AR Insider

NOVEMBER 14, 2019

Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. Speaking of direct consumer touchpoint, Amazon blitzed the wearables market last month as a delivery system for Alexa. The situation is similar with Microsoft.

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Wearables Trends Amazon Hardware 247

The Ghost Howls

FEBRUARY 18, 2025

Looking at the chart of the sales on Amazon US, it is possible to see that the headset had five times the peak sales volume during the 2024 holiday season as it did in 2023. Microsoft will still provide the Azure cloud, but all the hardware and software should be provided by Luckeys startup. This is impressive.

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Hand tracking Apple Video Training 284

AR Insider

MARCH 30, 2021

Amazon is motivated for similar reasons — a direct consumer touchpoint as a Trojan horse for its core business, which of course is eCommerce. Going down the list, Microsoft is motivated to drive and future proof its core product: enterprise productivity.

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Wearables AR Strategy Apple 363

VRScout

NOVEMBER 21, 2017

Microsoft ‘Mixed Reality’ Headset Discounts. Microsoft’s Windows “Mixed Reality” headsets are now on sale for up to $100, bringing the cheapest among them to just $300. Only available in Microsoft retail and online stores in the US and Canada, the sale goes on until 11:59 PM PST on November 27, 2017. Shop on Amazon.

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North America Retail Samsung Amazon 236

The Ghost Howls

JANUARY 22, 2021

Didn’t work (Image by Microsoft). Of course, Microsoft and Amazon are observing the situation: in my opinion, Microsoft will wait a bit , considering its focus on AR enterprise with HoloLens, while Amazon could improve its already existing offering of glasses connected with Alexa. Sounded good.

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Augmented Reality Magic Leap AR Apple 541

VRScout

NOVEMBER 29, 2017

And thanks to Amazon’s new web-based VR app development tool, everyone will. Announced at Amazon’s annual AWS re:invent , Sumerian editor utilizes simplified drag-and-drop mechanics, which allows you to easily create 3D worlds. You can even use the tool to create your own!

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Tools Amazon AR Samsung 174

Road to VR

OCTOBER 30, 2020

Some of the cloud gaming stuff that we’re doing will, of course, be useful for VR as well, and we’re building a big community around that on Oculus. But [our cloud gaming service]… I do think will be a very exciting growth opportunity and ability to offer a lot of innovation over the coming years,” Zuckerberg said. .”

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Oculus Latency Gaming Strategy 363

XR Today - Virtual Reality

MAY 29, 2023

This also applies to companies like IKEA and Amazon, where customers can superimpose virtual furniture, electronics, and clothing stocks in physical locations. Additionally, Microsoft has included AI-powered avatars for people using its Teams platforms, enabling people’s real-time interactions in meetings.

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Virtual Reality Tourism Magic Leap Retail 261

AR Insider

JANUARY 15, 2021

Of course, it’s more complicated and there’s often a slow-moving step function when supply and demand need to ratchet up together. The big five — Google, Apple, Amazon, Facebook and Microsoft — are essentially funding the AR and VR sectors as we know them. That attracted users which then attracted drivers.

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Google AR Examples Course 306

The Ghost Howls

JUNE 26, 2023

If you want to start playing around with these tools, of course, you need a Mac , and if you are a Windows guy like me, you are SOL (S**t Out of Luck). Thanks to Hexa, Amazon can so show the 3D model of the items it is selling , and also provide virtual try-on features.

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Unity Retail Eye Tracking Simulation 371

AR Insider

FEBRUARY 21, 2020

For Amazon , it’s selling us stuff. And for Microsoft , it’s enterprise productivity. That long term play of course means AR glasses. Amazon meanwhile wants to be the commerce layer. Last but definitely not least is Microsoft. For Facebook , it’s ad-supported social interaction.

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AR Amazon Apple Wearables 206

The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on. Amazon and Tesla could be two outsider of the XR ecosystem instead. USA vs China.

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Apple Oculus China Magic Leap 545

AR Insider

FEBRUARY 24, 2021

All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Of course, that’s assuming that there’s software worth using when the headset comes out. Companies like Ikea, Target, and Amazon have already used ARKit, mostly for placing virtual furniture in a room to see if it fits.

