Road to VR

OCTOBER 30, 2020

Responding to a question during Facebook’s most recent quarterly earnings call this week, CEO Mark Zuckerberg addressed the intersection of Facebook’s cloud gaming and VR initiatives: “Over the longer term, I think the VR piece will obviously come into [our gaming strategy] as well.

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AR Insider

NOVEMBER 14, 2019

Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. Speaking of direct consumer touchpoint, Amazon blitzed the wearables market last month as a delivery system for Alexa. The situation is similar with Microsoft.

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AR Insider

FEBRUARY 21, 2020

That, plus the sheer dollars the “big five” are collectively investing in AR (and VR for that matter), is a strong confidence signal for the technology’s future. For Amazon , it’s selling us stuff. And for Microsoft , it’s enterprise productivity. Amazon meanwhile wants to be the commerce layer.

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XR Today - Mixed Reality tag

MARCH 8, 2024

In the past, “immersive technologies,” like virtual reality headsets, offered organizations an opportunity to bridge the gaps between distributed teams. Now, the use cases for these technologies are growing. Immersive spaces are quickly emerging as valuable solutions for the future of work.

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AR Insider

AUGUST 14, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

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Wearables AR Augmented Reality Strategy 259

Bernard Marr

OCTOBER 24, 2022

Going forward, we can expect to see it becoming an enabler of even more technologies, including virtual and augmented reality (VR/AR), the metaverse , cloud gaming, and even quantum computing. Multi-cloud is an increasingly popular strategy. Here’s a rundown of some of the trends that I believe will have the most impact.

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Bernard Marr

JULY 6, 2023

As technological innovation has evolved, security has remained a constant concern. With each technological breakthrough comes both opportunities and challenges. However, quantum computing is set to become the next major disruptor in technology, and its implications for security are profound. For instance, the U.S.

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The Ghost Howls

AUGUST 28, 2023

Another leak regarded the release date: an Amazon listing put the availability date of the Quest 3 starting from October, 10th. This week, Microsoft announced that MRTK will migrate to an independent GitHub account and that the project will be supported by a consortium including Microsoft, Magic Leap, and Qualcomm.

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ARPost

MAY 3, 2021

In the last five years, augmented reality technology has evolved far beyond its most widespread adoption ever – killing digital critters on Pokémon Go. In order to incorporate AR into the overall business strategy, the questions that CIOs and COOs need to ask themselves are: What opportunities has AR technology opened up in our industry?

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XR Today - Augmented Reality tag

MARCH 6, 2023

With Qualcomm’s industry-leading Snapdragon Spaces platform , Xiaomi can also develop programmes on OpenXR and Microsoft’s MRTK toolkit. The MWC wrapped up its premier event, which showcases the world’s top innovations in consumer and enterprise technologies. percent year-on-year, or 1.7 billion CNY ($245.1

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AR Insider

AUGUST 30, 2021

Ball is a former Amazon strategy executive turned investor. The fund’s top five holdings are Nvidia (8.93%), Microsoft (4.91%), Roblox (4.85%), Tencent, majority shareholder of Epic Games (4.80%) and Unity (3.99%). NVIDIA researchers won Best in Show award at SIGGRAPH 2021 for their real-time digital avatar technology.

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XR Today - Mixed Reality tag

JANUARY 31, 2023

These include Oracle Cloud, Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP). This aims to invest in emerging technologies significantly, including artificial intelligence (AI), immersive technologies, blockchain, edge computing, and others.

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United Arab Emirates UAE Healthcare Saudi Arabia 108

ARVR

APRIL 5, 2021

Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. This was the same strategy that drove Google’s Android OS years ago. Amazon is motivated for similar reasons?—?a

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Bernard Marr

NOVEMBER 6, 2023

Digital transformation in business involves using new technologies like artificial intelligence (AI) and cloud computing to drive growth, streamline operations and increase our competitive edge. Its impact can be seen across every industry, driven by the growth in online business and the ongoing digitization of business and society.

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XR Today - Mixed Reality tag

MARCH 27, 2023

The news comes amid a massive wave of layoffs across the tech industry, with Meta Platforms, Microsoft, Google parent Alphabet, Amazon, and many others launching a second round of job cuts. ” Sweet stated that cloud computing, data, artificial intelligence (AI), and security continued to lead company strategies.

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Anand Tech

JULY 26, 2023

Modern fabrication technologies are expensive to develop in general. partner, and we have begun discussions with some GAFAM [Google, Apple, Facebook, Amazon and Microsoft] corporations," Atsuyoshi Koike, chief executive of Rapidus, told Nikkei. "Specifically, "We are looking for a U.S. Sources: Nikkei , DigiTimes

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The Ghost Howls

JULY 31, 2023

It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. Matt Cool explains why developers should be interested in the WebXR technology. It is also going to launch its headset, soon. For sure we have all to keep an eye on this company.

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Bernard Marr

MARCH 27, 2023

This has been made possible by the emergence of several new waves of technology – from desktop computers to the internet, mobile devices, and the cloud. Or e-tailers like Amazon may make revenue from e-commerce while also acting as a marketplace where other sellers can offer their goods in exchange for a cut of the profits.

