The Ghost Howls

MAY 17, 2021

It has created tools to improve geolocation, multiplayer, and also to deliver more realistic AR experiences (e.g. Giving great tools to creators is important to create a new ecosystem: see what has happened after creators had the opportunity of creating AR filters. Oculus Quest 2 has disappeared from all Amazon EU websites.

Eye Tracking 372

Eye Tracking HTC China Amazon 372

The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. This means that most probably Meta should allow these and other apps which are now locked.

Apple 471

Apple Europe Data Amazon 471

XR Today - Virtual Reality

JANUARY 31, 2024

When Apple announced the arrival of the Vision Pro , it also introduced users to a range of developer tools to encourage them to build their spatial apps. Apple Vision Pro Apps: The Apple Apps During WWDC 2023, Apple’s debut of the Apple Vision Pro drew much attention to the existing Apple tools that would work on the headset.

Apple 249

Apple Immersion Microsoft Tools 249

XR Today - Virtual Reality

MAY 29, 2023

People seeking visas, passport renewals, and updated country info can use cross-platform tools to receive key information and documents for their travels. This also applies to companies like IKEA and Amazon, where customers can superimpose virtual furniture, electronics, and clothing stocks in physical locations.

Virtual Reality 226

Virtual Reality Tourism Magic Leap Retail 226

Tech Trends VR

MAY 21, 2018

Retail and marketing companies have realized that virtual reality technology can be an effective tool to further assist consumers with the purchase process and provide them with the ability to visualize and personalize the products more realistically,” says Khin Sandi Lynn, Industry Analyst at ABI Research.

Retail 282

Retail Trends Virtual Reality AR 282

The Ghost Howls

OCTOBER 7, 2024

Or maybe “relaxed” is not the right word to use, considering the little drama on Microsoft’s headsets. Top news of the week (Image by HP) Microsoft officially drops support for its Mixed Reality headsets Microsoft has just released the infamous Windows 11, version 24H2 update. I think this speaks a lot.

Microsoft 344

Microsoft Samsung Apple Unity 344

XR Today - Mixed Reality tag

NOVEMBER 15, 2024

Microsoft HoloLens 2 Receives Final Major Update This week, Microsoft announced the final opportunity to purchase HoloLens 2 before its discontinuation in December. The first is WinGet integration, which enables users to download Microsoft Store apps after the storefront’s retirement.

Sony 70

Sony Microsoft Amazon Miami 70

The Ghost Howls

AUGUST 28, 2023

Another leak regarded the release date: an Amazon listing put the availability date of the Quest 3 starting from October, 10th. This week, Microsoft announced that MRTK will migrate to an independent GitHub account and that the project will be supported by a consortium including Microsoft, Magic Leap, and Qualcomm.

Samsung 322

Samsung Google Magic Leap Microsoft 322

The Ghost Howls

JUNE 26, 2023

If you want to start playing around with these tools, of course, you need a Mac , and if you are a Windows guy like me, you are SOL (S**t Out of Luck). Thanks to Hexa, Amazon can so show the 3D model of the items it is selling , and also provide virtual try-on features.

Unity 309

Unity Retail Eye Tracking Simulation 309

The Ghost Howls

JANUARY 22, 2021

All social companies are now competing on who can offer the best tools to create them: the one having the lead is currently Snapchat (that has been the first startup believing in augmentations), which has already implemented full-body filters, and location-based filters, where you can augment certain landmarks of various cities. Sounded good.

Augmented Reality 484

Augmented Reality Magic Leap AR Apple 484

The Ghost Howls

OCTOBER 19, 2021

Accenture’s Julie Sweet highlighted how in a time where people work from home, the company needs new tools to train its employees in an effective way and also to create a bond between the new employees and the company. VR came into mind as the ideal tool to provide both. Amazon Glow is a video projector for kids.

Magic Leap 497

Magic Leap HTC Training Virtual Reality 497

AR Insider

FEBRUARY 24, 2021

All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. In 2017, Apple released software called ARKit, which includes tools for software makers to determine how far away an object or wall is, if the phone is moving, or identify limbs in a human body, among other functions.

Augmented Reality 196

Augmented Reality Amazon Apple Virtual Reality 196

VRScout

SEPTEMBER 8, 2018

Speakers from goliaths like Amazon, Ford, and IKEA will rub shoulders with Vancouver up-and-comers including Motive.io and LNG Studios , each showcasing programs that put hardware like HTC Vive or Microsoft HoloLens through their paces. The VR/AR Global Summit is poised to bring together apps from different corners of the sector.

