The Ghost Howls

JULY 25, 2022

Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. What is relevant about this piece of news is that Google has just confirmed its strong commitment to augmented reality. More info (Google testing AR glasses?—?Official

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ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market.

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VRScout

OCTOBER 1, 2021

HTC teases new hardware ahead of its mysterious “Go with the Flow” event scheduled to take place later this month. According to the report, the hardware is listed as a “headset” with a model name of 2Q9R100. The lid looks somewhat like a smart hub device similar to that of the Google Home Mini or Amazon Echo.

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ARPost

DECEMBER 10, 2022

XR hardware is on the move. So, more and more XR providers are providing cloud services in addition to their hardware and platform offerings. For Varjo clients, a lot of the management and IT solutions that make up cloud services for other developers are handled through software subscriptions bundled with almost all Varjo hardware.

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UploadVR Between Realities podcast

JANUARY 4, 2017

Innovation across industries is being inspired by emerging AR and VR software and hardware, a fact that was made clear today during the ASUS press conference at CES 2017. Other brands like Alibaba and Amazon are already making moves towards VR shopping experiences. Tagged with: ar , asus , Gap , google , shopping.

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AR Insider

MAY 4, 2021

That includes Google, Microsoft, Amazon, Snap and others. Starting with Google, it acquired Fitbit to accelerate its lingering WearOS platform by having its own hardware. Speaking of direct consumer touchpoints, Amazon blitzed the wearables market in 2019 as a delivery system for Alexa. Its motivation?

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AR Insider

DECEMBER 9, 2020

Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple wants a hardware-centric multi-device play. Where does Google fit in all of this? That includes its “search what you see” Google Lens , and Live View 3D navigation. Planet Scale.

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Road to VR

FEBRUARY 17, 2023

The company has since refuted this claim with Reuters , stating instead it will be making adjustments to some business teams as development plans for XR hardware had changed. This follows a widening trend of layoffs which have affected nearly every big name in tech, including Google, Meta, Amazon, and Microsoft.

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. Venture capital investment in augmented reality and virtual reality hit $4.1 As of November 2020, they’re hiring for both New York and San Francisco positions.

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AR Insider

JANUARY 25, 2021

This is notable given that all-things hardware are constrained during Covid-era lockdowns. It sees wearables both offsetting near-term iPhone revenue deceleration; and future-proofing its hardware-heavy profit machine. W earables continue to be one of the fastest-growing product categories in consumer tech. Revenue Reconciliation.

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VRScout

MAY 29, 2019

When Facebook acquired Oculus in 2014, many were curious as to why a social media company, whose track record with hardware included a phone that failed just a year prior to the Oculus purchase, would be interested in buying the plucky VR startup for over $2 billion dollars. Image Credit: Benjamin Formaker-Olivas.

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Road to VR

MAY 24, 2022

As first reported by GMW3 , Magic Leap appears to be flushing excess stock of the 2018-era AR headset via the Amazon-owned online retailer Woot. . Amazon US Prime members qualify for free shipping, which ought to arrive to those of you in the lower 48 in early June.

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VRScout

OCTOBER 19, 2017

Available in stores today and coinciding with the release of Google’s Pixel 2 phone, Daydream View is an improvement—but you’re probably not going to notice until you actually put it on. In addition to a new top head strap, Google also changed up the materials. It’s not the outer materials where Daydream View really shines though.

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AR Insider

NOVEMBER 5, 2020

Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple envisions a hardware-centric multi-device play. Where does Google fit in all of this? That includes its “search what you see” Google Lens , and Live View 3D navigation. Level-Setting.

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The Ghost Howls

FEBRUARY 18, 2025

It is its Reality Labs division, the same one working on XR headsets, that is developing the hardware and the software for these AI-powered robots that can handle everyday household tasks. As you can see, competition is pushing all the big brands like Meta, Apple, and Google, to improve their products as best and as fast as they can.

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AR Insider

NOVEMBER 14, 2019

Google meanwhile acquired Fitbit to buttress its wearables play. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. Google meanwhile acquired Fitbit to accelerate its lingering WearOS platform with some hardware in the game.

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AR Insider

APRIL 8, 2020

After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. In Bose’s case, that’s a leading position in high-end audio hardware. Hardware Blitz. Bose also knows that hardware penetration is the first step to audio AR, and it’s blitzing the market from a few angles.

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ARPost

SEPTEMBER 29, 2022

In the first part , I dealt with investing possibilities in hardware that will take us to the metaverse. Amazon (Nasdaq: AMZN) and Google (Nasdaq: GOOGL) for Servers. Today I will delve into other opportunities. The metaverse is going to be made of many souls. We will need platforms to navigate, meet, and study.

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VRScout

MAY 1, 2019

Image Credit: Amazon. Sumerian by Amazon. The Varwin software interface is based on Google’s Blockly visual language. With more VR hardware available than ever before, this is your chance to push the industry forward. Image Credit: Varwin. This means that coding concepts are presented as interlocking blocks.