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XR Today - VR Headsets tag

OCTOBER 31, 2023

Last week, Augmented World Expo EU (AWE) 2023 hosted its yearly event highlighting recent innovations in enterprise-grade AR/VR/MR solutions, as well as related emerging technology such as genAI, digital twins, and geospatial tech. Time and time again, we have seen how important businesses have been to scale that technology adoption.

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XR Today - Mixed Reality tag

MAY 17, 2023

The new devices leverage NVIDIA’s artificial intelligence neural rendering technologies, leading to markedly quicker processing times. The report echoed market sentiments amid waves of redundancies at Meta Platforms, Microsoft, Amazon, and other tech giants from August to November last year.

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AR Insider

APRIL 22, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple.

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Wearables Apple AR Trends 243

The Ghost Howls

AUGUST 24, 2020

I remember many people laughing at me when we of New Technology Walkers released a fitness game for the Vive Focus Plus ( HitMotion: Reloaded ) because they said it was a big and overpriced headset. What other devices are so cheap, have the best games, a continuous stream of updates? All Apple software, SDKs, APIs, and developer tools ?—?Pre-release

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AR Insider

JUNE 23, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple.

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Wearables Apple AR Trends 259

Bernard Marr

JULY 29, 2024

Even tech giants like Google or Amazon, I would argue, have found themselves caught off-guard. Likewise, Amazon wasn’t the first online store, but it pioneered personalized recommendations, next-day infrastructure and the online marketplace, reimaging the entire business of retail from top to bottom.

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Bernard Marr

AUGUST 22, 2022

Since it became the most hyped technology buzzword, around the time Facebook rebranded itself as Meta, there has been no shortage of visionaries, pioneers, and entrepreneurs lining up to tell us what they think it is. “The Satya Nadella , Microsoft MSFT -1.4%. Matthew Ball , Author, formerly Amazon AMZN -2.9%.

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AR Insider

MARCH 8, 2021

This week, we look at takeaways from Microsoft Ignite, Space X, Pokemon Go and VR training from Bank of America. The company is going all in on Mixed Reality, to paraphrase its chief executive Satya Nadella, who used Microsoft’s AltspaceVR platform for his keynote. W elcome back to Spatial Beats.

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Road to VR

SEPTEMBER 8, 2016

As an electronics company, Apple’s general strategy seems to be to wait until a market is well established before joining it, then attempt to create an Apple-idealized product for that market. Apple is infamous for its patent strategy and you shouldn’t be surprised to find that they’re well into it in the AR/VR space.

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Bernard Marr

OCTOBER 15, 2023

The video game industry is a source of constant innovation, with many of its breakthrough technologies being adopted by the business world. Gaming On-Demand Google's Stadia streaming gaming service may not exist in 2023 - it proved to be a great idea, backed by solid technology, that just didn't catch on with consumers.

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Trends Video Gaming Industry 52

The Ghost Howls

JANUARY 19, 2020

Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. Microsoft admits display problems on HoloLens 2. Microsoft negated the issue, but now, after continuous reporting from users, it has been forced to admit it. Some XR fun.

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VRWorld

JULY 12, 2017

VRX 2017, one of world’s premier conferences on the subject of business and technology needed for Virtual Reality, announced the first speakers for a two day event. Tony Parisi, Global Head of VR/AR, Unity Technologies. Marcus Kühne, Strategy Lead, Immersive Techologies, AUDI. Maureen Fan, CEO, Baobab Studios.

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EON Reality

JUNE 18, 2019

Overall, the group talked about an array of both research and commercial products from industry sectors that are increasingly deploying immersive technology solutions to save money and stay ahead. Our core competencies here are C# and.NET, but we’re very agnostic in terms of other technologies. The AVR Platform, Built for Industry 4.0.

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The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Image by Microsoft). This reinforces my belief that Microsoft in 2021–2022 will add VR support to it , to fight the PSVR when the market will be riper. Make me smile.

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Robert Scoble

MAY 15, 2021

When I worked at Microsoft I got in trouble with the lawyers over patents so they made me sleep with a lawyer (true story, that was my punishment). I also am invested in Apple competitors, Qualcomm, Snap, Microsoft, Amazon, and about 50 other companies in a diverse portfolio. Just get Amazon’s latest iPhone app.

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The Ghost Howls

JANUARY 22, 2021

Now it’s time to make some forecasts about its companion technology, that is augmented reality! This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Sounded good.

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The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. It’s the money his company is spending to become the leader in the next technological platform , and if he succeeds, it’s actually money very well spent. Personally, I don’t agree: it’s an investment. It makes totally sense.

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The Ghost Howls

DECEMBER 1, 2019

This acquisition signs a new course for Facebook strategy in XR: after having just partnered with external studios for the development of its top-notch exclusive titles (e.g. But it also shows that VR is not exploding next year and that the consumer use of the technology will only represent 37% of the whole market. affiliate link).

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. He has also recently written together with Irena Cronin “The Infinite Retina” , a great book about the technologies of the future, like XR, AI, and autonomous vehicles. Remember that technology costs less over time.

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