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Facebook Surges in U.S. Patent Rankings Due to Mounting AR Strategy

Road to VR

Microsoft Technology Licensing LLC. Amazon Technologies Inc. Of the many granted, here’s a few of the most interesting AR/VR patents we’ve found: Beamsplitter assembly for eye tracking in head-mounted displays. Depth mapping with a head mounted display using stereo cameras and structured light.

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Augmented Reality and Hearables: Where the Two Technologies Meet

ARPost

Generally, there are two types of AR solutions — marker-based augmented reality and markerless (sensor-based) augmented reality — that help developers merge content into the camera feed of a smartphone or head-mounted display. For example, in 2019, Amazon extended Alexa features to pair with headphones and earbuds.

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The XR Week Peek (2025.02.18): Ray-Ban Meta sold 2M devices, Meta may be working on humanoid robots, and more!

The Ghost Howls

Looking at the chart of the sales on Amazon US, it is possible to see that the headset had five times the peak sales volume during the 2024 holiday season as it did in 2023. Microsoft will still provide the Azure cloud, but all the hardware and software should be provided by Luckeys startup. This is impressive.

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How Much is Facebook Investing in Spatial Computing?

AR Insider

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments. But our standards of precision are higher, and you deserve better.

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How Will AR Transform Advertising?

AR Insider

Or we can put on device on our head (a head-mounted display or HMD) that completely occludes us from the real world allowing us to enter a completely simulated environment which we can walk around and interact in because the computer is sensing our physical actions: this is Virtual Reality or VR.

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Big News from Altspace VR, Apple, Disney, Lloyd’s, and the US Justice Department

XR Today - Big XR News tag

Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients. Recently, Microsoft and Amazon cut back roughly 10,000 employees, and Meta dismissed approximately 11,000 people. AI and ChatGPT for enterprise is a growing tech topic.

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

Apple has a number of head mounted display patents, including one which shows a headset that would dock with a mobile device, and another for an augmented reality display. Acquisitions. See Also: 3 Moves Oculus is Borrowing from Apple’s Marketing Playbook.

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