XR Today - Mixed Reality tag

NOVEMBER 7, 2022

The Immerse Global Summit (IGS) is set to kick off next month at the Fontainbleue Hotel from 5 to 7 December, where the world’s global tech community will rally behind immersive technologies. Immerse Global Summit (@ImmerseSummit) October 13, 2022. See you in Miami, Dec 5-7 [link] #IGS pic.twitter.com/cXVNb0JvoE.

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AR Insider

SEPTEMBER 26, 2019

Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Add it all up and each of these players will rule a different “layer” to the immersive web. Amazon will be the commerce layer, Microsoft the productivity layer and Facebook, the social/identity layer.

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The Ghost Howls

OCTOBER 4, 2022

The device is available on Amazon for $379. AI-generated art is one of the big trends of the moment, and even if it is not directly related to XR, it is a field that has points in common with immersive realities. Discover Raindance Immersive. Nreal Air is now on sale in the US. Some news on the metaverse. Learn more.

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The Ghost Howls

SEPTEMBER 4, 2019

The fact that all immersive technologies have been flagged as mature by it means that many more companies will believe in their potential and will want to implement them. The road in front of AR and VR is still very long and many years are needed to make immersive realities mainstream like cell phones.

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ARPost

MARCH 24, 2020

GeoPose is the crucial idea linking immersive technology and the IoT into a possible digital future. GeoPose is a new thing to many people, but it’s already being used in a special kind of immersive experience called “ location-based AR.” Amazon has a system, Microsoft has a system, Magic Leap has a system.

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XR Today - Mixed Reality tag

MAY 18, 2023

Both firms have created a platform for displaying XR content in moving vehicles for gaming, entertainment, and other experiences using immersive technologies. The new system combines BMW’s sensor data with Meta’s tracking systems and technologies to create a “car-locked” immersive entertainment console.

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XR Today - Augmented Reality tag

JUNE 21, 2024

Amazon has its Echo Frames. Plus, Google seems to constantly add new immersive features to its apps and tools. More recently, Google also shared that it was partnering with Magic Leap on a new solution. All we really know is that Google and the extended reality innovator (Magic Leap) are working on a project.

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EnterpriseWear

DECEMBER 4, 2018

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. After years of secrecy and hype, Magic Leap finally released its first developer kit in August for $2,295. The company’s direction is unclear.

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XR Today - Mixed Reality tag

JANUARY 31, 2023

These include Oracle Cloud, Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP). Saudi Aramco, the world’s biggest energy supplier, became a top funder for immersive firm PIXO XR to train and upskill workers in the country.

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XR Today - Mixed Reality tag

NOVEMBER 25, 2022

Beyond Sports develops real-world data for 3D animations, and its technologies will seamlessly integrate with Sony’s growing portfolio of immersive solutions. Players can use the novel tools to buy and sell in-game content and identify metadata, ownership, and other key details for immersive content. it announced this week.

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The Ghost Howls

OCTOBER 7, 2024

They had some hype a few years ago, also because Magic Leap, in the beginning, hinted at the fact that it would have used them, but then they revealed themselves to be too unpractical for AR. Immersive Tech Week is one of the most important VR events , since when it was called VR Days. Sponsored Area Phygtl Is Hiring!

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The Ghost Howls

OCTOBER 19, 2021

Image by Magic Leap). Magic Leap 2 has been teased. Magic Leap is back: CEO Peggy Johnson has just unveiled in a post on the company blog the Magic Leap 2 , the new version of the AR glasses from the company in Florida. Other relevant news. Pimax and Varjo are ready to announce new headsets.

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TechCrunch VR

JANUARY 30, 2020

That in itself is also a sign of how immersive, three-dimensional media is possibly, finally approaching a breakout moment. Given its position with developers, if Amazon is getting into the mix, you know something is up, he added. That will also be buffered by a raft of new hardware, Agarawala said.

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. Magic Leap are the highest-profile, with both a device and a platform, and more recent entrants include Ubiquity6, AIReal and Placenote.

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VRWorld

APRIL 28, 2017

Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. Enter Magic Leap. Innovation Requires New Interfaces.

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The Ghost Howls

JUNE 13, 2022

Microsoft will for sure keep pushing for immersive realities and “the metaverse”, but in a completely different way. Amazon now offers the possibility to try-on shoes in AR on its app. More info (Kipman resigning from Microsoft / Road To VR) More info (Kipman resigning from Microsoft / Upload VR). Learn more. Learn more. Learn more.

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XR Today - Mixed Reality tag

MAY 30, 2023

ARuVR , a premier extended reality (XR) training platform for enterprises, announced on Tuesday it had received learner accreditation for its immersive technologies. This includes the company’s long list of clients: Coca-Cola, British Telecom (BT), ScotRail, Amazon, PricewaterhouseCoopers (PwC), Five Guys, and the Royal Air Force.

