AR Insider

JULY 24, 2020

Unity’s Tony Parisi reiterates that this capability is here today… we just need to make it scalable. But what about the ability for Walmart and Amazon to capture and distribute 3D models for millions of SKUs? The next few years will be about scaling up to Amazon-sized product libraries.

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Retail AR Amazon Education 277

The Ghost Howls

AUGUST 28, 2023

Another leak regarded the release date: an Amazon listing put the availability date of the Quest 3 starting from October, 10th. That’s fantastic news for all Unity XR developers! This would be coherent with Robert Scoble claiming that the XR strategy of Apple was started by Steve Jobs. in the reviews!

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Samsung Google Magic Leap Microsoft 309

The Ghost Howls

APRIL 26, 2021

As always, they’re doing a great job not only with the product but also with the communication strategy. Before leaving you to the best news of the week, I would like to highlight two notable things about my work: My crazy trolling game “The Unity Cube” has been featured in a video by Upload VR! Amazon is opening its AR Beauty Salon.

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Magic Leap Oculus Unity Gaming 366

The Ghost Howls

OCTOBER 2, 2023

I think Meta hopes to reinvigorate the sales with the new headset… let’s see if this strategy is going to pay off. It is also possible to create your custom spaces to use in Mesh either with a no-code editor or by using Unity to create more personalized and complex scenes.

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Las Vegas Amazon Controllers Gaming 357

The Ghost Howls

SEPTEMBER 26, 2023

Considering the leaks on Amazon and MediaMarkt, the device will probably be available starting from October, 10th, 2023. ” Kids will be an important part of the strategy to sell a lot of headsets during the holiday season , so I expect that some features and some games will be announced specifically for them.

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Data AR Apple Hardware 386

The Ghost Howls

JULY 31, 2023

There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more. It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. More info (Somnium Space 3.0

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Apple Ukraine Samsung Data 267

XR Today - Mixed Reality tag

DECEMBER 1, 2023

Foremost cloud leaders like AWS and Microsoft offer access to spatial computing solutions, such as Amazon Sumerian, for 3D scene creation. Meta is in the process of developing full-body tracking software for its Quest devices and future metaverse strategies.

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Trends Wearables Haptic Eye Tracking 107

XR Today - Mixed Reality tag

NOVEMBER 9, 2023

Foremost cloud leaders like AWS and Microsoft offer access to spatial computing solutions, such as Amazon Sumerian, for 3D scene creation. Meta is in the process of developing full-body tracking software for its Quest devices and future metaverse strategies.

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Trends Wearables Eye Tracking Software 100

Cats and VR

MAY 1, 2017

The tactical strategy game, which combines elements of board games, collectible card games, and digital games, has been reimagined for VR and set inside a deep space game arena. Built in Unity , the title has added a new single-player AI mode and supports multiplayer matches. USD (regular price $4.99).

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Augmented Reality Gaming Virtual Reality AR 102

The Ghost Howls

MAY 15, 2023

We are all curious to see how this strategy will pay off. According to Upload VR, for instance, “in UK, it’s now available at GAME , Amazon UK , ShopTo , Currys , Argos and more. All without leaving your editor. The console is now available for purchase at the most popular online and offline retailers.

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Google Samsung Apple Virtual Reality 478

XR Today - VR Headsets tag

OCTOBER 31, 2023

AWE 2023: Lenovo on its Enterprise First XR Strategy Lenovo is working hard within the busy XR marketplace to debut a product portfolio of enterprise-grade immersive hardware. That gives you, as the enterprise, the security that you’re not investing in a one-way road – without an exit strategy.

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Training Industry Strategy AR 98

VRWorld

JULY 12, 2017

Tony Parisi, Global Head of VR/AR, Unity Technologies. Marcus Kühne, Strategy Lead, Immersive Techologies, AUDI. Dan Ferguson, Co-Founder / EVP Digital Interactive Strategy, Groove Jones. It is surprising not to see major players from Amazon, Facebook, Google or Valve. Maureen Fan, CEO, Baobab Studios.

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Conference San Francisco Virtual Reality Tourism 49

The Ghost Howls

JANUARY 22, 2021

Of course, Microsoft and Amazon are observing the situation: in my opinion, Microsoft will wait a bit , considering its focus on AR enterprise with HoloLens, while Amazon could improve its already existing offering of glasses connected with Alexa. WebAR will start to exploit its potential.

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Augmented Reality Magic Leap AR Apple 472

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. The Evolution of Brand Activations.

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The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Let’s see what will happen… and in the meantime let’s eat lots of popcorns. More info (Apple threatens Epic) More info (Microsoft files an official support for Epic).

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Unreal Apple Government Oculus 421

The Ghost Howls

AUGUST 1, 2020

As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. Amazon and Tesla could be two outsider of the XR ecosystem instead. . “The farm has been plowed, the farm is now ready for seeds” , he adds.

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Apple Oculus China Magic Leap 510

The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Blogger Tom Ffiske, that writes on Virtual Perceptions, has decided to write a very good book about AR and VR technologies and it is becoming pretty popular on Amazon.

