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Microsoft (Nasdaq: MSFT) for AltspaceVR. Microsoft again, because some time ago they bought AltspaceVR , a VR social platform that was on the verge of bankruptcy. Unity (Nasdaq: U) for 3D Modeling and Animation Tools. Amazon (Nasdaq: AMZN) and Google (Nasdaq: GOOGL) for Servers.
Another leak regarded the release date: an Amazon listing put the availability date of the Quest 3 starting from October, 10th. First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product.
As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. For example, Magic Leap has had a partnership with Google Cloud for the past year now. Likewise, AutoDesk offers its XR cloud services through a partnership with Amazon. CloudXR From NVIDIA. Parents and Partners.
Or maybe “relaxed” is not the right word to use, considering the little drama on Microsoft’s headsets. Top news of the week (Image by HP) Microsoft officially drops support for its Mixed Reality headsets Microsoft has just released the infamous Windows 11, version 24H2 update. I think this speaks a lot.
I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. The result is that many big brands are canceling their presence at CES: Google, Intel, Microsoft, Meta, Lenovo, and many others, have decided not to go , and maybe provide their news virtually.
As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Didn’t work (Image by Microsoft). Sounded good.
An Amazon ad appearing on the streaming platform Peacock shows the Meta Quest 3 and Quest 3S and the caption: “Meta Quest, starting at $299.99”. Regarding the actual release date, we have also a rumor: someone spotted on the Australian Amazon page an entry about the Quest 3S and the availability date being October, 16.
All the 3 major VR runtimes (Oculus, SteamVR, Microsoft) are now compatible with OpenXR , and this means that on the runtime layer on PC, now OpenXR has been fully integrated. This means that if you develop an experience using OpenXR, you can run it on Oculus, SteamVR, and Microsoft runtimes with no modification.
Unity Technologies and Epic Games are in a grudge match for the hearts and minds of game developers. I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based The Unity-based games reached a billion new devices since GDC 2016. Ditto with Google and ditto with Microsoft.”.
He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. Amazon and Tesla could be two outsider of the XR ecosystem instead.
More info (Logitech MX Ink now available) More info (My hands-on with the device) The end of HoloLens 2 Microsoft has officially announced the end-of-life of the Microsoft HoloLens 2: the company is now selling the last stock and will slowly discontinue the headset. Big kudos to the team and good luck for the future!
Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. That’s why even Microsoft took Epic’s stances : Microsoft uses UE4 to develop some products also for Apple devices, and this decision hurts also its business.
From time to time, I like to look at the adoption graph of XR shown by John Riccitiello (the CEO of Unity) in 2017 , where you can see that the real acceleration of immersive technologies should start around 2022-2023. Yes, it’s a lot of time, but these are realistic projections.
The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes. Both Azure Spatial Anchors and Google Cloud Anchors are leveraging existing strengths in mapping towards the AR Cloud. Insane, yet companies are mapping it already.
The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.
Tender Claws and Google ARCore. As extended reality gaming experiences continue to take the world by storm, leading cloud and technology vendors like Google are offering game creators and developers an easy avenue into the ecosystem. Respawn Entertainment and Unity. RoboRaid and Microsoft HoloLens.
There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more. The purpose of the group is of course the one of fighting the duopoly of Apple Maps/Google Maps. First of all, the Web3 VR platform has announced version 3.0
Users can use HMD devices such as Google Cardboard, Oculus Quest, Rift or HTC Vive to experience an imaginary environment. Microsoft Hololens is a key player in the MR market. It has the ability to create a cross platform code where users can create their projects in either JavaScript, Unity, Xamarin, and Cordova.
The New York Times distributes more than 1 million Google Cardboard phone VR viewers to subscribers with the launch of The Displaced , a 360-degree video project focusing on children driven from their homes by war. Eye-tracking startup Eyefluence, which raises $14 million this month, is acquired about a year later by Google.
Built in Unity , the title has added a new single-player AI mode and supports multiplayer matches. The mobile AR version is available for iOS and Android on both Amazon and the HappyGiant website for $24.99 Next gen AR and VR platforms, including but not limited to Microsoft HoloLens and Google Tango are also being explored.
Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. For me this is not a fortunate sentence: this is what Alex Kipman said about the HoloLens, a few weeks before the whole Microsoft Mixed Reality division was disbanded and he was fired from the company.
