ARPost

DECEMBER 10, 2022

XR hardware is on the move. So, more and more XR providers are providing cloud services in addition to their hardware and platform offerings. For Varjo clients, a lot of the management and IT solutions that make up cloud services for other developers are handled through software subscriptions bundled with almost all Varjo hardware.

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Magic Leap Software Hardware Amazon 381

VRScout

MARCH 16, 2019

In October of last year, a report by Techcrunch claimed that Facebook’s Oculus would be abandoning its plans of a proper Oculus Rift 2 in favor of minor hardware updates to the existing Rift headset. Reports indicate Oculus’ next headset will make its debut later this month. Dubbed the ‘Rift S’, the 1.5 Oculus Quest / Image Credit: Oculus.

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San Francisco Oculus Conference California 379

The Ghost Howls

FEBRUARY 18, 2025

It is its Reality Labs division, the same one working on XR headsets, that is developing the hardware and the software for these AI-powered robots that can handle everyday household tasks. Microsoft will still provide the Azure cloud, but all the hardware and software should be provided by Luckeys startup. This is impressive.

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Hand tracking Apple Video Training 294

ARPost

SEPTEMBER 29, 2022

In the first part , I dealt with investing possibilities in hardware that will take us to the metaverse. Microsoft (Nasdaq: MSFT) for AltspaceVR. Microsoft again, because some time ago they bought AltspaceVR , a VR social platform that was on the verge of bankruptcy. Amazon (Nasdaq: AMZN) and Google (Nasdaq: GOOGL) for Servers.

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Software Retail Augmented Reality Microsoft 404

ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. Venture capital investment in augmented reality and virtual reality hit $4.1 As of November 2020, they’re hiring for both New York and San Francisco positions.

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Augmented Reality Machine Learning New York Los Angeles 368

VRScout

MAY 29, 2019

When Facebook acquired Oculus in 2014, many were curious as to why a social media company, whose track record with hardware included a phone that failed just a year prior to the Oculus purchase, would be interested in buying the plucky VR startup for over $2 billion dollars. Image Credit: Benjamin Formaker-Olivas.

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Oculus Sony Amazon Microsoft 406

Road to VR

MAY 24, 2022

As first reported by GMW3 , Magic Leap appears to be flushing excess stock of the 2018-era AR headset via the Amazon-owned online retailer Woot. . Amazon US Prime members qualify for free shipping, which ought to arrive to those of you in the lower 48 in early June.

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Magic Leap AR Denver Haptic 364

AR Insider

MARCH 11, 2020

After examining Amazon and Microsoft , it’s time to zero in on Google. ’ Google’s motivations for wearables are similar to Apple, Amazon and Microsoft: to protect and future-proof its core business. But unlike the above software-based initiatives, we’re talking hardware. Highly Motivated.

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Wearables Google AR Amazon 329

Road to VR

JULY 2, 2018

The monthly Steam hardware survey is out again, and while June hasn’t revealed any major upsets in the balances of usership between HTC Vive and Oculus Rift, the survey shows that Windows “Mixed Reality” VR headsets are making slow, but steady headway on the platform. Windows also hosts WMR-only games on the Microsoft Store.

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Survey Samsung Hardware HTC 260

XR Today - Virtual Reality

NOVEMBER 16, 2022

Because the hardware does not use an internal CPU or storage, users must tether the device to a smartphone, tablet, or desktop to operate the Smart Vision Glass product. The device’s hardware specifications include a Micro-OLED display, binocular 1080P resolution, and German Rheinland blue-light certification.

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Hardware Eye Tracking Amazon Microsoft 245

AR Insider

NOVEMBER 14, 2019

Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. Google meanwhile acquired Fitbit to accelerate its lingering WearOS platform with some hardware in the game. The situation is similar with Microsoft. Follow the Money .

