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Reality Bytes: Amazon, Magic Leap & Google

AR Insider

What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations. This post appeared first on AR Insider.

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Magic Leap is Selling Its First AR Headset for Just $550

Road to VR

It looks like Magic Leap is holding a barn burner of a sale on its first AR headset, Magic Leap 1, as the one-time $2,300 device can now be had for $550. As first reported by GMW3 , Magic Leap appears to be flushing excess stock of the 2018-era AR headset via the Amazon-owned online retailer Woot. .

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Apple is Snapping up Many of Magic Leap’s Former Employees

Road to VR

It seems now that many of Magic Leap’s recently laid-off employees are helping Apple with its own AR headset ambitions. Magic Leap was in hot water earlier this year, as reports surfaced that the well-funded startup was searching for a buyer. Image courtesy Protocol.

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Magic Leap’s AI ‘Mica’ Won’t Turn Off Your Lights, Play Your Music, or Give Directions

Road to VR

Magic Leap today released a blogpost detailing more motivation behind building Mica, the company’s upcoming AI announced at Leap Con last year. In typical Magic Leap fashion, the blogpost reads more like an experimental art piece than a nuts and bolts explanation of what’s to come.

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My predictions for augmented reality in 2021

The Ghost Howls

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Magic Leap will meet its fate.

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How Different XR Companies Approach Cloud Services

ARPost

For example, Magic Leap has had a partnership with Google Cloud for the past year now. Likewise, AutoDesk offers its XR cloud services through a partnership with Amazon. “Now we’re like, ‘what can we actually do with these that will solve problems for people that they didn’t know they had?’”. Parents and Partners.

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My predictions for augmented reality in 2020

The Ghost Howls

Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands. My duck-face while wearing Magic Leap One glasses. The company to keep an eye on is Magic Leap. Magic Leap should be very careful.