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Case Study: MAC Cosmetics Augments Makeup Try-Ons

ARVR

These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign case studies. Many of the case studies in this report focus on fashion products. It joins our report excerpt series, with the latest below. AR will play a key role in its road map.

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7 Insightful XR Gaming Case Studies to Read in 2022

XR Today - Mixed Reality tag

Today, to provide an insight into the opportunities for XR in the gaming landscape, we’re going to be looking at some of the most impressive case studies from the last few years. As technology in this landscape grows more affordable and accessible to people around the globe, XR gaming opportunities are becoming more mainstream.

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Is Dwell Time AR’s Next Performance Metric? Part II

ARVR

So for part II of this series, we’re spotlighting a few case studies from ARtillery Intelligence’s recent report, AR Marketing Best Practices and Case Studies, Vol 2. We’ve pulled a few case studies that specifically demonstrate AR’s ability to drive favorable dwell times. often exceeding 1 minute?

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What are AR’s Unsung Use Cases?

AR Insider

Case Study: Medtronic Lessens Training Costs with AR. For example, Amazon lets you use your phone’s camera to see what furniture and other items might look like in your space before you click that Buy Now button. Case Study: GE Streamlines Jet Engine Maintenence. Retail Shopping.

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The XR Week Peek (2024.11.19): Meta announces Project Aria research kits, a wave of Chinese smartglasses is coming, and more!

The Ghost Howls

Meta has published on its website some existing case studies of projects developed by famous universities , like the University of Bristol, the University of Iowa or Carnegie Mellon University. Together with these commercial smartglasses, we also got to know that, according to Reuters, Amazon is working internally on some glasses, too.

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Does AR Really Reduce eCommerce Returns?

AR Insider

Though this AR advantage is oft-cited, data points to validate it are spread out among case studies, pitch decks and conference presentations. And for companies like Amazon that operate on extremely thin margins, returns can cause quite a bottom-line blow. Why is this important?

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Are Smart Phones the Best Avenue for Enterprise XR?

XR Today - Augmented Reality tag

“That’s how you get your return on investment,” Raju continued. – It’s important to build for the future, but you have to think about today because, at the end of the day, your customers live today.