AR Insider

MARCH 30, 2021

Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. Wearables also represent a long-term strategy to future-proof Apple’s multi-device ecosystem approach, consisting of Watch, AirPods, and (soon) smart glasses. Who’s Waging the Wearables Wars? Part V: Apple.

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Wearables AR Strategy Apple 366

AR Insider

MAY 4, 2021

They ’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. That includes Google, Microsoft, Amazon, Snap and others. Starting with Google, it acquired Fitbit to accelerate its lingering WearOS platform by having its own hardware.

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Road to VR

OCTOBER 30, 2020

Responding to a question during Facebook’s most recent quarterly earnings call this week, CEO Mark Zuckerberg addressed the intersection of Facebook’s cloud gaming and VR initiatives: “Over the longer term, I think the VR piece will obviously come into [our gaming strategy] as well.

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AR Insider

NOVEMBER 25, 2020

There continues to be competition for consumer mindshare from search, social, Amazon, or a brand’s own apps and properties. MM : The future of work will be dictated by Microsoft, while Google silently upends higher education, and IoT steps in to help us navigate these physical, communal spaces. How do you see this playing out?

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AR Insider

NOVEMBER 26, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. Visual search will follow, led by Google , Pinterest and Amazon. Google is highly motivated to visual search in order to “future proof” it’s core business. It includes some of its data and takeaways.

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The Ghost Howls

FEBRUARY 5, 2025

We had all the indications that this Q4 would have been good again, like the fact that the Meta Quest companion phone app was the first on the iOS store, that 1 Million people had played Batman Arkham Shadow, or that the Quest was the most sold console of 2024 on Amazon. The fact is: we didnt consider Ray-Ban Meta into the equation.

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AR Insider

FEBRUARY 18, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. Similar to Amazon Web Services’ (AWS) inception, Niantic built its engine primarily to power its own product. AWS and [Google Cloud] weren’t built as compute platforms for everybody,” said Niantic CTO Phil Keslin at AWE. “AWS

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AR Insider

FEBRUARY 27, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon last week, it’s time to zero in on Microsoft. Next up: Google. Skin in the Game.

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Wearables Microsoft AR Amazon 255

Upload VR

MARCH 1, 2024

Google reportedly asked Meta to partner and "contribute to" its upcoming XR platform, but Meta said no. The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. We would love to partner with them.

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Google Hardware Strategy Samsung 144

AR Insider

APRIL 8, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Head Start. Next up: Apple.

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Wearables Exercises Hardware AR 365

AR Insider

NOVEMBER 14, 2019

Google meanwhile acquired Fitbit to buttress its wearables play. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. Google meanwhile acquired Fitbit to accelerate its lingering WearOS platform with some hardware in the game.

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AR Insider

FEBRUARY 21, 2020

For Google , it’s all about search, and boosting query volume with more user touchpoints. For Amazon , it’s selling us stuff. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. Amazon meanwhile wants to be the commerce layer.

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AR Amazon Apple Wearables 204

The Ghost Howls

OCTOBER 7, 2024

More info Google and Samsung are working on smartglasses According to The Information, Google and Samsung are not only working together on a mixed reality headset but also on a pair of smartglasses (a la Ray-Ban Meta) powered by Gemini AI. I cross my fingers, but I don’t have high hopes. A Creator Platform for next-gen to ‘Socialize.’

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Tech Trends VR

MAY 8, 2018

Its intelligent cloud and intelligent edge strategy is a much more compelling proposition for developers which will continue to define its corporate strategy for the next several years.”. It’s all about putting people – rather than devices – at the centre Click To Tweet. Kinect gets a Second Life.

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AR Insider

OCTOBER 1, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

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Wearables Machine Learning AR Apple 272

AR Insider

AUGUST 14, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

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Wearables AR Augmented Reality Strategy 255

ARPost

MAY 3, 2021

If you want to emulate the likes of Google, Amazon, and Facebook, or more correctly, avoid being kicked out of business by them, it is imperative you at least consider the use cases of AR that fit into and can improve your business model. How do these impact our customers, our products, and our competition?

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AR Insider

JULY 24, 2020

But what about the ability for Walmart and Amazon to capture and distribute 3D models for millions of SKUs? Per the above amortization point — and points made last week by M7’s Maher — investing in an AR strategy is a long-game. The next few years will be about scaling up to Amazon-sized product libraries.

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Retail AR Amazon Education 293

The Ghost Howls

MAY 2, 2024

And Quest 2 is much cheaper (especially now that has been put at $199): during the last holidays, it outperformed the Quest 3 by a factor 3:1 on Amazon US. Quest 3S launch date and strategy When will the Quest 3S be launched? There are between 20 and 30 million of Quest 2 out there, while only 1M of Quest 3.

