet-like companion that adapts to the needs and preferences of its users.
The industry is booming thanks to a broader range of companies taking charge and experimenting in the space, such as Disney, Amazon, Google, Samsung, LG, and countless others, meanwhile bringing support for enterprise, consumer, and other use cases.
This year, the growing involvement of the automotive industry is set to see the event become the biggest auto show in the US for the first time. This is a collaborative smart home device standard backed by more than 500 tech companies, including leaders in the field like Amazon, Google, and Apple.
I think the three-degrees-of-freedom [3Dof] sets — like the Go and the Samsung Gear VR before it — are very well-suited for video viewing, that sort of thing. How many in the automotive? But the Quest really has the potential to drive interest in VR gaming, on the enterprise side of things.
I think the three-degrees-of-freedom [3Dof] sets — like the Go and the Samsung Gear VR before it — are very well-suited for video viewing, that sort of thing. How many in the automotive? But the Quest really has the potential to drive interest in VR gaming, on the enterprise side of things.
Microsoft and Samsung may be partnering for an AR device. According to Korean media, Samsung Electronics is working with Microsoft on a new augmented/mixed reality project “involving HoloLens”. Samsung is one of the most famous suppliers of components for electronic devices (e.g. Samsung Odyssey+). Learn more.
I think the three-degrees-of-freedom [3Dof] sets -- like the Go and the Samsung Gear VR before it -- are very well-suited for video viewing, that sort of thing. How many in the automotive? And my guess is, within the next six months, I would guess that they're going to get sold to Apple, or Google, or Amazon, or somebody.
Another brand I’m very curious about is Samsung : sooner or later, it should announce something, either in VR or in AR. Samsung has always released interesting products (think about the GearVR or the Odyssey), and it would be cool for it to release a standalone headset with mixed reality features.
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