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The XR Week Peek (2022.07.25): Google to test AR glasses in the wild, Pico 4 spotted, and more!

The Ghost Howls

Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. What is relevant about this piece of news is that Google has just confirmed its strong commitment to augmented reality. More info (Google testing AR glasses?—?Official

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The XR Week Peek (2024.10.12): AI models generate 3D scenes, Samsung may unveil its smartglasses in January, and more!

The Ghost Howls

Top news of the week (Image by Google) AI models to generate 3D scenes start to surface This week we had the announcement of two AI models dedicated to the generation of 3D worlds. These glasses should be built in partnership with Google and Qualcomm and have a similar form factor to the successful Ray-Ban Meta glasses.

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What the EU Digital Markets Act may mean for XR

The Ghost Howls

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. And the same holds for Google, which is applying similar restrictions.

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AR & AI Storytelling Innovations in ‘TendAR’ from Studio Tender Claws

Road to VR

Google’s ARCore technology was used for the augmented reality overlays, the Google Cloud Vision AI API for object detection, as well as early access to some of Google’s cutting-edge Human Sensing Technology that could detect emotional expressions of the participants.

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The XR Week Peek (2024.09.23): Quest 3S may cost $299, Meta and Luxottica to partner until 2030, and more!

The Ghost Howls

An Amazon ad appearing on the streaming platform Peacock shows the Meta Quest 3 and Quest 3S and the caption: “Meta Quest, starting at $299.99”. Regarding the actual release date, we have also a rumor: someone spotted on the Australian Amazon page an entry about the Quest 3S and the availability date being October, 16.

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The XR Week Peek (2022.10.03): Quest 3 leaks, Lenovo ThinkReality VRX launch, and more!

The Ghost Howls

It’s relevant that the device wouldn’t feature any kind of face and eye tracking, but would have RGB passthrough and a depth sensor, so that to be able to offer detailed mixed reality and high-precision environment understanding. The device is available on Amazon for $379. Nreal Air is now on sale in the US. Learn more.

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How Will AR Transform Advertising?

AR Insider

8th Wall recently partnered with Amazon Sumerian on a WebAR ad experience where, with just a click of a banner ad, an AR experience placed a 3D Spiderman into your space for you to interact with directly in your mobile browser. Just imagine a world where Siri, Alexa and Google Assistant have bodies.

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