AR Insider

MAY 4, 2021

That includes Google, Microsoft, Amazon, Snap and others. Starting with Google, it acquired Fitbit to accelerate its lingering WearOS platform by having its own hardware. Speaking of direct consumer touchpoints, Amazon blitzed the wearables market in 2019 as a delivery system for Alexa. Vertically Integrated.

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ARPost

SEPTEMBER 29, 2022

Microsoft (Nasdaq: MSFT) for AltspaceVR. Microsoft again, because some time ago they bought AltspaceVR , a VR social platform that was on the verge of bankruptcy. Amazon (Nasdaq: AMZN) and Google (Nasdaq: GOOGL) for Servers. And who could be the actors in this case? And the two giants own a lot of storage space.

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VRScout

MAY 29, 2019

Oculus’ whirlwind Kickstarter success led many to believe that established entertainment companies such as Sony, Microsoft, or even tech giant Google might look to buy the company, but Facebook’s decisive choice wasn’t something anyone could have predicted. Image Credit: Benjamin Formaker-Olivas.

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Road to VR

JUNE 24, 2020

According to an investigation of LinkedIn profiles by Protocol , many former Magic Leap employees have taken up residence at Silicon Valley’s most prominent tech companies, including Apple, Google, Facebook, Microsoft and Amazon. Image courtesy Protocol.

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AR Insider

OCTOBER 30, 2020

Google’s Justin Quimby says this is okay as long as there are common languages — again like HTML today. ” Google could be the knowledge layer , Facebook the social layer , Microsoft the enterprise productivity layer , and Amazon the commerce layer. could plant seeds for its own AR cloud.

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Road to VR

FEBRUARY 20, 2024

The company emphasizes that its so-called ‘Community Edition’ of Hubs can run on any platform that supports Kubernetes, which includes a majority of cloud services, such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform.

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ARPost

SEPTEMBER 12, 2022

Microsoft, Google, the XRA – and That’s Just One Talk. A talk on day two will discuss “Reframing Identity for Mixed Reality,” and feature Carrie Valladares of Microsoft , Karim Mohammadali of Google , and XR Association Vice President of Public Policy Joan O’Hara. So Much More to See at AWE EU 2022.

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Road to VR

MAY 24, 2022

As first reported by GMW3 , Magic Leap appears to be flushing excess stock of the 2018-era AR headset via the Amazon-owned online retailer Woot. . Amazon US Prime members qualify for free shipping, which ought to arrive to those of you in the lower 48 in early June. Here’s the full spec sheet below: CPU & GPU.

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AR Insider

MAY 21, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. Google has correspondingly benefited from SMBs and multi-location brands that want to position themselves in the direct path of high-intent local searchers.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Didn’t work (Image by Microsoft). Sounded good.

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ARPost

DECEMBER 10, 2022

For example, Magic Leap has had a partnership with Google Cloud for the past year now. Likewise, AutoDesk offers its XR cloud services through a partnership with Amazon. A similar relationship exists between Azure and Microsoft’s MR hardware. Parents and Partners. Not all XR companies offer their own cloud services.

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AR Insider

NOVEMBER 19, 2020

Google is meanwhile motivated toward wearables to maintain direct touchpoints to consumers. This was the same strategy that drove Google’s investments in the Android OS years ago. Just like with mobile devices, Google can position itself closer to users as a “Trojan horse” for search. Trojan Horse.

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The Ghost Howls

FEBRUARY 18, 2025

Apple Intelligence on the Vision Pro would be a big deal, and especially it would let Apple compete better with Google , which made the integration with Gemini one of the best features of its Android XR operating system. Microsoft will still provide the Azure cloud, but all the hardware and software should be provided by Luckeys startup.

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AR Insider

NOVEMBER 14, 2019

Google meanwhile acquired Fitbit to buttress its wearables play. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. Google meanwhile acquired Fitbit to accelerate its lingering WearOS platform with some hardware in the game.

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AR Insider

MARCH 30, 2021

Google is meanwhile motivated toward wearables to maintain direct touchpoints to users. This was the same strategy that drove Google’s Android OS years ago. Just like with mobile devices, Google can position itself closer to users as a “Trojan horse” for search. Who’s Waging the Wearables Wars? Part V: Apple. Trojan Horse.

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GizModo VR

JANUARY 20, 2022

With every tech giant from Apple to Microsoft to Amazon rumored to be developing a pair of augmented reality glasses or mixed reality headset, we’ve been wondering whether Google was planning to wade back into consumer headsets.

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VRScout

NOVEMBER 21, 2017

Microsoft ‘Mixed Reality’ Headset Discounts. Microsoft’s Windows “Mixed Reality” headsets are now on sale for up to $100, bringing the cheapest among them to just $300. Only available in Microsoft retail and online stores in the US and Canada, the sale goes on until 11:59 PM PST on November 27, 2017. Shop on Amazon.

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. And the same holds for Google, which is applying similar restrictions.