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Augmented Reality Amazon Apple Virtual Reality 198

AR Insider

APRIL 8, 2020

After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Then there’s Golfshot which provides strategic information to approach the green on a given Golf course. Head Start. But what’s everyone else doing? In Bose’s case, that’s a leading position in high-end audio hardware.

Wearables 360

Wearables Exercises Hardware AR 360

XR Today - Mixed Reality tag

MARCH 20, 2023

Amazon will reduce its workforce by 9,000 staff over the next few weeks across numerous products, including Amazon Web Services (AWS), Chief Executive Andy Jassy announced in a staff memo on Monday. Causes and Effects of New Layoffs The news comes after the company winds down its COVID-19 hires, where staff numbers topped 1.6

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Amazon United States Microsoft Europe 97

AR Insider

JANUARY 29, 2020

Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark). Of course, the same was said in past tech cycles which saw incumbents get old, slow and succumb to innovator’s dilemma.

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AR Amazon Microsoft Data 195

Road to VR

OCTOBER 19, 2020

Of course, you’ll need a reasonably powerful gaming PC to plug your headset into. And, as we found in our full review , we weren’t big fans of Quest 2’s soft headstrap, so we’d highly recommend dropping the extra $50 for the Elite Strap accessory [Amazon] if you’re serious about playing PC VR games.

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Oculus Controllers Amazon Sony 364

XR Today - Virtual Reality

APRIL 19, 2023

This also applies to companies like IKEA and Amazon, where customers can superimpose virtual furniture, electronics, and clothing stocks in physical locations. Additionally, Microsoft has included AI-powered avatars for people using its Teams platforms, enabling people’s real-time interactions in meetings.

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Virtual Reality Tourism Magic Leap Retail 233

XR Today - Virtual Reality

SEPTEMBER 26, 2023

By doing that, the training courses will be far more engaged, the users will learn by doing it and will remember much more, significantly increasing the retention rate for learners Customer Service CX is an ever-evolving space, much like XR.

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How To Training Tools AR 273

ARPost

MARCH 24, 2020

Amazon has a system, Microsoft has a system, Magic Leap has a system. Of course, getting people to get into autonomous vehicles isn’t just about distracting them. There will be sensors that pick up on GeoPose, and each car will have its own GeoPose,” said Black. Spatial Computing and AR as an Operating System. Like GeoPose.

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Automotive Magic Leap AR Augmented Reality 285

The Ghost Howls

JANUARY 23, 2020

A worker wearing HoloLens 2 (Image by Microsoft). So, I envision the main companies in the field, like Microsoft and Magic Leap, to put their efforts into improving their platform to offer better services to their enterprise customers. Let me be very honest: I’m not expecting that much from this year in augmented reality.

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Augmented Reality Magic Leap AR Microsoft 419

The Ghost Howls

JANUARY 17, 2022

The most bullish of them is, of course, Meta. The news of the week is that Meta is poaching talents from all the other companies : in particular, it has been able to “steal” 100 employees from the HoloLens team in Microsoft. All the major tech companies know that too and are trying to establish their dominance in the field.

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Survey Apple Sony AR 540

The Ghost Howls

MARCH 2, 2020

Of course I’m talking about a potential AR glass, the iGlass , that could so exploit the computational power of the phone without needing a cable to be connected to it. Image by Microsoft). This reinforces my belief that Microsoft in 2021–2022 will add VR support to it , to fight the PSVR when the market will be riper.

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Hand tracking AR Oculus HTC 295

Anand Tech

FEBRUARY 13, 2024

According to Reuters , NVIDIA has initiated discussions with leading tech companies, including Amazon, Meta, Microsoft, Google, and OpenAI, to investigate the potential for developing custom chips. And since Windows runs on Arm, NVIDIA has a shot at Microsoft. "NVIDIA was in the first Xbox, and in PlayStation 3. . "NVIDIA

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Automotive Trends Microsoft Sony 115

Hypergrid Business

SEPTEMBER 12, 2017

” The data center had been running on backup generators over the course of the weekend. The company also has full backups stored in Amazon and Microsoft’s Azure clouds. . “All systems are back to normal,” he wrote. “Our data center has switched back to normal utility power and all is well.”

