The Ghost Howls

NOVEMBER 7, 2022

The collaboration between Microsoft and Samsung is now over. Some months ago, some important magazines leaked that Microsoft might have abandoned the HoloLens project. According to a new leak, Microsoft scrapped the plans for a HoloLens 3, and also the collaboration with Samsung has been brought to an end. Other relevant news.

Machine Learning 539

Machine Learning Sony Augmented Reality Microsoft 539

Road to VR

FEBRUARY 17, 2023

The company has since refuted this claim with Reuters , stating instead it will be making adjustments to some business teams as development plans for XR hardware had changed. This follows a widening trend of layoffs which have affected nearly every big name in tech, including Google, Meta, Amazon, and Microsoft.

Malaysia 364

Malaysia Europe Singapore China 364

AR Insider

MAY 4, 2021

That includes Google, Microsoft, Amazon, Snap and others. Starting with Google, it acquired Fitbit to accelerate its lingering WearOS platform by having its own hardware. Speaking of direct consumer touchpoints, Amazon blitzed the wearables market in 2019 as a delivery system for Alexa. Its motivation?

Wearables 345

Wearables AR Microsoft Apple 345

Road to VR

APRIL 23, 2020

Arguably the best consumer-focused headset out there, Valve Index , does cost $1,000 for new customers who don’t already have any VR hardware. The most popular headset used on Steam right now is the Oculus Rift S [Amazon] which costs $400 brand new. SEE ALSO Cas & Chary Present: Why Working Out in VR is Game-changing.

Amazon 362

Amazon Hardware Oculus Sony 362

ARPost

DECEMBER 10, 2022

XR hardware is on the move. So, more and more XR providers are providing cloud services in addition to their hardware and platform offerings. For Varjo clients, a lot of the management and IT solutions that make up cloud services for other developers are handled through software subscriptions bundled with almost all Varjo hardware.

Magic Leap 381

Magic Leap Software Hardware Amazon 381

VRScout

MARCH 16, 2019

In October of last year, a report by Techcrunch claimed that Facebook’s Oculus would be abandoning its plans of a proper Oculus Rift 2 in favor of minor hardware updates to the existing Rift headset. Reports indicate Oculus’ next headset will make its debut later this month. Dubbed the ‘Rift S’, the 1.5 Oculus Quest / Image Credit: Oculus.

San Francisco 379

San Francisco Oculus Conference California 379

ARPost

SEPTEMBER 29, 2022

In the first part , I dealt with investing possibilities in hardware that will take us to the metaverse. Microsoft (Nasdaq: MSFT) for AltspaceVR. Microsoft again, because some time ago they bought AltspaceVR , a VR social platform that was on the verge of bankruptcy. Amazon (Nasdaq: AMZN) and Google (Nasdaq: GOOGL) for Servers.

Software 404

Software Retail Augmented Reality Microsoft 404

The Ghost Howls

FEBRUARY 18, 2025

It is its Reality Labs division, the same one working on XR headsets, that is developing the hardware and the software for these AI-powered robots that can handle everyday household tasks. Microsoft will still provide the Azure cloud, but all the hardware and software should be provided by Luckeys startup. This is impressive.

Hand tracking 283

Hand tracking Apple Video Training 283

ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. Venture capital investment in augmented reality and virtual reality hit $4.1 As of November 2020, they’re hiring for both New York and San Francisco positions.

Augmented Reality 368

Augmented Reality Machine Learning New York Los Angeles 368

VRScout

MAY 29, 2019

When Facebook acquired Oculus in 2014, many were curious as to why a social media company, whose track record with hardware included a phone that failed just a year prior to the Oculus purchase, would be interested in buying the plucky VR startup for over $2 billion dollars. Image Credit: Benjamin Formaker-Olivas.

Oculus 406

Oculus Sony Amazon Microsoft 406

Road to VR

MAY 24, 2022

As first reported by GMW3 , Magic Leap appears to be flushing excess stock of the 2018-era AR headset via the Amazon-owned online retailer Woot. . Amazon US Prime members qualify for free shipping, which ought to arrive to those of you in the lower 48 in early June.

Magic Leap 364

Magic Leap AR Denver Haptic 364

Road to VR

JULY 2, 2018

The monthly Steam hardware survey is out again, and while June hasn’t revealed any major upsets in the balances of usership between HTC Vive and Oculus Rift, the survey shows that Windows “Mixed Reality” VR headsets are making slow, but steady headway on the platform. Windows also hosts WMR-only games on the Microsoft Store.

