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Case Study: MAC Cosmetics Augments Makeup Try-Ons

ARVR

These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign case studies. Many of the case studies in this report focus on fashion products. It joins our report excerpt series, with the latest below. AR will play a key role in its road map.

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What are AR’s Unsung Use Cases?

AR Insider

The idea of projecting virtual objects onto real-world surroundings isn’t a new one, but the technology has finally caught up with our imaginations and is bursting into all sorts of industries. Case Study: Medtronic Lessens Training Costs with AR. Case Study: GE Streamlines Jet Engine Maintenence. Retail Shopping.

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7 Insightful XR Gaming Case Studies to Read in 2022

XR Today - Mixed Reality tag

The gaming landscape stands as one of the most versatile and compelling areas for the development of extended reality technology. As technology in this landscape grows more affordable and accessible to people around the globe, XR gaming opportunities are becoming more mainstream. Tender Claws and Google ARCore.

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Are Smart Phones the Best Avenue for Enterprise XR?

XR Today - Augmented Reality tag

Businesses today are leveraging immersive technology without using headsets. AR smart glasses, MR, and VR headsets are a collection of devices that make up the emerging wearable XR market. Are Smart Phones the Best Avenue for XR? “That’s how you get your return on investment,” Raju continued.

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ARtillery Briefs: Lesson’s From Snap’s AR Revenue Lead

AR Insider

In any technology’s early stages, consumer market successes are relatively rare. It’s also utilizing computer vision for AR utilities like solving math problems on the fly, or identifying style items with the camera, in partnership with Amazon. See the most recent episode below, including narrative takeaways and embedded video.

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Who’s building the grocery store of the future?

TechCrunch VR

Amazon’s foray into grocery store technology provides a succinct introduction into the state of the industry. Amazon’s first act was its Amazon Go store, which opened in Seattle in early 2018. When they’re done shopping, Amazon automatically charges for the items they grabbed.

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FurnituAR

ARVR

In the furniture industry, companies like Ikea, Amazon, and Wayfair have implemented AR in their apps. In reading case studies for Ikea’s application experience, pain points for users were intuitive navigation for information, and altering options such as furniture color without having to return to a product page.