Experiential marketing is the new normal
ARVR
SEPTEMBER 1, 2020
In Ancient Rome and Egypt, spas, coastal resorts and public baths were a common attraction and were even publicised in the commons. From thereon to the middle ages, where master cartographers and explorers from Megasthenes to Xuanzang, and Ibn Battuta to Marco Polo, travelled the world and lived to tell tales of their varied experiences?
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