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The Ghost Howls

DECEMBER 12, 2023

The first good sign was when in Helsinki I saw that Finland has now a long-term metaverse strategy , which means that it is going to pour money into its XR ecosystem for the next 10 years at least. Its interest is especially in the industrial, healthcare, and remote gatherings fields. Not bad for a dead technology.

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AR Insider

MAY 6, 2020

8th Wall recently partnered with Amazon Sumerian on a WebAR ad experience where, with just a click of a banner ad, an AR experience placed a 3D Spiderman into your space for you to interact with directly in your mobile browser. Just imagine a world where Siri, Alexa and Google Assistant have bodies. The Evolution of Brand Activations.

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XR Today - Mixed Reality tag

NOVEMBER 29, 2024

This strategy places the company in a solid position to promote the adoption of XR devices among clients already reliant on Samsung’s workplace solutions. Samsung is thrilled to collaborate with Qualcomm Technologies and Google in revolutionizing the mobile industry once more.

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Samsung Technology Groups Amazon 92

The Ghost Howls

DECEMBER 27, 2021

The result is that many big brands are canceling their presence at CES: Google, Intel, Microsoft, Meta, Lenovo, and many others, have decided not to go , and maybe provide their news virtually. a $100 Amazon Card). But it said that it needs at least 6 years to make it become reality. If you want to join it, click the link below.

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Unity Oculus Virtual Reality Gaming 512

The Ghost Howls

SEPTEMBER 9, 2024

More info (Leaked pictures of Quest 3s shell) More info (Quest 3s passed FCC certification) Samsung MR headset is close, but the endgame may be AR glasses It’s not a secret that Samsung is working with Google and Qualcomm on a new mixed reality headset that could rival Apple Vision Pro and that should be released this year.

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The Ghost Howls

OCTOBER 4, 2022

The device is available on Amazon for $379. More info (Tim Cook talks about AR / 1) More info (Tim Cook talks about AR / 2) More info (Apple and its strategies to make AirPods succeed). I discovered there is a website that records all the projects killed by Google. Nreal Air is now on sale in the US. Some news on the metaverse.

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China Apple Ukraine Video 524

Upload VR

JANUARY 29, 2024

Any phone maker can integrate the open-source core of Android for free and without permission, and can integrate Google's services and the Google Play Store by agreeing to certain compatibility criteria and preinstalling Google's suite of apps. Further, Google itself is seemingly preparing to be the Android of XR with.

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AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments. But our standards of precision are higher, and you deserve better.

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Head Mounted Display Exercises AR Trends 259

AR Insider

APRIL 22, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple.

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Wearables Apple AR Trends 262

Road to VR

JANUARY 3, 2024

If you recall, Zuckerberg specifically got Meta into XR because he wanted to free his company from the grip of Apple and Google (the prevailing gatekeepers of the smartphone era). But not more than two and a half years later the company is reportedly laying off hundreds of its staff as it pivots its strategy.

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Apple Sony HTC Hardware 354

Upload VR

SEPTEMBER 27, 2024

New Amazon Prime Video App With Downloads Amazon launched an all-new Prime Video Quest app that supports passthrough and downloads. New Amazon Prime Video Quest App Supports Downloads Amazon just launched an all-new Prime Video Quest app that supports downloads for offline viewing.

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Strategy Amazon Software Video 129

ARPost

JUNE 6, 2019

However, the newly-released Moverio application is only compatible with Moverio smartglasses, which are available through Amazon and Best Buy. Products like Google Glass and Microsoft HoloLens are too heavy, and their batteries do not last long enough. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. “We

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Augmented Reality AR Europe Strategy 155

The Ghost Howls

JULY 31, 2023

It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. The purpose of the group is of course the one of fighting the duopoly of Apple Maps/Google Maps. It is also going to launch its headset, soon. More info (Somnium Space 3.0

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ARVR

APRIL 5, 2021

Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. Wearables also represent a long-term strategy to future-proof Apple’s multi-device ecosystem approach, consisting of Watch, AirPods, and (soon) smart glasses. Amazon is motivated for similar reasons?—?a

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Wearables AR Strategy Apple 130

Bernard Marr

FEBRUARY 13, 2023

Likewise, Google's parent company Alphabet announced plans to reduce its global headcount by 12,000 – a cut of around six percent. It’s widely thought that Google is working on its own AI-powered answer to ChatGPT that will be announced soon.

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Microsoft Amazon Google Data 52

AR Insider

JUNE 23, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple.

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Wearables Apple AR Trends 255

ARVR

JULY 1, 2020

Currently, when you’re walking around the United States accessing the web, your digital self is likely heading physically to one of four major data centers operated by Amazon Web Services in either California, Oregon, Ohio, or Virginia. Just as with the social web and AI, article headlines will start to ask, “What’s your AR strategy?”

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The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked.

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