Remove Amazon Remove Microsoft Remove Trends
article thumbnail

Who’s Waging the Wearables Wars? Part II: Microsoft

AR Insider

After examining Amazon last week, it’s time to zero in on Microsoft. In addition to standard audio fare like music and phone calls, they’ll integrate natively with Microsoft products like Office. ’ It turns out that its motivations are similar to Amazon’s. Microsoft had a similar fate in smartphone era.

Wearables 289
article thumbnail

Spatial Beats: Microsoft Mesh, Niantic & VR Training

AR Insider

This week, we look at takeaways from Microsoft Ignite, Space X, Pokemon Go and VR training from Bank of America. The company is going all in on Mixed Reality, to paraphrase its chief executive Satya Nadella, who used Microsoft’s AltspaceVR platform for his keynote. W elcome back to Spatial Beats.

Training 351
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Power and Responsibility: Highlights from Microsoft Build

Tech Trends VR

Live from Seattle, Tech Trends scoops up all the tastiest bites from the #MSBuild2018 developer’s conference. “We We need to ask ourselves not only what computers can do, but what they should do,” said Microsoft CEO Satya Nadella in his opening keynote at Build. Microsoft sees the “intelligent cloud” as the backbone of this revolution.

Microsoft 235
article thumbnail

What Will AR Do for Brand Marketing in 2021?

AR Insider

With that backdrop, here’s our dialogue with Maher on the biggest trends and value drivers he’s seeing in brand marketing as we close out 2020. Next-generation smart packaging will take off and provide a supplemental digital experience via AR that ladders up to the overall trend of shifting towards hands-free shopping.

AR 407
article thumbnail

Report: TikTok Parent Lays Off Hundreds at VR Subsidiary Pico Interactive, Tencent Scraps VR Plans

Road to VR

This follows a widening trend of layoffs which have affected nearly every big name in tech, including Google, Meta, Amazon, and Microsoft. Microsoft recently announced it was shuttering its social VR platform AltspaceVR in addition to its XR interface framework, Mixed Reality Toolkit.

Malaysia 364
article thumbnail

Can Wearables Set the Stage for AR Glasses? Part II

AR Insider

That includes Google, Microsoft, Amazon, Snap and others. Speaking of direct consumer touchpoints, Amazon blitzed the wearables market in 2019 as a delivery system for Alexa. The situation is similar with Microsoft. And the trend stretches beyond these tech giants. Its Echo Buds are AirPod-like Bluetooth earpieces.

Wearables 306
article thumbnail

Could the 2020s Be the Decade When AR Glasses Replace the Smartphone?

ARPost

AR glasses are expected to be the next most trending pieces of tech in infotainment over the next decade. A trend such as AR glasses and scenarios which create its adoption in infotainment give us future insight into how this new technology can translate. The gradual sequence of trends suggests an ongoing demand for increased mobility.

AR 414