AR Insider

NOVEMBER 25, 2020

There continues to be competition for consumer mindshare from search, social, Amazon, or a brand’s own apps and properties. MM : The future of work will be dictated by Microsoft, while Google silently upends higher education, and IoT steps in to help us navigate these physical, communal spaces. How do you see this playing out?

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AR Retail Microsoft Trends 395

AR Insider

MARCH 11, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon and Microsoft , it’s time to zero in on Google. Highly Motivated. Sound Investment.

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Wearables Google AR Amazon 326

AR Insider

MARCH 30, 2021

Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. Wearables also represent a long-term strategy to future-proof Apple’s multi-device ecosystem approach, consisting of Watch, AirPods, and (soon) smart glasses.

Wearables 366

Wearables AR Strategy Apple 366

Road to VR

SEPTEMBER 1, 2023

Brand new units, including the headset’s hip-worn compute unit and single controller, were being liquidated for the barn burner deal of $550 via Amazon subsidiary Woot. It’s uncertain how many developers and enterprise users will be affected by the shutdown, however they do have a little over a year to figure out a replacement strategy.

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Magic Leap AR Florida Microsoft 310

Road to VR

OCTOBER 30, 2020

Responding to a question during Facebook’s most recent quarterly earnings call this week, CEO Mark Zuckerberg addressed the intersection of Facebook’s cloud gaming and VR initiatives: “Over the longer term, I think the VR piece will obviously come into [our gaming strategy] as well.

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Oculus Latency Gaming Strategy 363

The Ghost Howls

OCTOBER 7, 2024

Or maybe “relaxed” is not the right word to use, considering the little drama on Microsoft’s headsets. Top news of the week (Image by HP) Microsoft officially drops support for its Mixed Reality headsets Microsoft has just released the infamous Windows 11, version 24H2 update. I think this speaks a lot.

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AR Insider

APRIL 8, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Head Start. Next up: Apple.

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Wearables Exercises Hardware AR 361

AR Insider

NOVEMBER 14, 2019

Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. Speaking of direct consumer touchpoint, Amazon blitzed the wearables market last month as a delivery system for Alexa. The situation is similar with Microsoft.

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Wearables Trends Amazon Hardware 237

The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3. Microsoft has answered the report saying that “HoloLens is doing great” , and Alex Kipman has tweeted not to believe what you read on the internet.

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Virtual Reality Microsoft Data Machine Learning 405

The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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The Ghost Howls

JANUARY 22, 2021

Didn’t work (Image by Microsoft). Of course, Microsoft and Amazon are observing the situation: in my opinion, Microsoft will wait a bit , considering its focus on AR enterprise with HoloLens, while Amazon could improve its already existing offering of glasses connected with Alexa. Sounded good.

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Augmented Reality Magic Leap AR Apple 541

AR Insider

AUGUST 30, 2021

Ball is a former Amazon strategy executive turned investor. The fund’s top five holdings are Nvidia (8.93%), Microsoft (4.91%), Roblox (4.85%), Tencent, majority shareholder of Epic Games (4.80%) and Unity (3.99%). Click here for a list of the stocks held in the Roundhill Ball Metaverse ETF, NYSE: META.

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Virtual World AR Latency China 338

The Ghost Howls

OCTOBER 2, 2023

I think Meta hopes to reinvigorate the sales with the new headset… let’s see if this strategy is going to pay off. In the month of October, companies will be able to use Mesh inside Microsoft Teams, so members of a company can meet in a 3D space (in VR or flatscreen) and interact together.

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Las Vegas Amazon Controllers Gaming 434

The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. And Robert says that even Facebook’s goal is making wearable glasses : he has seen its strategy plans, and inside there it is written that its goal is not building a VR headset, but a slim AR glass that people can wear every day.

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AR Insider

FEBRUARY 21, 2020

For Amazon , it’s selling us stuff. And for Microsoft , it’s enterprise productivity. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. Amazon meanwhile wants to be the commerce layer. Last but definitely not least is Microsoft.

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The Ghost Howls

AUGUST 28, 2023

Another leak regarded the release date: an Amazon listing put the availability date of the Quest 3 starting from October, 10th. This week, Microsoft announced that MRTK will migrate to an independent GitHub account and that the project will be supported by a consortium including Microsoft, Magic Leap, and Qualcomm.

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AR Insider

AUGUST 14, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

Wearables 252

Wearables AR Augmented Reality Strategy 252

The Ghost Howls

DECEMBER 1, 2019

This acquisition signs a new course for Facebook strategy in XR: after having just partnered with external studios for the development of its top-notch exclusive titles (e.g. affiliate link) More info (Quest on Amazon? affiliate link) More info (Quest on Amazon?—?affiliate affiliate link) More info (Pimax 5K+ on Amazon?—?affiliate

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Gaming Czech Republic Microsoft AR 44

The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. That’s why even Microsoft took Epic’s stances : Microsoft uses UE4 to develop some products also for Apple devices, and this decision hurts also its business.