AR 273

AR Magic Leap Conference North America 273

The Ghost Howls

JUNE 13, 2022

It will be possible to shoot 4K videos of the augmented applications, body tracking has been improved , and the system will be able to perform better environment understanding The new ARKit features will be used by a new tool provided by Apple for all its iPhone users: RoomPlan. I think the news is the final nail in the HoloLens coffin.

AR 322

AR Apple Microsoft Ukraine 322

ARPost

JANUARY 29, 2020

Many major tech organizations such as Apple, Facebook, Google, Microsoft, and Amazon are currently working on different types of smart glasses or headsets which are more affordable and widely available to consumers, which will eventually change how we view and interact with the world around us.

AR 414

AR Augmented Reality Trends Healthcare 414

The Ghost Howls

SEPTEMBER 23, 2024

An Amazon ad appearing on the streaming platform Peacock shows the Meta Quest 3 and Quest 3S and the caption: “Meta Quest, starting at $299.99”. Regarding the actual release date, we have also a rumor: someone spotted on the Australian Amazon page an entry about the Quest 3S and the availability date being October, 16.

Unity 294

Unity Kenya Samsung AR 294

AR Insider

OCTOBER 1, 2019

Why Facebook and Amazon have joined the race to bring computing to your face. — Facebook and Amazon each discussed computer glasses at launch events this week. — Amazon’s approach is to get a lightweight product out now, while Facebook is promising advanced technology in a few years. Microsoft (enterprise) 4.

Amazon 161

Amazon San Jose Google Microsoft 161

The Ghost Howls

FEBRUARY 7, 2022

A report from Insider states that Microsoft may have canceled its plans for HoloLens 3. There is instead a rumored partnership with Samsung , where Samsung would actually build a new XR device and Microsoft offer the platform on top of which the headset may run. Some updates on Meta products. Learn more. Les Mills BodyCombat.

Virtual Reality 367

Virtual Reality Microsoft Data Machine Learning 367

XR Today - Virtual Reality

SEPTEMBER 26, 2023

Moreover, crucial tools for all XR end-users are emerging alongside the enterprise market to help users learn how to use and develop content for immersive devices. It has to do at least one of those things to transform from a novelty tech into a strategic tool that drives business value.

How To 197

How To Training Tools AR 197

The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Pre-release versions of beta tools such as Reality Composer, Create ML, Apple Configurator, etc… ?—?Engineering

Unreal 430

Unreal Apple Government Oculus 430

The Ghost Howls

MARCH 1, 2021

All the 3 major VR runtimes (Oculus, SteamVR, Microsoft) are now compatible with OpenXR , and this means that on the runtime layer on PC, now OpenXR has been fully integrated. This means that if you develop an experience using OpenXR, you can run it on Oculus, SteamVR, and Microsoft runtimes with no modification.

Sony 387

Sony Oculus Unity AR 387

AR Insider

AUGUST 14, 2020

The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple. Earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. Fully Actualized.

Wearables 275

Wearables AR Augmented Reality Strategy 275

XR Today - Virtual Reality

APRIL 19, 2023

People seeking visas, passport renewals, and updated country info can use cross-platform tools to receive key information and documents for their travels. This also applies to companies like IKEA and Amazon, where customers can superimpose virtual furniture, electronics, and clothing stocks in physical locations.

Virtual Reality 192

Virtual Reality Tourism Magic Leap Retail 192

ARPost

MARCH 24, 2020

However, one application of this technology – autonomous vehicles – requires neither of those tools. Amazon has a system, Microsoft has a system, Magic Leap has a system. When many casual users think of extended reality, they think about big glasses and funny controllers. Spatial Computing: Locations as Inputs.

Automotive 285

Automotive Magic Leap AR Augmented Reality 285

Road to VR

MARCH 10, 2020

Image courtesy Microsoft. Most USB cables are a bit short to work with a VR headset, but they can be combined with an extender; we have had success with these options on Amazon: Anker 10ft USB 3.0 VR Headsets Compatible with Half-Life: Alyx. CableCreation USB 3.0 active extender. Half-Life: Alyx Minimum Specifications.

Oculus 296

Oculus Controllers Samsung HTC 296

The Ghost Howls

SEPTEMBER 12, 2023

New leaks on Amazon and MediaMarkt have revealed that probably the headset will be available starting from October, 10th, 2023. The project is carried on by Microsoft which was given the monster contract of $22B to create this device by modifying its HoloLens glasses. Hope you enjoy!

