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The XR Week Peek (2024.09.10): Pico launched 4 Ultra in Europe and Asia, Vive is teasing a new headset, and more!

The Ghost Howls

Top news of the week (Image by Pico) Pico launches Pico 4 Ultra and Motion Tracker in Europe and Asia After the launch in China, Pico has launched its latest product, Pico 4 Ultra, also in Europe and Asia. It’s interesting to see that the partnership between Google, Samsung, and Qualcomm is a long-term one.

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Report: TikTok Parent Lays Off Hundreds at VR Subsidiary Pico Interactive, Tencent Scraps VR Plans

Road to VR

Shortly afterwards, the China-based company then released its latest standalone headset, Pico 4, in Europe and Asia to consumers. Seen a direct competitor to Meta Quest 2, Pico 4 still isn’t officially sold in the US; the headset is currently only available across Japan, Korea, Singapore, Malaysia, and most countries in Europe.

Malaysia 364
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AWE EU 2022 Is Headed for Lisbon

ARPost

Of course, one of the key differences between AWE US and AWE EU is that different individuals and organizations are active (or active in different ways) in Europe. However, Pico is an active consumer company in Europe. Microsoft, Google, the XRA – and That’s Just One Talk. Different Voices at Different Volumes.

Europe 365
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What the EU Digital Markets Act may mean for XR

The Ghost Howls

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. And the same holds for Google, which is applying similar restrictions.

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VR Training Company Gemba Secures $18M Series A to Expand Enterprise Metaverse

Road to VR

Gemba, the corporate VR learning platform, announced it’s closed an $18 million Series A funding round, which the company says will be used to continue expansion into Europe, the Middle East, Africa, and North America. The latest funding round was led by Parkway Venture Capital, now valuing the UK-based company at $60 million.

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The XR Week Peek (2021.10.19): HTC launches Vive Flow, Magic Leap 2 announced, and more!

The Ghost Howls

UPDATE (2021.10.19): Road To VR also suggests that this hiring can be used to have a strong voice on regulations happening in Europe. Amazon Glow is a video projector for kids. Amazon has just announced Glow, a product to make people interact and play with children remotely. NVIDIA CloudXR is now available on Google Cloud.

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My predictions for augmented reality in 2021

The Ghost Howls

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Or is it just a talk about glasses?