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8 Augmented Reality Trends in 2021

ARPost

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. The concept of augmented reality is no longer new.

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Exploring the Continual Rise of Digital Twins in Enterprise

XR Today - Mixed Reality tag

Currently, firms like Siemens, HPE, and Amazon are all working with digital twin technologies to a certain degree. For example, they help robots navigate and understand factory environments through virtual simulations. Each type of enterprise sector leverages different hardware and software to complete its goals.

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XR Goes Mainstream at MWC 2024 – Event Roundup

XR Today - VR Headsets tag

Major Firms Enter the XR Market During a launch event at MWC 2024, Samsung showcased a new XR headset developed in collaboration with Google and Qualcomm. At the event, Samsung also unveiled other innovative tech products, such as an immersive device, a smart ring, and an assistive mobility robotics device.

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Everything-As-A-Service: Why All Brands Must Consider Subscription Models

Bernard Marr

Let’s delve into what this trend means in practice and explore some brief examples of companies that have embraced this business model. Apple is a great example of a company that has transitioned from a straightforward product manufacturer to a subscription-based business – via services like Apple News, Apple TV, and Apple Music.

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Augmented Reality and Hearables: Where the Two Technologies Meet

ARPost

Examples of Augmented Reality in Action. For example, an AR-enabled voice assistant in your ear can point you in the right direction and remind you about an upcoming business meeting. For example, in 2019, Amazon extended Alexa features to pair with headphones and earbuds. Headphones With AI-Based Noise Cancellation.

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Is Apple’s Spatial Computing Step the Correct Move? 

XR Today - Mixed Reality tag

The recently released report noted how “Meta employees see the Quest and its software ecosystem emerging as a primary alternative to Apple in the space, filling the role played by Google’s Android in smartphones.” Already, it seems competitors are adopting the spatial computing moniker. It’s a perfect fit.

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Convergence, Enterprise AR, and Mapping the Inside World with Charlie Fink

XR for Business Podcast

So if, for example, look at GPS in a phone, right, there would be no Uber, no Seamless. The combustion engine is an example of convergence. And a lot of companies – anybody who’s got vehicle-based businesses, machine businesses – there was a fantastic example, up South by Southwest. What did it enable?

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