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Hand tracking AR Oculus HTC 231

XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

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Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

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Strategy Augmented Reality Machine Learning AR 78

The Ghost Howls

DECEMBER 1, 2019

This acquisition signs a new course for Facebook strategy in XR: after having just partnered with external studios for the development of its top-notch exclusive titles (e.g. affiliate link) More info (Quest on Amazon? affiliate link) More info (Quest on Amazon?—?affiliate affiliate link) More info (Pimax 5K+ on Amazon?—?affiliate

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Gaming Czech Republic Microsoft AR 40

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Yes, they use similar tools, if not the same tool, as AR developers use: like Unity. The tech industry is gearing up for a new paradigm shift. Yes they think in 3D.

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AR Augmented Reality Magic Leap Immersion 62

XR Today - Augmented Reality tag

OCTOBER 14, 2024

At the heart of our platform strategy is developing common global core capabilities that are built once and deployed across Walmart U.S., Walmart is now using its Immersive Commerce APIs for alpha testing with Unity and it will leverage the APIs to launch a new experience with ZEPETO. Sam’s Club and Walmart International. “As

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Immersion AR Retail Mexico 95

XR for Business Podcast

AUGUST 12, 2019

They’re delivering a mixed reality platform that is the world’s largest brands and retailers are using to streamline their merchandising process and go to market strategy much faster. You can build in Unity, it’s the same thing. billion products for sale on Amazon. Alan: Absolutely. Alan: Yeah.

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Retail Technology AR Augmented Reality 78

XR for Business Podcast

AUGUST 12, 2019

They’re delivering a mixed reality platform that is the world’s largest brands and retailers are using to streamline their merchandising process and go to market strategy much faster. You can build in Unity, it’s the same thing. billion products for sale on Amazon. Alan: Absolutely. Alan: Yeah.

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Retail Technology AR Augmented Reality 78

XR for Business Podcast

JANUARY 24, 2020

I was– I lead business development, and strategy, and partnerships for a couple different startups. And I joined his VR production company, leading business development strategy. We just worked with Unity, building augmented reality projects. You can buy it on Amazon, you can buy it at Best Buy.

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Training New York Video Strategy 78

XR for Business Podcast

JANUARY 24, 2020

I was– I lead business development, and strategy, and partnerships for a couple different startups. And I joined his VR production company, leading business development strategy. We just worked with Unity, building augmented reality projects. You can buy it on Amazon, you can buy it at Best Buy.

Training 78

Training New York Video Strategy 78

XR for Business Podcast

JANUARY 24, 2020

I was-- I lead business development, and strategy, and partnerships for a couple different startups. And I joined his VR production company, leading business development strategy. We just worked with Unity, building augmented reality projects. You can buy it on Amazon, you can buy it at Best Buy. Cortney: No, it's great.

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Training New York Video Strategy 60

XR for Business Podcast

JUNE 24, 2019

The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. ” When I look at the market, the companies that are taking that same sort of strategy — everything from Microsoft down to startups — are the ones that are doing relatively well.

AR 78

AR Technology Industry Construction 78

XR for Business Podcast

JUNE 24, 2019

The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. ” When I look at the market, the companies that are taking that same sort of strategy — everything from Microsoft down to startups — are the ones that are doing relatively well.

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AR Technology Industry Construction 78

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. I’ll mention a bunch more: Apple, Google, Amazon, Facebook, Qualcomm, Intel, Unity — you’re looking at these massive companies now, and they’re all betting big on VR and AR.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. I’ll mention a bunch more: Apple, Google, Amazon, Facebook, Qualcomm, Intel, Unity — you’re looking at these massive companies now, and they’re all betting big on VR and AR.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JUNE 24, 2019

The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. ” When I look at the market, the companies that are taking that same sort of strategy — everything from Microsoft down to startups — are the ones that are doing relatively well.

AR 60

AR Technology Industry Construction 60

AR Insider

OCTOBER 16, 2019

So it includes game engines like Unity, AR experience creation like Amazon Sumerian, or Web AR enablement like 8th Wall. Amazon Sumerian lowers AR creation barriers. Source: Amazon. The post AR Briefs, Episode 32: AR Strategies & Business Models appeared first on AR Insider.

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Strategy AR Trends Amazon 171

The Ghost Howls

APRIL 12, 2021

This week has been pretty crazy: It all started with Facebook approving my silly The Unity Cube application (an application with just a cube) on App Lab. The stocks of the headset are becoming empty on its main stores (Oculus website, Lenovo online store, Amazon US, etc…) and Facebook has stated that “it won’t replenish them”.

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HTC Google Razer Oculus 443

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. They're hiring a Unity developer or a 3D modeller. It's not something that every company will do.

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. They're hiring a Unity developer or a 3D modeller. It's not something that every company will do.

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. They're hiring a Unity developer or a 3D modeller. It's not something that every company will do.

Augmented Reality 60

Augmented Reality Virtual Reality Technology Training 60