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Unreal Apple Government Oculus 505

AR Insider

OCTOBER 1, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

Wearables 270

Wearables Machine Learning AR Apple 270

The Ghost Howls

JULY 31, 2023

It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. It is also going to launch its headset, soon. For sure we have all to keep an eye on this company. More info (Somnium Space 3.0

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AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments. But our standards of precision are higher, and you deserve better.

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Head Mounted Display Exercises AR Trends 256

ARPost

MAY 3, 2021

If you want to emulate the likes of Google, Amazon, and Facebook, or more correctly, avoid being kicked out of business by them, it is imperative you at least consider the use cases of AR that fit into and can improve your business model. How do these impact our customers, our products, and our competition?

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AR Insider

APRIL 22, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple.

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Wearables Apple AR Trends 259

The Ghost Howls

DECEMBER 27, 2021

The result is that many big brands are canceling their presence at CES: Google, Intel, Microsoft, Meta, Lenovo, and many others, have decided not to go , and maybe provide their news virtually. a $100 Amazon Card). Some shower of realisms on the Metaverse. If you want to join it, click the link below. Participate in the survey.

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Unity Oculus Virtual Reality Gaming 518

XR Today - Mixed Reality tag

NOVEMBER 29, 2024

This strategy places the company in a solid position to promote the adoption of XR devices among clients already reliant on Samsung’s workplace solutions. AWS, Proto to Debut Hologram Avatar At AWS re:Invent 2024, long-time Amazon Web Services partner Proto will unveil the next evolution of its AI-powered immersive hologram technology.

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Samsung Technology Groups Amazon 92

ARPost

JUNE 6, 2019

However, the newly-released Moverio application is only compatible with Moverio smartglasses, which are available through Amazon and Best Buy. Products like Google Glass and Microsoft HoloLens are too heavy, and their batteries do not last long enough. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. “We

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Augmented Reality AR Europe Strategy 155

The Ghost Howls

APRIL 26, 2021

As always, they’re doing a great job not only with the product but also with the communication strategy. Johnson has worked at Microsoft and Qualcomm before, and she is a very respected executive. Amazon is opening its AR Beauty Salon. It will be released to selected partners in Q4 2021 and to the general public in Q1 2022.

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Magic Leap Oculus Unity Gaming 388

Anand Tech

FEBRUARY 13, 2024

According to Reuters , NVIDIA has initiated discussions with leading tech companies, including Amazon, Meta, Microsoft, Google, and OpenAI, to investigate the potential for developing custom chips. And since Windows runs on Arm, NVIDIA has a shot at Microsoft. "NVIDIA was in the first Xbox, and in PlayStation 3.

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Automotive Trends Microsoft Sony 115

Bernard Marr

FEBRUARY 13, 2023

Microsoft, which is reported to have laid off around 10,000 employees, practically simultaneously announced that it plans to invest $10 billion in OpenAI, the creators of the viral application ChatGPT. Together, four of the biggest tech companies – Meta, Alphabet, Amazon, and Microsoft – have cut 50,000 jobs.

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Microsoft Amazon Google Data 52

Upload VR

SEPTEMBER 27, 2024

New Amazon Prime Video App With Downloads Amazon launched an all-new Prime Video Quest app that supports passthrough and downloads. New Amazon Prime Video Quest App Supports Downloads Amazon just launched an all-new Prime Video Quest app that supports downloads for offline viewing.

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Strategy Amazon Software Video 128

AR Insider

JUNE 23, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple.

Wearables 252

Wearables Apple AR Trends 252

The Ghost Howls

AUGUST 16, 2019

There is not a clear earning strategy, so you will probably have to experiment a lot on this. According to an article on Forbes of some months ago, if you have a VR game, the best strategy at the moment is selling it for an upfront cost : there are not enough customers to make revenue models based on advertisements or IAPs to work.

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How To Technology Virtual Reality Examples 417

ARVR

APRIL 5, 2021

Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. Wearables also represent a long-term strategy to future-proof Apple’s multi-device ecosystem approach, consisting of Watch, AirPods, and (soon) smart glasses. Amazon is motivated for similar reasons?—?a

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Wearables AR Strategy Apple 130

The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Image by Microsoft). This reinforces my belief that Microsoft in 2021–2022 will add VR support to it , to fight the PSVR when the market will be riper.

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Hand tracking AR Oculus HTC 295

XR Today - Mixed Reality tag

DECEMBER 1, 2023

We’re already seeing aspects of spatial computing emerge in everything from collaborative platforms like Microsoft Teams to smartphones. Foremost cloud leaders like AWS and Microsoft offer access to spatial computing solutions, such as Amazon Sumerian, for 3D scene creation. With a projected value of $544.6

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Trends Wearables Haptic Eye Tracking 131

XR Today - Mixed Reality tag

JANUARY 31, 2023

These include Oracle Cloud, Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP). Dubai Enters Metaverse Race with XR Telehealth Platform Regarding Dubai, it approved its Metaverse Strategy to boost its digital transformation with an outlined strategy.

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