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XR Today - Augmented Reality tag

JUNE 21, 2024

If you think that Google AR Glasses are nothing but a distant dream, it might be time to think again. Sure, Google Glass turned out to be a flop, and Google’s Iris Project was eventually canceled – but it seems like the tech giant hasn’t given up on the smart glasses market just yet. Amazon has its Echo Frames.

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ARPost

JANUARY 29, 2020

The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware. Creating visually appealing glasses integrated with hardware is quite a challenge.

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Upload VR

MARCH 1, 2024

Google reportedly asked Meta to partner and "contribute to" its upcoming XR platform, but Meta said no. The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. We would love to partner with them.

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AR Insider

MARCH 30, 2021

Google is meanwhile motivated toward wearables to maintain direct touchpoints to users. This was the same strategy that drove Google’s Android OS years ago. Just like with mobile devices, Google can position itself closer to users as a “Trojan horse” for search. Who’s Waging the Wearables Wars? Part V: Apple. Trojan Horse.

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AR Insider

SEPTEMBER 26, 2019

” For Google, investments in AR are to drive search (visual search, mapping). For Apple, AR’s job is to sell more hardware. Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Facebook Hardware Lead Andrew Bosworth Explains Live Maps. The Social Layer.

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AR Insider

FEBRUARY 27, 2020

After examining Amazon last week, it’s time to zero in on Microsoft. In addition to standard audio fare like music and phone calls, they’ll integrate natively with Microsoft products like Office. ’ It turns out that its motivations are similar to Amazon’s. Next up: Google. Skin in the Game. in mobile workflows.

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AR Insider

MARCH 16, 2021

Just as Google began indexing the web 20 years ago, the next evolution could be for someone to index the physical world in potentially more valuable ways. In fact, Google is a natural candidate to build this physical-world index. The AR Location Wars, Part I: Google. Yet another analogy is the “Internet of places.”

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ARPost

DECEMBER 16, 2022

About this time last year, the company hosted a Pepsi-led event focused on innovation that brought over 300 representatives from Google, Adobe, IBM, Salesforce, Amazon, and others into the platform for the first time. The entire experience is browser-based and hardware-agnostic made possible by cloud computing (AWS is also a partner).

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AR Insider

JANUARY 15, 2021

This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. Facebook (and Google to a lesser degree) has moved in this direction over time. At that point, it becomes supply leverage. So that brings us to the present. Spatial Implications.

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The Ghost Howls

OCTOBER 12, 2020

At the same time, Facebook could have an approach similar to the one that Google has with Android: theoretically you can use an Android phone without a Google account, but good luck in doing it : since my phone is Chinese, I don’t have Google services and I can assure you that it is a true pain in the a**. Image by Google).

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Road to VR

OCTOBER 30, 2020

Cloud-based gaming has been seen by the industry at large as a way to make games more widely accessible by making them playable on less powerful hardware. These are games which are rendered in the cloud and then streamed to your computer. Facebook is also betting that one day they’ll be able to do the same for VR.

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The Ghost Howls

JUNE 16, 2020

Actually, I have been pretty disappointed because there has been no hardware launch , but my lack of sleep has been rewarded by the announcement of a new software platform by HTC and also by HTC publicly showcasing some prototypes I made in the last weeks. It is like Google here.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Or is it just a talk about glasses?

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The Ghost Howls

SEPTEMBER 10, 2023

Looking at the cached page on Google of its Quest 3 listing, it is possible to see that they have written all the specs on their website. Considering the leaks on Amazon and MediaMarkt, the device will probably be available starting from October, 10th, 2023.

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Road to VR

SEPTEMBER 6, 2019

The headset itself supports a wide array of flagship phones including: iPhone X series, iPhone 8/Plus, iPhone 7/Plus, iPhone 7, iPhone 6 series, Samsung Galaxy S9, S8, S7 series, Google Pixel XL, Google Pixel, Moto Z2 Force, Moto Z, LG G6. Mate 10, Mate 10 Pro, Nova 2S, Xiaomi MIX2, Sony Xperia XZ1.

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AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Google , it’s all about search, and boosting query volume with more user touchpoints. For Amazon , it’s selling us stuff. Continuing with the “layer” analogy, Google wants to be the information layer for the spatial web.

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The Ghost Howls

FEBRUARY 5, 2025

We had all the indications that this Q4 would have been good again, like the fact that the Meta Quest companion phone app was the first on the iOS store, that 1 Million people had played Batman Arkham Shadow, or that the Quest was the most sold console of 2024 on Amazon. The fact is: we didnt consider Ray-Ban Meta into the equation.

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ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. There have also been improvements in both hardware and software that most developers have begun to take advantage of. The concept of augmented reality is no longer new.

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