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Wearables Trends Amazon Hardware 239

XR Today - Virtual Reality

DECEMBER 2, 2022

Affected companies include Meta Platforms, Amazon, and the global cryptocurrency community. Multinational XR firms like Lenovo, ByteDance’s Pico Interactive, HTC VIVE, Varjo, and Microsoft are leading the charge for immersive transformations. According to IDC data, VR headset shipments are expected to increase 42.88

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Tourism Immersion Microsoft Architecture 327

AR Insider

APRIL 8, 2020

After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. In Bose’s case, that’s a leading position in high-end audio hardware. Hardware Blitz. Bose also knows that hardware penetration is the first step to audio AR, and it’s blitzing the market from a few angles.

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Wearables Exercises Hardware AR 351

AR Insider

SEPTEMBER 26, 2019

For Apple, AR’s job is to sell more hardware. Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Microsoft wants to double down on a longstanding position in enterprise productivity, and Facebook wants AR (and VR primarily) to boost social engagement and ad revenue.

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Exercises Magic Leap AR Data 267

VRScout

SEPTEMBER 8, 2018

Constantly seeking the rush of engaging with new material, consumers aren’t gripped by their hardware – phones, TVs, or laptops – but are drawn in by unique, well-crafted content. . Now, the hardware cycle is drawing to a close. Making hardware is incredibly hard, expensive, and time consuming,” continues Fink.

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AR Magic Leap Conference North America 273

XR Today - Mixed Reality tag

JANUARY 19, 2023

Microsoft has reportedly planned to reduce the number of employees working on its US Army mixed reality (MR) headset. Bloomberg reported the Redmond, Washington-based tech giant will slash 10,000 jobs and several hardware projects. ” This will include the IVAS system, the sources said, speaking on anonymity.

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Microsoft Washington Hardware Government 131

The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. We all know that this thought has not aged well, and that Microsoft has failed completely entering the phone market, with billions of loss because of that. They control all their ecosystem : software, hardware, chips.

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Apple Oculus China Magic Leap 545

The Ghost Howls

OCTOBER 2, 2023

The headset didn’t come with many surprises and these have been the specifications : Resolution (per-eye) : 2064 x 2208 Display Type : LCD Refresh Rate: 120Hz Lens type: Pancake Processor : Snapdragon XR2 Gen2 RAM : 8GB Battery Life : 2–3 hours Field of View : 110° horizontal, 96° vertical IPD Adjust : hardware-based.

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Las Vegas Amazon Controllers Gaming 434

The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Well, now he has amazing hardware, a very good operating system, a profitable store, some of the best XR games, full control of the user accounts.

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Unreal Apple Government Oculus 518

Upload VR

JANUARY 19, 2023

Microsoft is reportedly reducing the size of its HoloLens group. Microsoft is far from the only big tech company to make this move – this week Amazon started laying off 18000 people, Meta laid off more than 11000 in November, and Snap laid off 20% of its staff in September.

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Groups Microsoft Samsung Amazon 110

AR Insider

MARCH 30, 2021

Amazon is motivated for similar reasons — a direct consumer touchpoint as a Trojan horse for its core business, which of course is eCommerce. Going down the list, Microsoft is motivated to drive and future proof its core product: enterprise productivity. But wearables have been resilient , as noted.

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Wearables AR Strategy Apple 362

The Ghost Howls

FEBRUARY 7, 2022

A report from Insider states that Microsoft may have canceled its plans for HoloLens 3. There is instead a rumored partnership with Samsung , where Samsung would actually build a new XR device and Microsoft offer the platform on top of which the headset may run. Some updates on Meta products. Learn more. Les Mills BodyCombat.

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Virtual Reality Microsoft Data Machine Learning 404

The Ghost Howls

JANUARY 22, 2021

Didn’t work (Image by Microsoft). Of course, Microsoft and Amazon are observing the situation: in my opinion, Microsoft will wait a bit , considering its focus on AR enterprise with HoloLens, while Amazon could improve its already existing offering of glasses connected with Alexa. Sounded good.

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Augmented Reality Magic Leap AR Apple 544

AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Amazon , it’s selling us stuff. And for Microsoft , it’s enterprise productivity. Amazon meanwhile wants to be the commerce layer. Last but definitely not least is Microsoft. And it’s off to a good start.