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GizModo VR

MAY 14, 2021

Google announced Thursday that it’s partnering with SpaceX to link Elon Musk’s ambitious satellite internet service Starlink with Google’s cloud infrastructure. The alliance marks a major win for Google in its competition with other tech giants like Amazon and Microsoft to dominate the fast-growing cloud computing… Read more.

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AR Insider

MARCH 16, 2021

Just as Google began indexing the web 20 years ago, the next evolution could be for someone to index the physical world in potentially more valuable ways. In fact, Google is a natural candidate to build this physical-world index. The AR Location Wars, Part I: Google. Yet another analogy is the “Internet of places.”

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AR Insider

JANUARY 15, 2021

This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. Facebook (and Google to a lesser degree) has moved in this direction over time. But to give credit where it’s due, Google search and other core products do have a hard-fought quality lead.

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AR Insider

SEPTEMBER 26, 2019

” For Google, investments in AR are to drive search (visual search, mapping). Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Google will be the knowledge layer , just like its web index serves that purpose on the 2D web.

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AR Insider

FEBRUARY 24, 2021

All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Companies like Ikea, Target, and Amazon have already used ARKit, mostly for placing virtual furniture in a room to see if it fits. Google’s approach was significantly lighter and simpler than what’s come since.

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. Venture capital investment in augmented reality and virtual reality hit $4.1

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Road to VR

OCTOBER 30, 2020

While other companies like Amazon, Google, NVIDIA, and Microsoft are building out their own cloud game streaming services, none of them have both a standalone VR headset and a major VR ecosystem for a complete end-to-end solution.

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AR Insider

FEBRUARY 21, 2020

For Google , it’s all about search, and boosting query volume with more user touchpoints. For Amazon , it’s selling us stuff. And for Microsoft , it’s enterprise productivity. Continuing with the “layer” analogy, Google wants to be the information layer for the spatial web.

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GizModo VR

SEPTEMBER 9, 2022

Those words echoed through the air outside Google’s New York City office as workers left for the day on Thursday evening. Outside, they faced a street packed with dozens of Google and Amazon employees opposed to Project Nimbus , a $1.2 billion cloud computing… Read more.

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ARPost

JANUARY 29, 2020

Past attempts have been unsuccessful, such as Google Glass, due to reluctance and concerns over ethical issues such as privacy and security of AR glasses. Fast-forward a few years from the failing Google Glass, and now it turns out the popularity of smart-glasses has increased again, thanks to numerous new developments.

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Digital Trends

FEBRUARY 19, 2021

Bitcoin joins publicly traded companies like Apple, Microsoft, Google, and Amazon in breaking the $1 trillion market capitalization barrier.

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Upload VR

JANUARY 19, 2023

Microsoft is reportedly reducing the size of its HoloLens group. Microsoft is far from the only big tech company to make this move – this week Amazon started laying off 18000 people, Meta laid off more than 11000 in November, and Snap laid off 20% of its staff in September.

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XR Today - Augmented Reality tag

JANUARY 20, 2023

Google parent company Alphabet announced layoffs on Friday of roughly 12,000 workers, totalling 6 percent of its global workforce. The news comes just days after Microsoft and Amazon announced cutbacks of roughly 10,000 employees. Workers in the United States will be the first affected. Today is certainly one of them.”

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Road to VR

NOVEMBER 17, 2017

a Deluxe Audio Strap, Google Tilt Brush , a redemption code for  Fallout 4 VR ($60 value), and a free trial to Viveport Subscription. The company is also putting up to 75% off Vive Studios titles, including games like Virtual Sports, Arcade Saga, Remembering Pearl Harbor, Front Defense, Jams Studio, Amazon Odyssey and True Scale.

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AR Insider

OCTOBER 1, 2019

Why Facebook and Amazon have joined the race to bring computing to your face. — Facebook and Amazon each discussed computer glasses at launch events this week. — Amazon’s approach is to get a lightweight product out now, while Facebook is promising advanced technology in a few years. Microsoft (enterprise) 4.

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The Ghost Howls

JANUARY 23, 2020

A worker wearing HoloLens 2 (Image by Microsoft). So, I envision the main companies in the field, like Microsoft and Magic Leap, to put their efforts into improving their platform to offer better services to their enterprise customers. Google Maps has now AR features. have made AR available also on the web.

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XR Today - Virtual Reality

MAY 29, 2023

This also applies to companies like IKEA and Amazon, where customers can superimpose virtual furniture, electronics, and clothing stocks in physical locations. Additionally, Microsoft has included AI-powered avatars for people using its Teams platforms, enabling people’s real-time interactions in meetings.

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GizModo VR

DECEMBER 1, 2021

Computer processors across Amazon Web Services recently hummed into gear to create 30 simulations of what Earth could look like by the middle of this century. But this effort on Amazon’s servers represents one of the first attempts to do modeling on the cloud and could… Read more. Normally, climate models run on supercomputers.

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AR Insider

JANUARY 29, 2020

Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark). For example, Google is developing visual search as an alternate front-end modality to boost query volume.

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