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How Can Businesses Prepare for Enterprise VR?

XR Today - Virtual Reality

Even governments are turning to immersive platforms to showcase tourism, security, and travel opportunities. Affected companies include Meta Platforms, Amazon, and the global cryptocurrency community. Many businesses are realising the value and potential of integrating virtual solutions. percent YoY for 2023. Optimism in XR.

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The XR Week Peek (2020.08.24): Facebook login gets imposed on Quest and the community riots, and much more!

The Ghost Howls

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. While the community protests against Facebook in the West, it seems that in China the government is working for a real name policy in gaming.

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My predictions for virtual reality in 2021

The Ghost Howls

From time to time, I like to look at the adoption graph of XR shown by John Riccitiello (the CEO of Unity) in 2017 , where you can see that the real acceleration of immersive technologies should start around 2022-2023. I wonder if this is what is going to happen… let’s all keep an eye on what the Government will announce soon.

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Big XR News from Apple, HTC VIVE, Taqtile, and Amazon

XR Today - Augmented Reality tag

The device also hints at Metaverse support with Unity-native applications like Rec Room porting to the device. Additionally, Amazon Web Services (AWS) and Amazon.com are assisting Hexa in optimising its platform for spatial computing and imaging, respectively. Time will tell, as always, as the emerging market swings so quickly.

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Miami to Host Immerse Global Summit 2022

XR Today - Mixed Reality tag

Firms such as Amazon, AT&T, Meta Platforms, Magic Leap, Qualcomm, Sony Interactive Entertainment, Unity Technologies, Lenovo, General Motors (GM), and others will take the XR centre stage to discuss how metaverse technologies reshaping enterprises and their operations. Immerse Global Summit (@ImmerseSummit) October 13, 2022.

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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games.

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What are the Internet of Behaviour (IoB) implications for XR Analytics?

XR Today - Mixed Reality tag

IoB connects AR and VR devices to cloud services like Amazon Web Services (AWS). Our Unity plug-in is now live so users can easily add IoB to projects. Over time, predictive analytics on human behaviour in XR will drastically improve user experiences and business performance metrics. How Does the Internet of Behaviour Work?