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AR Amazon Apple Wearables 204

ARPost

JANUARY 29, 2020

The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware. Creating visually appealing glasses integrated with hardware is quite a challenge.

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AR Augmented Reality Trends Healthcare 414

Road to VR

OCTOBER 30, 2020

Cloud-based gaming has been seen by the industry at large as a way to make games more widely accessible by making them playable on less powerful hardware. These are games which are rendered in the cloud and then streamed to your computer. Facebook is also betting that one day they’ll be able to do the same for VR.

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Oculus Latency Gaming Strategy 363

XR Today - Virtual Reality

MAY 29, 2023

Virtual reality combines hardware and software to immerse users in digital environments for numerous use cases, including learning, entertainment, therapy, and others. This also applies to companies like IKEA and Amazon, where customers can superimpose virtual furniture, electronics, and clothing stocks in physical locations.

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Virtual Reality Tourism Magic Leap Retail 261

AR Insider

FEBRUARY 24, 2021

All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Companies like Ikea, Target, and Amazon have already used ARKit, mostly for placing virtual furniture in a room to see if it fits. Apple is also adding hardware to its iPhones that hint at a headset-based future.

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Augmented Reality Amazon Apple Virtual Reality 198

XR Today - Mixed Reality tag

NOVEMBER 17, 2023

However, with 2024 shaping up to be a monumental year for XR, with Microsoft, NVIDIA, Amazon, and Apple all putting major stakes and investments into the space, what companies do today could greatly influence the future of work. The firm is rolling out the features starting in early December this year for free.

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Microsoft Amazon United Kingdom Immersion 91

VRScout

NOVEMBER 21, 2017

Microsoft ‘Mixed Reality’ Headset Discounts. Microsoft’s Windows “Mixed Reality” headsets are now on sale for up to $100, bringing the cheapest among them to just $300. Only available in Microsoft retail and online stores in the US and Canada, the sale goes on until 11:59 PM PST on November 27, 2017. Shop on Amazon.

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North America Retail Samsung Amazon 236

AR Insider

JANUARY 17, 2020

But it also includes Disney, Google Earth, Microsoft, Amazon and Apple. He first got the attention of Microsoft when blogging about the detriments of 3D immersive universes like Second Life. Secretly working on something similar, Microsoft brought him in to help. “Especially for AR, the headsets have to be light.

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AR Microsoft Video Apple 255

XR Today - Virtual Reality

SEPTEMBER 26, 2023

So, a business must ensure that deploying immersive hardware or software is worth both financial and learning investments. A business must ask if XR is for them. While AR/VR/MR solutions may continue to grow across enterprise clients, XR is still an emerging technology.

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How To Training Tools AR 273

AR Insider

JANUARY 29, 2020

Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark). Some of it depends on business models, with companies like Apple faced with inherent challenges of hardware.

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AR Amazon Microsoft Data 195

AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments. But our standards of precision are higher, and you deserve better.

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Head Mounted Display Exercises AR Trends 257

The Ghost Howls

JANUARY 23, 2020

A worker wearing HoloLens 2 (Image by Microsoft). So, I envision the main companies in the field, like Microsoft and Magic Leap, to put their efforts into improving their platform to offer better services to their enterprise customers. These will come both by hardware providers and external companies (e.g.

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Augmented Reality Magic Leap AR Microsoft 428

Road to VR

JANUARY 16, 2020

Microsoft Technology Licensing LLC. Amazon Technologies Inc. A number of the company’s hardware and software-related job listings last year made a prescient mention of Facebook-built AR headset. Samsung Electronics Co Ltd. Intel Corp. LG Electronics Inc. Ford Global Technologies LLC. Huawei Technologies Co Ltd.

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Head Mounted Display Strategy AR Machine Learning 231

The Ghost Howls

JANUARY 17, 2022

The news of the week is that Meta is poaching talents from all the other companies : in particular, it has been able to “steal” 100 employees from the HoloLens team in Microsoft. Meta is well-known for having performed some key acquisitions related to hardware, but also to software (e.g. The most bullish of them is, of course, Meta.

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Survey Apple Sony AR 543