Image by Microsoft). Microsoft has released more specifications for its upcoming XBOX Series X, and from these data is clearly possible to see that it will be compatible with VR headsets. This reinforces my belief that Microsoft in 2021–2022 will add VR support to it , to fight the PSVR when the market will be riper. Learn more.
In 2022, the Immerse Global Summit featured speakers from some of the world’s best-known brands, including Amazon, Meta, Qualcomm, Microsoft, and Unity, and demonstrations of some of the most exciting metaverse technologies. Unity shared how digital twins were helping its customers unlock new levels of innovation.
There’s no doubt that the announcements made on this conference might be the clearest direction where VR/MR/AR are heading as an industry, as it will happen after Microsoft Windows 10 Mixed Reality launches, as well as seeing the first sales results of next generation Oculus Rift headset. Ted Schilowitz, Futurist, 20th Century Fox.
Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.
Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.
Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I've been a Unity user forever. Alan: And then they ask their tech teams and they're like, "does anybody know Unity?"
It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. They can’t look nerdy like Google Glass did. Yes, they use similar tools, if not the same tool, as AR developers use: like Unity. Yes they think in 3D.
So things like Uber or Google Maps and directions were native to the phone, that were kind of useless on the PC. So that was a problem that, in the past, could only be solved with expensive depth cameras or Google Street View-style cars, or take a thousand photos and wait a day for it all to be processed.
So things like Uber or Google Maps and directions were native to the phone, that were kind of useless on the PC. So that was a problem that, in the past, could only be solved with expensive depth cameras or Google Street View-style cars, or take a thousand photos and wait a day for it all to be processed.
So things like Uber or Google Maps and directions were native to the phone, that were kind of useless on the PC. So that was a problem that, in the past, could only be solved with expensive depth cameras or Google Street View-style cars, or take a thousand photos and wait a day for it all to be processed.
You can build in Unity, it’s the same thing. I think that was one of the biggest challenges over the last few years, was… well, put it this way: Amazon has 1.5 billion products for sale on Amazon. But with all the investment of the Apples, the Microsofts, the Googles, the Facebooks, the Amazon.
You can build in Unity, it’s the same thing. I think that was one of the biggest challenges over the last few years, was… well, put it this way: Amazon has 1.5 billion products for sale on Amazon. But with all the investment of the Apples, the Microsofts, the Googles, the Facebooks, the Amazon.
Image by Google). Google completely opensources Cardboard. With a surprise move, Google has announced with a blog post that it ha opensourced completely Cardboard. Google affirms that Cardboard has been a huge success to introduce people into VR, and more than 15 million headsets have been distributed.
And even the ability to just do an Amazon Go-like transaction is actually a spatial transaction. And I think people like, you know, Timoni West and others at Unity are doing great work around exploring what those spatial digital interactions and user experiences really need to be over time. It can be sent. Gabriel: That’s right.
And even the ability to just do an Amazon Go-like transaction is actually a spatial transaction. And I think people like, you know, Timoni West and others at Unity are doing great work around exploring what those spatial digital interactions and user experiences really need to be over time. It can be sent. Gabriel: That’s right.
And even the ability to just do an Amazon Go-like transaction is actually a spatial transaction. And I think people like, you know, Timoni West and others at Unity are doing great work around exploring what those spatial digital interactions and user experiences really need to be over time. All of the--. It can be sent.
I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard.
I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard.
I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard.
I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard.
That’s why we rejoiced when Apple launched its headset: while Google and Microsoft can discard new technologies pretty easily, Apple is slower at deciding to take a step, but when it makes it, it commits to it. The new CEO has finally made the great decision to remove it. A Creator Platform for next-gen to ‘Socialize.’
Michael: And this is why I’ve been working on starting this dojo, or this VR maker space; because the tools for building — there’s VRTK for Unity… there’s just all these tools. Amazon Sumerian. Unity is always my top one. We’re not tied to Microsoft. Is it marketing? Is it training?
Michael: And this is why I’ve been working on starting this dojo, or this VR maker space; because the tools for building — there’s VRTK for Unity… there’s just all these tools. Amazon Sumerian. Unity is always my top one. We’re not tied to Microsoft. Is it marketing? Is it training?
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