Road to VR

FEBRUARY 17, 2023

This follows a widening trend of layoffs which have affected nearly every big name in tech, including Google, Meta, Amazon, and Microsoft. Microsoft recently announced it was shuttering its social VR platform AltspaceVR in addition to its XR interface framework, Mixed Reality Toolkit.

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AR Insider

NOVEMBER 25, 2020

There continues to be competition for consumer mindshare from search, social, Amazon, or a brand’s own apps and properties. MM : The future of work will be dictated by Microsoft, while Google silently upends higher education, and IoT steps in to help us navigate these physical, communal spaces.

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ARPost

SEPTEMBER 29, 2022

Microsoft (Nasdaq: MSFT) for AltspaceVR. Microsoft again, because some time ago they bought AltspaceVR , a VR social platform that was on the verge of bankruptcy. Amazon (Nasdaq: AMZN) and Google (Nasdaq: GOOGL) for Servers. And who could be the actors in this case? And the two giants own a lot of storage space.

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Road to VR

FEBRUARY 20, 2024

The company emphasizes that its so-called ‘Community Edition’ of Hubs can run on any platform that supports Kubernetes, which includes a majority of cloud services, such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform.

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VRScout

MAY 29, 2019

Oculus’ whirlwind Kickstarter success led many to believe that established entertainment companies such as Sony, Microsoft, or even tech giant Google might look to buy the company, but Facebook’s decisive choice wasn’t something anyone could have predicted. Image Credit: Benjamin Formaker-Olivas.

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AR Insider

OCTOBER 30, 2020

Google’s Justin Quimby says this is okay as long as there are common languages — again like HTML today. ” Google could be the knowledge layer , Facebook the social layer , Microsoft the enterprise productivity layer , and Amazon the commerce layer. could plant seeds for its own AR cloud.

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AR Insider

MAY 4, 2021

That includes Google, Microsoft, Amazon, Snap and others. Starting with Google, it acquired Fitbit to accelerate its lingering WearOS platform by having its own hardware. Speaking of direct consumer touchpoints, Amazon blitzed the wearables market in 2019 as a delivery system for Alexa. Vertically Integrated.

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Road to VR

JUNE 24, 2020

According to an investigation of LinkedIn profiles by Protocol , many former Magic Leap employees have taken up residence at Silicon Valley’s most prominent tech companies, including Apple, Google, Facebook, Microsoft and Amazon. Image courtesy Protocol.

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ARPost

SEPTEMBER 12, 2022

Microsoft, Google, the XRA – and That’s Just One Talk. A talk on day two will discuss “Reframing Identity for Mixed Reality,” and feature Carrie Valladares of Microsoft , Karim Mohammadali of Google , and XR Association Vice President of Public Policy Joan O’Hara. So Much More to See at AWE EU 2022.

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Road to VR

MAY 24, 2022

As first reported by GMW3 , Magic Leap appears to be flushing excess stock of the 2018-era AR headset via the Amazon-owned online retailer Woot. . Amazon US Prime members qualify for free shipping, which ought to arrive to those of you in the lower 48 in early June. Here’s the full spec sheet below: CPU & GPU.

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AR Insider

MAY 21, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. Google has correspondingly benefited from SMBs and multi-location brands that want to position themselves in the direct path of high-intent local searchers.

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ARPost

DECEMBER 10, 2022

For example, Magic Leap has had a partnership with Google Cloud for the past year now. Likewise, AutoDesk offers its XR cloud services through a partnership with Amazon. A similar relationship exists between Azure and Microsoft’s MR hardware. Parents and Partners. Not all XR companies offer their own cloud services.

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AR Insider

NOVEMBER 19, 2020

Google is meanwhile motivated toward wearables to maintain direct touchpoints to consumers. This was the same strategy that drove Google’s investments in the Android OS years ago. Just like with mobile devices, Google can position itself closer to users as a “Trojan horse” for search. Trojan Horse.

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AR Insider

NOVEMBER 14, 2019

Google meanwhile acquired Fitbit to buttress its wearables play. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. Google meanwhile acquired Fitbit to accelerate its lingering WearOS platform with some hardware in the game.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Didn’t work (Image by Microsoft). Sounded good.

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The Ghost Howls

JANUARY 25, 2021

Furthermore, the comparison with Microsoft doesn’t hold well: Microsoft was a software company that just didn’t have high standards, so it made products with many bugs. Amazon acquires Umbra. Amazon acquires Umbra. Amazon has just acquired the Finnish company Umbra. More info (Use Google Translate).

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GizModo VR

JANUARY 20, 2022

With every tech giant from Apple to Microsoft to Amazon rumored to be developing a pair of augmented reality glasses or mixed reality headset, we’ve been wondering whether Google was planning to wade back into consumer headsets.

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GizModo VR

MAY 14, 2021

Google announced Thursday that it’s partnering with SpaceX to link Elon Musk’s ambitious satellite internet service Starlink with Google’s cloud infrastructure. The alliance marks a major win for Google in its competition with other tech giants like Amazon and Microsoft to dominate the fast-growing cloud computing… Read more.

