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Who Will Own the Metaverse?

AR Insider

AR is being applied in training and education, healthcare, heads-up wayfinding and navigation, tourism, retail, field service, real estate sales, design and architecture. Some recent acquisitions include AltspaceVR (Microsoft), and Escher (Niantic). Its wizarding successor grossed $12M in its first month.

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The Top Reasons to Invest in Immersive Spaces in 2024

XR Today - Mixed Reality tag

As a result, countless innovators, from Microsoft to Lenovo, are introducing solutions to help companies embrace the power of immersion. Immersive Spaces, built with software like Microsoft Mesh and extended reality hardware, allow companies to build highly adaptable digital environments for productivity.

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Getting started with Augmented Reality (AR)

ARVR

It enables users to interact with virtual objects in the real-world environment. Microsoft Hololens is a key player in the MR market. Augmented Reality Augmented reality (AR) is an immersive experience where the objects that resides in the real world are enhanced by computer-generated information (virtual objects).

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Meta Announces 10,000 Job Cuts in Staff Memo

XR Today - Mixed Reality tag

We scaled back budgets, shrunk our real estate footprint, and made the difficult decision to lay off 13% of our workforce.” ” The news comes as multiple tech giants slash their workforces, namely Google parent company Alphabet, Microsoft, Amazon, and others, amid the ongoing tech crisis.

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How Will AR Transform Advertising?

AR Insider

8th Wall recently partnered with Amazon Sumerian on a WebAR ad experience where, with just a click of a banner ad, an AR experience placed a 3D Spiderman into your space for you to interact with directly in your mobile browser. Virtual humans are getting more and more real.

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What to Expect from the Immerse Global Summit 2023

XR Today - Mixed Reality tag

Keynote speakers and educational sessions offer insight into these solutions’ impact on various industries, from real estate to healthcare. Moreover, the Immerse Global Summit goes beyond simply showcasing the newest creations in the immersive space.

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Meta Platforms Announces 10,000 Job Cuts in Staff Memo

XR Today - Mixed Reality tag

We scaled back budgets, shrunk our real estate footprint, and made the difficult decision to lay off 13% of our workforce.” This has included Google parent company Alphabet , Microsoft, Amazon, and others amid the ongoing tech crisis. But last year was a humbling wake-up call.