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Unicorn AR Startup Magic Leap is Killing Its First Headset Next Year

Road to VR

Magic Leap 1, the AR headset that helped the Plantation, Florida-based startup attract over three billion dollars in funding, will be completely defunct by late next year. The company announced this week that Magic Leap 1’s cloud services are due to be shut off on December 31st, 2024.

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The XR Week Peek (2021.04.26): Magic Leap 2 coming in 2022, Quest gets Air Link and new Avatars, and more!

The Ghost Howls

As always, they’re doing a great job not only with the product but also with the communication strategy. Image by Magic Leap). Magic Leap 2 is coming in Q1 2022. Even if most of this roundup will be about Oculus, I have decided to put another brand on top of it and it is Magic Leap.

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My predictions for augmented reality in 2021

The Ghost Howls

Google can count on the acquisition of North, the experience he has matured by producing Google Glass and investing in Magic Leap, and the fact that it owns the most-used mobile operating system. Magic Leap will meet its fate. Duck Face, Magic Leap One, and me. What about Magic Leap ?

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Interview with Robert Scoble about Oculus Quest 2, Apple Glasses and more!

The Ghost Howls

And Robert says that even Facebook’s goal is making wearable glasses : he has seen its strategy plans, and inside there it is written that its goal is not building a VR headset, but a slim AR glass that people can wear every day. Why can’t it be Facebook, or Magic Leap ? PRNewsfoto/BadVR).

Apple 545
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The XR Week Peek (2022.10.03): Quest 3 leaks, Lenovo ThinkReality VRX launch, and more!

The Ghost Howls

The device is available on Amazon for $379. More info (Tim Cook talks about AR / 1) More info (Tim Cook talks about AR / 2) More info (Apple and its strategies to make AirPods succeed). One of the samples is a giraffe in the hands, which clearly recalls the elephant in the hands of Magic Leap. Some news on the metaverse.

China 528
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The XR Week Peek (2023.08.28): Quest 3 unboxing leaked, Samsung+Google headset situation is blurry, and more!

The Ghost Howls

Another leak regarded the release date: an Amazon listing put the availability date of the Quest 3 starting from October, 10th. This week, Microsoft announced that MRTK will migrate to an independent GitHub account and that the project will be supported by a consortium including Microsoft, Magic Leap, and Qualcomm.

Samsung 368
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The XR Week Peek (2024.10.08): Windows 11 update bricks WMR headsets, PSVR 2 becomes the 9th most used HMD on Steam, and more!

The Ghost Howls

It’s not clear what the effects of this strategy change will be: for now, Apple seems still interested in providing a cheaper Vision Pro and also in investigating the release of smartglasses. A Creator Platform for next-gen to ‘Socialize.’

Microsoft 412