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Even the immersive industry needs a real-life environment to discover gadgets and try AR/VR content. This is one of the most comprehensive fairs for professionals, stakeholders, and tech enthusiasts focused on immersive technologies. This year, it is made even better by one of the top AR/VR events: AWE USA.
Together with these commercial smartglasses, we also got to know that, according to Reuters, Amazon is working internally on some glasses, too. The report also notes that Amazon is working on an embedded screen for future Echo Frames glasses that could show up sometime in Q2 2026. I think this is a smart thing for a couple of reasons.
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