XR Today - Virtual Reality

MAY 29, 2023

Virtual reality combines hardware and software to immerse users in digital environments for numerous use cases, including learning, entertainment, therapy, and others. This also applies to companies like IKEA and Amazon, where customers can superimpose virtual furniture, electronics, and clothing stocks in physical locations.

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Virtual Reality Tourism Magic Leap Retail 220

Digital Trends

JULY 4, 2020

Need a laptop for e-learning, productivity, or entertainment? Check out these five Microsoft Surface deals.

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Microsoft Entertainment Amazon 75

ARPost

JULY 30, 2020

Visual augmented reality became mainstream with Pokemon Go (2016) and Snapchat filters, but its use cases are now moving beyond gaming and entertainment. For example, in 2019, Amazon extended Alexa features to pair with headphones and earbuds. Examples of Augmented Reality in Action. Mobile application.

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Augmented Reality Technology Wearables Machine Learning 534

XR Today - Mixed Reality tag

NOVEMBER 25, 2022

” Rival firm Microsoft bought Activision Blizzard to expand its portfolio of solutions in a historic $68 billion deal. This has greatly expanded Microsoft’s future ambitions for metaverse technologies such as cloud computing, digital avatars, non-fungible tokens (NFTs), and others.

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XR Today - Virtual Reality

APRIL 19, 2023

Virtual reality combines hardware and software to immerse users in digital environments for numerous use cases, including learning, entertainment, therapy, and others. This also applies to companies like IKEA and Amazon, where customers can superimpose virtual furniture, electronics, and clothing stocks in physical locations.

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Virtual Reality Tourism Magic Leap Retail 183

The Ghost Howls

JANUARY 25, 2021

Furthermore, the comparison with Microsoft doesn’t hold well: Microsoft was a software company that just didn’t have high standards, so it made products with many bugs. Amazon acquires Umbra. Amazon acquires Umbra. Amazon has just acquired the Finnish company Umbra. More info (Use Google Translate).

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XR Today - Virtual Reality

SEPTEMBER 26, 2023

More recently, Jenny Stanley, the Managing Director of Appetite Creative , a firm that works with major international clients such as Amazon, Lego, and Addias, discussed the presence of AR as a tool to engage with customers. Stanley noted: I always say that AR content should either inspire, educate or entertain.

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How To Training Tools AR 190

The Ghost Howls

JANUARY 29, 2024

Road To VR published some statistics comparing the sales of Quest and PSVR 2 on Amazon US over the holiday season, and the proportion of sold Quests to sold PSVR 2 is 30 to 1! And he’s not the only believer: Microsoft CEO Satya Nadella indicated Mixed Reality as one of the top three trends to follow for 2024.

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XR Today - Mixed Reality tag

AUGUST 30, 2022

Promising a new and improved way for gamers to connect with the worlds they love, XR could represent a new frontier for entertainment. Respawn Entertainment and Unity. RoboRaid and Microsoft HoloLens. The gaming landscape stands as one of the most versatile and compelling areas for the development of extended reality technology.

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Case Study Study Gaming Unity 94

XR Today - Augmented Reality tag

FEBRUARY 21, 2023

Throughout this year’s conference, attendees will learn all about how augmented reality is transforming the communication and entertainment landscape. The conference this year will feature speeches and insights from some market-leading brands, including Microsoft, Ubisoft, and Accenture.

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The Ghost Howls

MAY 17, 2021

Image by Sony Interactive Entertainment). I like everything that we know on the PSVR 2 device because it is visible that Sony Interactive Entertainment is putting a lot of effort into releasing a high-quality headset that is on par with what the competition is offering. Oculus Quest 2 has disappeared from all Amazon EU websites.