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AR Insider

SEPTEMBER 26, 2019

” For Google, investments in AR are to drive search (visual search, mapping). Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Google will be the knowledge layer , just like its web index serves that purpose on the 2D web.

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AR Insider

FEBRUARY 21, 2020

For Google , it’s all about search, and boosting query volume with more user touchpoints. For Amazon , it’s selling us stuff. And for Microsoft , it’s enterprise productivity. Continuing with the “layer” analogy, Google wants to be the information layer for the spatial web.

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The Ghost Howls

OCTOBER 7, 2024

Or maybe “relaxed” is not the right word to use, considering the little drama on Microsoft’s headsets. Top news of the week (Image by HP) Microsoft officially drops support for its Mixed Reality headsets Microsoft has just released the infamous Windows 11, version 24H2 update. I think this speaks a lot.

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. And the same holds for Google, which is applying similar restrictions.

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AR Insider

MARCH 30, 2021

Google is meanwhile motivated toward wearables to maintain direct touchpoints to users. This was the same strategy that drove Google’s Android OS years ago. Just like with mobile devices, Google can position itself closer to users as a “Trojan horse” for search. Who’s Waging the Wearables Wars? Part V: Apple. Trojan Horse.

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. Venture capital investment in augmented reality and virtual reality hit $4.1

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AR Insider

FEBRUARY 24, 2021

All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Companies like Ikea, Target, and Amazon have already used ARKit, mostly for placing virtual furniture in a room to see if it fits. Google’s approach was significantly lighter and simpler than what’s come since.

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AR Insider

MARCH 16, 2021

Just as Google began indexing the web 20 years ago, the next evolution could be for someone to index the physical world in potentially more valuable ways. In fact, Google is a natural candidate to build this physical-world index. The AR Location Wars, Part I: Google. Yet another analogy is the “Internet of places.”

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Road to VR

OCTOBER 30, 2020

While other companies like Amazon, Google, NVIDIA, and Microsoft are building out their own cloud game streaming services, none of them have both a standalone VR headset and a major VR ecosystem for a complete end-to-end solution.

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Upload VR

JANUARY 19, 2023

Microsoft is reportedly reducing the size of its HoloLens group. Microsoft is far from the only big tech company to make this move – this week Amazon started laying off 18000 people, Meta laid off more than 11000 in November, and Snap laid off 20% of its staff in September.

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GizModo VR

SEPTEMBER 9, 2022

Those words echoed through the air outside Google’s New York City office as workers left for the day on Thursday evening. Outside, they faced a street packed with dozens of Google and Amazon employees opposed to Project Nimbus , a $1.2 billion cloud computing… Read more.

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ARPost

JANUARY 29, 2020

Past attempts have been unsuccessful, such as Google Glass, due to reluctance and concerns over ethical issues such as privacy and security of AR glasses. Fast-forward a few years from the failing Google Glass, and now it turns out the popularity of smart-glasses has increased again, thanks to numerous new developments.

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AR Insider

JANUARY 15, 2021

This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. Facebook (and Google to a lesser degree) has moved in this direction over time. But to give credit where it’s due, Google search and other core products do have a hard-fought quality lead.

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Digital Trends

FEBRUARY 19, 2021

Bitcoin joins publicly traded companies like Apple, Microsoft, Google, and Amazon in breaking the $1 trillion market capitalization barrier.

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AR Insider

OCTOBER 1, 2019

Why Facebook and Amazon have joined the race to bring computing to your face. — Facebook and Amazon each discussed computer glasses at launch events this week. — Amazon’s approach is to get a lightweight product out now, while Facebook is promising advanced technology in a few years. Microsoft (enterprise) 4.

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The Ghost Howls

OCTOBER 19, 2021

When Microsoft won a $22B dollars contract with the US Army to develop a special version of HoloLens that could increase the “lethality” of troops, the news made strides worldwide. Amazon Glow is a video projector for kids. Amazon has just announced Glow, a product to make people interact and play with children remotely.

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Road to VR

NOVEMBER 17, 2017

a Deluxe Audio Strap, Google Tilt Brush , a redemption code for  Fallout 4 VR ($60 value), and a free trial to Viveport Subscription. The company is also putting up to 75% off Vive Studios titles, including games like Virtual Sports, Arcade Saga, Remembering Pearl Harbor, Front Defense, Jams Studio, Amazon Odyssey and True Scale.

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GizModo VR

DECEMBER 1, 2021

Computer processors across Amazon Web Services recently hummed into gear to create 30 simulations of what Earth could look like by the middle of this century. But this effort on Amazon’s servers represents one of the first attempts to do modeling on the cloud and could… Read more. Normally, climate models run on supercomputers.

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AR Insider

JANUARY 29, 2020

Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark). For example, Google is developing visual search as an alternate front-end modality to boost query volume.

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