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AR Insider

MAY 6, 2020

8th Wall recently partnered with Amazon Sumerian on a WebAR ad experience where, with just a click of a banner ad, an AR experience placed a 3D Spiderman into your space for you to interact with directly in your mobile browser. 8 called Spatial& Spatial& creates immersive retail experiences by tapping into the emotional power of VR.

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The Ghost Howls

OCTOBER 19, 2020

After one month from its official announcement, Facebook has released the Oculus Quest 2, that from the 13th of this month can be purchased online on the Oculus Store or on official resellers (like Amazon) or offline on partner stores (like Best Buy). Well, one German guy did it…. More info. “To To Miss The Ending” wins an award at LFF.

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Upload VR

JANUARY 18, 2024

On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Apple's passthrough magic might help explain why the industry is making such big shifts before this $3,500 spatial computer even ships. Microsoft formally killed its PC VR platform.

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The Ghost Howls

MAY 31, 2018

Not to mention how 3D technologies are being adopted and developed by major companies like Google, Facebook, Amazon, and Apple. Over the years, digital media has moved on from text to images, then video, and is now going into immersive digital experiences.

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Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. VR is about immersion. They do NOT do immersion, or, if they do, they don’t do it well. The tech industry is gearing up for a new paradigm shift.

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XR Today - Mixed Reality tag

AUGUST 8, 2023

This included adopters of the Omniverse such as Amazon, Deutsche Bahn, and others. He explained further, “Amazon is using Omniverse to visualise their warehouse, [a] giant robotic system, to help their workers [and] to simulate their fleet of AMRs. [We We are] creating a digital twin of the [Earth’s climate system].

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The Ghost Howls

JANUARY 22, 2021

But if I have to look at the numbers, some kind of AR is already mainstream : yes, the smartphone doesn’t provide immersive AR and people using it maybe don’t even know that it is called AR (maybe they call it just “filters”), but it is anyway augmented reality and it is of very common use now. What about Magic Leap ?

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EON Reality

JULY 30, 2021

For infrastructure, EON Reality is able to rely on the world’s largest hosting company, Amazon Web Services , to provide a cloud-based backbone. billion people already own, as well as VR- and AR-specific devices from companies like Microsoft , Facebook , Apple , Magic Leap and other technological giants.

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XR for Business Podcast

MAY 13, 2019

In other words, think about it on a spectrum of immersion… although that doesn’t really make sense. Amazon Prime has a series coming up called Good Omens, which is about angels and devils among us in the days before the apocalypse. Charlie: Yeah it’s it’s a series on Amazon. And it’s a comedy.

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XR for Business Podcast

MAY 13, 2019

In other words, think about it on a spectrum of immersion… although that doesn’t really make sense. Amazon Prime has a series coming up called Good Omens, which is about angels and devils among us in the days before the apocalypse. Charlie: Yeah it’s it’s a series on Amazon. And it’s a comedy.

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UploadVR Between Realities podcast

NOVEMBER 15, 2016

Magic Leap kicks off the month with the announcement of an enormous $794 million fundraising round, backed by Alibaba. A series of announcements from Amazon, Crytek, Epic Games and Unity Technologies showcase an evolution among their respective game engines into VR world creation toolsets. February 2016.

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XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

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XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

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XR Today - Augmented Reality tag

AUGUST 2, 2023

This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers. ” “Apple’s notoriously good at this, and I was intrigued with their ability to transition in and out from full immersion seamlessly,” he stated.

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XR for Business Podcast

JANUARY 17, 2020

I can ask Google questions now; Voice, Amazon, Alexa, and Google Voice. There’s Magic Leap– Alan: Still a challenge. Magic Leap for sure. I mean, everybody’s saying Magic Leap is not so good, and they oversold what they ship. NReal is a spin off from Magic Leap.

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XR for Business Podcast

JANUARY 17, 2020

I can ask Google questions now; Voice, Amazon, Alexa, and Google Voice. There’s Magic Leap– Alan: Still a challenge. Magic Leap for sure. I mean, everybody’s saying Magic Leap is not so good, and they oversold what they ship. NReal is a spin off from Magic Leap.

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XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

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XR for Business Podcast

JULY 12, 2019

She was at Ford for 30 years, and ran their immersive technology lab for 20 of them, I think. HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The whole training aspect, doing it with Hololens or with Magic Leap — great, I love it. Alan: Yeah?

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XR for Business Podcast

JULY 12, 2019

She was at Ford for 30 years, and ran their immersive technology lab for 20 of them, I think. HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The whole training aspect, doing it with Hololens or with Magic Leap — great, I love it. Alan: Yeah?

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The Ghost Howls

JUNE 7, 2021

A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B Magic Leap partners with AMD for its next-generation device. Magic Leap has announced that it has partnered with AMD to build the next generation of its glasses.

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