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Unicorn AR Startup Magic Leap is Killing Its First Headset Next Year

Road to VR

Magic Leap 1, the AR headset that helped the Plantation, Florida-based startup attract over three billion dollars in funding, will be completely defunct by late next year. The company announced this week that Magic Leap 1’s cloud services are due to be shut off on December 31st, 2024.

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How Different XR Companies Approach Cloud Services

ARPost

Generally, “the cloud” refers to remote servers that do work off of a device. For example, Magic Leap has had a partnership with Google Cloud for the past year now. Likewise, AutoDesk offers its XR cloud services through a partnership with Amazon. The bigger your XR needs are, the larger your software needs are.

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My predictions for augmented reality in 2020

The Ghost Howls

Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands. My duck-face while wearing Magic Leap One glasses. The company to keep an eye on is Magic Leap. Magic Leap should be very careful.

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“GeoPose Evangelist” Talks Spatial Computing and Autonomous Vehicles

ARPost

The “AR Cloud” that he refers to is a future digital environment composed of the “tags” from and for various applications. Amazon has a system, Microsoft has a system, Magic Leap has a system. This kind of thinking is made possible through GeoPose. “In See Also: State of the XR Industry in 2020.

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Enterprise Wearable & Immersive Tech 2018: Magic Leap, Exosuits and VR Training, Training, Training

EnterpriseWear

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. After years of secrecy and hype, Magic Leap finally released its first developer kit in August for $2,295. The company’s direction is unclear.

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The XR Week Peek (2021.10.19): HTC launches Vive Flow, Magic Leap 2 announced, and more!

The Ghost Howls

Image by Magic Leap). Magic Leap 2 has been teased. Magic Leap is back: CEO Peggy Johnson has just unveiled in a post on the company blog the Magic Leap 2 , the new version of the AR glasses from the company in Florida. Amazon Glow is a video projector for kids. Other relevant news.

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How Will AR Transform Advertising?

AR Insider

8th Wall recently partnered with Amazon Sumerian on a WebAR ad experience where, with just a click of a banner ad, an AR experience placed a 3D Spiderman into your space for you to interact with directly in your mobile browser. The Evolution of Brand Activations.

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