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Eye Tracking HTC China Amazon 352

XR Today - Mixed Reality tag

DECEMBER 1, 2023

We’re already seeing aspects of spatial computing emerge in everything from collaborative platforms like Microsoft Teams to smartphones. Foremost cloud leaders like AWS and Microsoft offer access to spatial computing solutions, such as Amazon Sumerian, for 3D scene creation. With a projected value of $544.6

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Trends Wearables Haptic Eye Tracking 111

VRWorld

OCTOBER 11, 2017

The online retailer, which is already working with Microsoft Corp. on productivity features for Alexa such as calendar interactions, will put the user first in pursuit of any other partnerships, said Toni Reid, Amazon’s vice president of Alexa and Echo devices, who has been on the team since 2014. Amazon.com Inc. and Alphabet Inc.’s

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The Ghost Howls

JUNE 13, 2022

After the report of last week by Insider, in which Alex Kipman was accused of improper behavior at work, especially towards women, Alex Kipman has resigned from Microsoft. Rumors already talk about a new AR headset produced by Microsoft in collaboration with Samsung that should substitute it, but we have no sure info about it.

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XR Today - Mixed Reality tag

NOVEMBER 9, 2023

We’re already seeing aspects of spatial computing emerge in everything from collaborative platforms like Microsoft Teams to smartphones. Foremost cloud leaders like AWS and Microsoft offer access to spatial computing solutions, such as Amazon Sumerian, for 3D scene creation. With a projected value of $544.6

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Trends Wearables Eye Tracking Software 104

ARPost

MARCH 24, 2020

Amazon has a system, Microsoft has a system, Magic Leap has a system. Black, who has spent time in the entertainment business, would like to one day have AV passengers out at ease by watching augmented reality productions out of vehicle windows. Right now, the goal is entertainment for passengers in standard vehicles.

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Automotive Magic Leap AR Augmented Reality 285

Upload VR

SEPTEMBER 27, 2024

New Amazon Prime Video App With Downloads Amazon launched an all-new Prime Video Quest app that supports passthrough and downloads. New Amazon Prime Video Quest App Supports Downloads Amazon just launched an all-new Prime Video Quest app that supports downloads for offline viewing.

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VRScout

SEPTEMBER 8, 2018

Speakers from goliaths like Amazon, Ford, and IKEA will rub shoulders with Vancouver up-and-comers including Motive.io and LNG Studios , each showcasing programs that put hardware like HTC Vive or Microsoft HoloLens through their paces. The VR/AR Global Summit is poised to bring together apps from different corners of the sector.

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Bernard Marr

JULY 1, 2024

Recommendation and search engines help us find information and products more effectively, and entertainment services like Netflix or Spotify serve up content that they think we will like, saving us the time it takes to browse and choose.

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How To Exercises Tools Google 98

The Ghost Howls

JULY 31, 2023

This gamification mechanic seems pretty lame to me : people need entertaining quests, not boring stuff just done to show them the new features of the platform. This week has also been announced that there will now be “quests” on Horizon: little actions like “try a new avatar” that are rewarded with small virtual gifts to the users.

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XR Today - Mixed Reality tag

MARCH 17, 2023

GDC (Game Developers Conference) March 20-24, San Francisco The Game Developers Conference is definitely a worthwhile event to attend for content creators and entertainment brands, but anyone with a love of XR can get involved. Plus, it’s even possible to attend an accompanying digital VR art festival too.

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ARPost

JANUARY 29, 2020

Many major tech organizations such as Apple, Facebook, Google, Microsoft, and Amazon are currently working on different types of smart glasses or headsets which are more affordable and widely available to consumers, which will eventually change how we view and interact with the world around us.

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AR Augmented Reality Trends Healthcare 414

The Ghost Howls

APRIL 26, 2021

Johnson has worked at Microsoft and Qualcomm before, and she is a very respected executive. Yes, it will be hard against Microsoft, which is well poised in the field, but the market is so new and growing that there is the place for more than one single company. Amazon is opening its AR Beauty Salon. I’m here waiting for them.

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Mashable VR

MARCH 12, 2022

The rumor that's floating right now around is mostly based on some chatter from GamesBeat's Jeff Grubb, who mentioned during a recent podcast that Microsoft is planning for an "E3-style" event in June. Other major names like Nintendo and Microsoft have also scaled back their presence in other ways.

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Gaming Industry Amazon Microsoft 78

GizModo VR

MARCH 25, 2022

The first episode of Halo is full of nods to the legendary Microsoft shooter franchise’s video game roots and its wider lore from generations of tie-in novels and comics. But it also managed to sneak in a lovely little nod to a fellow sci-fi gaming icon —one that itself has been aching for an adaptation for almost as… Read more.

