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Spatial Beats: Microsoft Mesh, Niantic & VR Training

AR Insider

This week, we look at takeaways from Microsoft Ignite, Space X, Pokemon Go and VR training from Bank of America. The company is going all in on Mixed Reality, to paraphrase its chief executive Satya Nadella, who used Microsoft’s AltspaceVR platform for his keynote. W elcome back to Spatial Beats.

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Who’s Waging the Wearables Wars? Part II: Microsoft

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon last week, it’s time to zero in on Microsoft. Skin in the Game. in mobile workflows.

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Power and Responsibility: Highlights from Microsoft Build

Tech Trends VR

We need to ask ourselves not only what computers can do, but what they should do,” said Microsoft CEO Satya Nadella in his opening keynote at Build. Microsoft sees the “intelligent cloud” as the backbone of this revolution. Microsoft want to enable developers to reach customers in a multi-sense, multi-device way Click To Tweet.

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Facebook Surges in U.S. Patent Rankings Due to Mounting AR Strategy

Road to VR

Microsoft Technology Licensing LLC. Amazon Technologies Inc. Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. Samsung Electronics Co Ltd. Intel Corp. LG Electronics Inc. Ford Global Technologies LLC. Huawei Technologies Co Ltd. The post Facebook Surges in U.S.

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The XR Week Peek (2024.10.22): Quest 3S has been launched, Ray-Ban Meta shows consumer appeal, and more!

The Ghost Howls

The headset is already selling well, and it is currently the most-sold gaming console on Amazon. Let’s see if this launch is actually happening… More info Microsoft and its troubles with HoloLens According to an article on Business Insider, Microsoft has lost a total of more than $5 billion dollars with the HoloLens project.

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ARtillery Briefs, Episode 44: Wearables Pave the Way for AR

AR Insider

Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. Wearables also represent a long-term strategy to future-proof Apple’s multi-device ecosystem approach , consisting of Watch, AirPods and (soon) smart glasses.

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What Will AR Do for Brand Marketing in 2021?

AR Insider

There continues to be competition for consumer mindshare from search, social, Amazon, or a brand’s own apps and properties. MM : The future of work will be dictated by Microsoft, while Google silently upends higher education, and IoT steps in to help us navigate these physical, communal spaces. How do you see this playing out?

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