Motion Capture 371

Motion Capture Ukraine Apple Gaming 371

The Ghost Howls

DECEMBER 1, 2019

If these Facebook features proved to be popular, more developers would use them, and finally, Facebook could have more power on the VR development tools , after the failed acquisition of Unity. affiliate link) More info (Quest on Amazon? affiliate link) More info (Quest on Amazon?—?affiliate affiliate link).

Gaming 40

Gaming Czech Republic Microsoft AR 40

ARPost

MAY 3, 2021

Augmented reality tools that allow you to work on data, visualize information, and collaborate from multiple locations are already here. Microsoft has taken the lead in this space with its HoloLens smart glasses, but Facebook isn’t far behind. In the post-pandemic world, advances in AR become more significant and practical.

Augmented Reality 330

Augmented Reality Data AR Machine Learning 330

The Ghost Howls

SEPTEMBER 4, 2019

Traditionally, leading tech vendors have invested in distributed network infrastructure, but many of them (such as Amazon, Google, Facebook, Microsoft) are adapting to a new paradigm to support localized, persistent, collaborative, shared, multiuser interactions. The AR cloud is much more rich and complex than a simple database.

Augmented Reality 375

Augmented Reality AR Technology Latency 375

XR Today - Mixed Reality tag

FEBRUARY 16, 2024

The End of the Windows Mixed Reality In its latest Windows 11 24H2 update , Microsoft is removing some support frameworks for its MR hardware and software portfolio. The update sees Windows Mixed Reality added to the “Deprecated Features” list, which congregates features that Microsoft is no longer working on.

Microsoft 67

Microsoft Apple Haptic Immersion 67

XR Today - Mixed Reality tag

MARCH 20, 2023

Amazon will reduce its workforce by 9,000 staff over the next few weeks across numerous products, including Amazon Web Services (AWS), Chief Executive Andy Jassy announced in a staff memo on Monday. Causes and Effects of New Layoffs The news comes after the company winds down its COVID-19 hires, where staff numbers topped 1.6

Amazon 70

Amazon United States Microsoft Europe 70

Anand Tech

FEBRUARY 13, 2024

According to Reuters , NVIDIA has initiated discussions with leading tech companies, including Amazon, Meta, Microsoft, Google, and OpenAI, to investigate the potential for developing custom chips. It is not just CUDA, but a vast library of software tools and libraries."

Automotive 115

Automotive Trends Microsoft Sony 115

AR Insider

MARCH 16, 2021

The latter powers Google’s Live View AR navigation tool. If Google is the spatial web’s knowledge layer, Facebook could be its social layer , Microsoft the enterprise productivity layer , and Amazon the commerce layer. That includes a vast image database for object recognition and geo-specific place data from Street View.

AR 286

AR Google Data Examples 286

XR Today - Mixed Reality tag

NOVEMBER 17, 2023

However, with 2024 shaping up to be a monumental year for XR, with Microsoft, NVIDIA, Amazon, and Apple all putting major stakes and investments into the space, what companies do today could greatly influence the future of work. The firm is rolling out the features starting in early December this year for free.

Microsoft 64

Microsoft Amazon United Kingdom Immersion 64

XR Today - Mixed Reality tag

NOVEMBER 23, 2023

Since mid-2023, firms like Microsoft and Meta moved towards the wordage following the decline of faith towards the initial Metaverse wave towards the start of the year. More recently, at Ignite, Microsoft introduced the first updates to its 2024 roadmap, including avatar, immersive space, and AR guidance solutions.

Industry 106

Industry Microsoft Simulation Immersion 106

AR Insider

OCTOBER 31, 2019

The incumbents like Facebook, Google, Apple, Microsoft or Snap already own global social graphs, but perhaps looking to unseat them could be the multiplayer gaming behemoths like Sony, Activision Blizzard or EA, or 3D-specific ideas like Aura’s “avatar as a service”.

Magic Leap 161

Magic Leap AR Microsoft Apple 161

ARPost

JUNE 6, 2019

However, the newly-released Moverio application is only compatible with Moverio smartglasses, which are available through Amazon and Best Buy. Laroue said Epson’s biggest competitor in this space is not another AR company, but rather tools like Skype and FaceTime.

Augmented Reality 155

Augmented Reality AR Europe Strategy 155