Survey 269

Survey Samsung Hardware HTC 269

AR Insider

MARCH 11, 2020

After examining Amazon and Microsoft , it’s time to zero in on Google. ’ Google’s motivations for wearables are similar to Apple, Amazon and Microsoft: to protect and future-proof its core business. But unlike the above software-based initiatives, we’re talking hardware. Highly Motivated.

Wearables 326

Wearables Google AR Amazon 326

XR Today - Virtual Reality

NOVEMBER 16, 2022

Because the hardware does not use an internal CPU or storage, users must tether the device to a smartphone, tablet, or desktop to operate the Smart Vision Glass product. The device’s hardware specifications include a Micro-OLED display, binocular 1080P resolution, and German Rheinland blue-light certification.

Hardware 245

Hardware Eye Tracking Amazon Microsoft 245

AR Insider

NOVEMBER 14, 2019

Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. Google meanwhile acquired Fitbit to accelerate its lingering WearOS platform with some hardware in the game. The situation is similar with Microsoft. Follow the Money .

Wearables 236

Wearables Trends Amazon Hardware 236

XR Today - Virtual Reality

DECEMBER 2, 2022

Affected companies include Meta Platforms, Amazon, and the global cryptocurrency community. Multinational XR firms like Lenovo, ByteDance’s Pico Interactive, HTC VIVE, Varjo, and Microsoft are leading the charge for immersive transformations. According to IDC data, VR headset shipments are expected to increase 42.88

Tourism 327

Tourism Immersion Microsoft Architecture 327

AR Insider

APRIL 8, 2020

After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. In Bose’s case, that’s a leading position in high-end audio hardware. Hardware Blitz. Bose also knows that hardware penetration is the first step to audio AR, and it’s blitzing the market from a few angles.

Wearables 351

Wearables Exercises Hardware AR 351

AR Insider

SEPTEMBER 26, 2019

For Apple, AR’s job is to sell more hardware. Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Microsoft wants to double down on a longstanding position in enterprise productivity, and Facebook wants AR (and VR primarily) to boost social engagement and ad revenue.

Exercises 266

Exercises Magic Leap AR Data 266

VRScout

SEPTEMBER 8, 2018

Constantly seeking the rush of engaging with new material, consumers aren’t gripped by their hardware – phones, TVs, or laptops – but are drawn in by unique, well-crafted content. . Now, the hardware cycle is drawing to a close. Making hardware is incredibly hard, expensive, and time consuming,” continues Fink.

AR 273

AR Magic Leap Conference North America 273

XR Today - Mixed Reality tag

JANUARY 19, 2023

Microsoft has reportedly planned to reduce the number of employees working on its US Army mixed reality (MR) headset. Bloomberg reported the Redmond, Washington-based tech giant will slash 10,000 jobs and several hardware projects. ” This will include the IVAS system, the sources said, speaking on anonymity.

Microsoft 131

Microsoft Washington Hardware Government 131

The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. We all know that this thought has not aged well, and that Microsoft has failed completely entering the phone market, with billions of loss because of that. They control all their ecosystem : software, hardware, chips.

Apple 545

Apple Oculus China Magic Leap 545

The Ghost Howls

OCTOBER 2, 2023

The headset didn’t come with many surprises and these have been the specifications : Resolution (per-eye) : 2064 x 2208 Display Type : LCD Refresh Rate: 120Hz Lens type: Pancake Processor : Snapdragon XR2 Gen2 RAM : 8GB Battery Life : 2–3 hours Field of View : 110° horizontal, 96° vertical IPD Adjust : hardware-based.

Las Vegas 431

Las Vegas Amazon Controllers Gaming 431

AR Insider

MARCH 30, 2021

Amazon is motivated for similar reasons — a direct consumer touchpoint as a Trojan horse for its core business, which of course is eCommerce. Going down the list, Microsoft is motivated to drive and future proof its core product: enterprise productivity. But wearables have been resilient , as noted.

Wearables 363

Wearables AR Strategy Apple 363

Upload VR

JANUARY 19, 2023

Microsoft is reportedly reducing the size of its HoloLens group. Microsoft is far from the only big tech company to make this move – this week Amazon started laying off 18000 people, Meta laid off more than 11000 in November, and Snap laid off 20% of its staff in September.