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Florida Data Amazon Microsoft 107

Bernard Marr

FEBRUARY 13, 2023

Microsoft, which is reported to have laid off around 10,000 employees, practically simultaneously announced that it plans to invest $10 billion in OpenAI, the creators of the viral application ChatGPT. Together, four of the biggest tech companies – Meta, Alphabet, Amazon, and Microsoft – have cut 50,000 jobs.

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Microsoft Amazon Google Data 52

The Ghost Howls

MARCH 3, 2018

In my review of Amazon Sumerian I said multiple times that in other game engines, like Unity, it is not possible to create a WebVR experience. Of course you can also deploy this solution on a server and let anyone in the world to access it. Well, just some days after that article, I’ve been proved wrong.

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Unity How To Controllers Tools 246

The Ghost Howls

MARCH 30, 2020

The same day of the launch of Half-Life: Alyx, Hewlett-Packard has announced its new virtual reality headset, the Reverb G2 , made in collaboration with Microsoft and Valve. The old Reverb was already a great headset, with a 2K per eye resolution that was above all the other headsets on the market (with the exception of Pimax, of course).

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Apple AR Eye Tracking Virtual Reality 295

ARVR

MAY 11, 2022

Moves & Motivations Of course, Google isn’t alone. Long Tail And the list goes on…Amazon is making a few subtle but notable geo-local AR moves, while Microsoft Mesh is an enterprise version of much of the above. This extends the playbook with which it has amassed tremendous wealth over the past 20 years.

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AR Google Construction Apple 182

Anand Tech

MAY 2, 2024

SK hynix currently produces various types of HBM memory for customers like Amazon, AMD, Facebook, Google (Broadcom), Intel, Microsoft, and, of course, NVIDIA.

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Samsung Amazon Microsoft Groups 109

The Ghost Howls

NOVEMBER 23, 2020

While the first version was an all-in-one with diffractive waveguides like Microsoft HoloLens, the new one is an all-in-two light device that connects to your smartphone and uses birdbath optics. Facebook is pushing a lot its new Quest 2 and of course, it is running many marketing initiatives to promote it. What a weird decision…).

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AR Oculus Augmented Reality China 310

The Ghost Howls

OCTOBER 4, 2021

Microsoft is going to release a database of synthetic faces. Microsoft is going to release soon FaceSynthetics, a big database of 100,000 synthetic faces, free to use for academic and research purposes. More info (Vive Cosmos Elite) More info (Amazon Prime Gaming) More info (Project Cars) More info (Steam Next Fest).

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HTC Oculus AR Gaming 379

Anand Tech

SEPTEMBER 22, 2023

Sabrent's 8 TB Rocket 4 Plus drive (SB-RKT4P-PSHS-8TB) can now be purchased from Amazon for $1,009.99 , which is twice the price of Sony's PlayStation 5 console, and a $10 premium over a bare 8TB Rocket 4 Plus. For example, Call Of Duty: Black Ops Cold War takes up over 300 GB and Gran Turismo 7 nears 200 GB.

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Sony Amazon Microsoft Examples 104

AR Insider

OCTOBER 31, 2019

The incumbents like Facebook, Google, Apple, Microsoft or Snap already own global social graphs, but perhaps looking to unseat them could be the multiplayer gaming behemoths like Sony, Activision Blizzard or EA, or 3D-specific ideas like Aura’s “avatar as a service”.

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Magic Leap AR Microsoft Apple 160

The Ghost Howls

SEPTEMBER 30, 2019

Well, the top news of the week is, of course, the Oculus Connect 6. Microsoft has officially stated that Minecraft Earth , that has been in beta for Android and iOS in carefully selected worldwide locations in the past months, is now ready for its launch. Amazon announces Echo Frames smartglasses. Do you want to read them?

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Oculus Augmented Reality AR Amazon 188

ARVR

MAY 26, 2022

The first was of course the ill-fated Google Glass which, in fairness, had a fruitful second life in the enterprise. Expect similar from Meta ( social layer ), Amazon ( commerce layer ), and Microsoft ( productivity layer ) to name a few. Last week, Google teased its latest AR glasses?—?a a second swing at the technology.

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Google AR Exercises Examples 130

GizModo VR

OCTOBER 6, 2021

The European Parliament has called for EU lawmakers to institute a ban on law enforcement’s use of facial recognition, as well as other surveillance tools commonly used in the course of algorithm-driven predictive policing. Read more.

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Europe America Course Tools 145