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Microsoft Video Gaming Amazon 98

XR Today - Mixed Reality tag

DECEMBER 22, 2023

Just 6 hours after they were released on Amazon, they claimed the number one “bestseller” spot for the global marketplace’s Smart Glasses category. Are they as revolutionary as RayNeo says, or will they quickly fade into the background as companies like Meta, Microsoft , and Apple continue to invest in the XR landscape?

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North America AR Latency Wearables 102

VRScout

JULY 19, 2017

Bandai Namco’s Project CARS 2 – The sequel to the hit game developed by Slightly Mad Studios and published by Bandai Namco Entertainment, get your motor revving in this racing simulation video game. The Tick: Amazon is bringing a virtual reality escape room to Comic-Con for their upcoming original series.

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San Diego AR Virtual Reality Augmented Reality 186

TechCrunch VR

NOVEMBER 30, 2021

Holoride, the Audi-backed startup that’s creating an in-vehicle virtual reality entertainment system designed for passengers, has begun publicly selling its Ride cryptocurrency token.

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Automotive Entertainment Virtual World Virtual Reality 95

The Ghost Howls

OCTOBER 14, 2024

The reason is that the newest Microsoft laptops feature a neural processing unit (NPU) that improves processing power and battery efficiency when running AR experiences. This means that every laptop will be able to do what the special Spacetop G1 was promising. A Creator Platform for next-gen to ‘Socialize.’

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Apple Unreal AR Unity 330

ARVR

JANUARY 6, 2023

It has made significant contributions in various verticals such as entertainment, education, retail etc. Microsoft Hololens is a key player in the MR market. Gaming and Entertainment  — Both AR and VR have made mainstream adoption in the last couple of years. It had started gaining interest in the metaverse trend ever since.

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XR Today - Mixed Reality tag

MARCH 29, 2023

The news comes as numerous firms such as Meta Platforms, Microsoft, Amazon, Accenture, Salesforce, and many others slashed their staff by thousands of workers. Disney has aimed to increase its intellectual property, namely after launching an interactive AR movie for home viewers.

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Augmented Reality Amazon Microsoft AR 84

ARVR

OCTOBER 7, 2020

However, AR is so much more than the gaming and entertainment industry. Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. In this article I’ll describe the 6 most important AR trends to watch in 2020. It gives customers an enhanced experience.

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Trends AR Augmented Reality Healthcare 130

XR Today - Big XR News tag

MAY 19, 2023

Meanwhile, XR brands worldwide are striving to establish themselves as leads in entertainment, collaboration, and wearables via events, product launches, and rebranding. The new system will combine BMW’s sensor data with Meta’s tracking systems and technologies to create a “car-locked” immersive entertainment console.

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Apple New Zealand Unreal Immersion 66

Bernard Marr

OCTOBER 15, 2023

Of course, in addition to serving as technological showcases, games are one of the most popular forms of modern entertainment and can be a great way to unwind when we can't face another spreadsheet or Zoom meeting. However, other cloud services continued to grow, including Nvidia's GeForce Now and Microsoft's Xbox Cloud Gaming.

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Trends Video Gaming Industry 52

Bernard Marr

NOVEMBER 6, 2023

These have evolved rapidly thanks to the emergence of online giants like Amazon and Google, digitally-native niche players like AirB’n’B, Expedia and Netflix, and heavy investment by established industry leaders such as Walmart and Tesco. It has also fundamentally affected many traditional business models.

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Retail Data Strategy Technology 59

Bernard Marr

JANUARY 4, 2023

Everybody in the world of consumer and entertainment technology has their eyes set on Las Vegas, where CES 2023 is set to open its doors in early January. Those known to be taking part include Google, Microsoft, LG, Sony, ASUS, Garmin, Panasonic, Nvidia, Intel, Hisense, JBL, and AMD.

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The Ghost Howls

SEPTEMBER 30, 2019

Microsoft has officially stated that Minecraft Earth , that has been in beta for Android and iOS in carefully selected worldwide locations in the past months, is now ready for its launch. Amazon announces Echo Frames smartglasses. If you want to discover everything about this and much other news, read my mega-roundup post linked below.

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Oculus Augmented Reality AR Amazon 164