Groups 109

Groups Microsoft Samsung Amazon 109

The Ghost Howls

OCTOBER 7, 2024

Or maybe “relaxed” is not the right word to use, considering the little drama on Microsoft’s headsets. Top news of the week (Image by HP) Microsoft officially drops support for its Mixed Reality headsets Microsoft has just released the infamous Windows 11, version 24H2 update. I think this speaks a lot.

Microsoft 411

Microsoft Samsung Apple Unity 411

The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Well, now he has amazing hardware, a very good operating system, a profitable store, some of the best XR games, full control of the user accounts.

Unreal 504

Unreal Apple Government Oculus 504

The Ghost Howls

FEBRUARY 7, 2022

A report from Insider states that Microsoft may have canceled its plans for HoloLens 3. There is instead a rumored partnership with Samsung , where Samsung would actually build a new XR device and Microsoft offer the platform on top of which the headset may run. Some updates on Meta products. Learn more. Les Mills BodyCombat.

Virtual Reality 403

Virtual Reality Microsoft Data Machine Learning 403

The Ghost Howls

JANUARY 22, 2021

Didn’t work (Image by Microsoft). Of course, Microsoft and Amazon are observing the situation: in my opinion, Microsoft will wait a bit , considering its focus on AR enterprise with HoloLens, while Amazon could improve its already existing offering of glasses connected with Alexa. Sounded good.

Augmented Reality 541

Augmented Reality Magic Leap AR Apple 541

AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Amazon , it’s selling us stuff. And for Microsoft , it’s enterprise productivity. Amazon meanwhile wants to be the commerce layer. Last but definitely not least is Microsoft. And it’s off to a good start.

AR 203

AR Amazon Apple Wearables 203

The Ghost Howls

JUNE 13, 2022

Some weeks ago, I teased you that Meta was going to change its plans about hardware, because the recent drop in revenues forced it to be a bit more cautious with its spending for “the metaverse”. More info (Report on new directions for hardware at Meta) More info (Meta smartwatch canceled) More info (Portal will be aimed at B2B).

AR 385

AR Apple Microsoft Ukraine 385

ARPost

JANUARY 29, 2020

The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware. Creating visually appealing glasses integrated with hardware is quite a challenge.

AR 414

AR Augmented Reality Trends Healthcare 414

The Ghost Howls

SEPTEMBER 23, 2024

An Amazon ad appearing on the streaming platform Peacock shows the Meta Quest 3 and Quest 3S and the caption: “Meta Quest, starting at $299.99”. Regarding the actual release date, we have also a rumor: someone spotted on the Australian Amazon page an entry about the Quest 3S and the availability date being October, 16.

Unity 360

Unity Kenya Samsung AR 360

Road to VR

OCTOBER 30, 2020

Cloud-based gaming has been seen by the industry at large as a way to make games more widely accessible by making them playable on less powerful hardware. These are games which are rendered in the cloud and then streamed to your computer. Facebook is also betting that one day they’ll be able to do the same for VR.

Oculus 363

Oculus Latency Gaming Strategy 363

XR Today - Virtual Reality

MAY 29, 2023

Virtual reality combines hardware and software to immerse users in digital environments for numerous use cases, including learning, entertainment, therapy, and others. This also applies to companies like IKEA and Amazon, where customers can superimpose virtual furniture, electronics, and clothing stocks in physical locations.

Virtual Reality 261

Virtual Reality Tourism Magic Leap Retail 261

AR Insider

FEBRUARY 24, 2021

All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Companies like Ikea, Target, and Amazon have already used ARKit, mostly for placing virtual furniture in a room to see if it fits. Apple is also adding hardware to its iPhones that hint at a headset-based future.

Augmented Reality 198

Augmented Reality Amazon Apple Virtual Reality 198

XR Today - Mixed Reality tag

NOVEMBER 17, 2023

However, with 2024 shaping up to be a monumental year for XR, with Microsoft, NVIDIA, Amazon, and Apple all putting major stakes and investments into the space, what companies do today could greatly influence the future of work. The firm is rolling out the features starting in early December this year for free.

Microsoft 91

Microsoft Amazon United Kingdom Immersion 91

The Ghost Howls

DECEMBER 27, 2021

It is also the time when all magazines create a list of “best of” the year and give awards to the best content and hardware … about which there is always someone that doesn’t agree. Somnium Space gives detail on its new hardware. It’s the end of the year, and it’s time to look back at what has happened in 2021. I like this approach.

Unity 516

Unity Oculus Virtual Reality Gaming 516