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Amazon Launches ‘Prime Video VR’, Commits to Building up VR Video Library

Road to VR

Amazon today announced the launch of Prime Video VR on Oculus Quest, Go, and Gear VR. In addition to bringing the entire Prime Video catalog onto the headsets, Amazon is also for the first time adding VR content to its Prime Video library. Image courtesy Amazon.

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Case Study: MAC Cosmetics Augments Makeup Try-Ons

ARVR

These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign case studies. Many of the case studies in this report focus on fashion products. But beyond mobile AR lens-based modalities in most of these case studies, AR can be delivered in bigger ways.

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Amazon Is Helping Researchers Study How to Dim the Sun

GizModo VR

Computer processors across Amazon Web Services recently hummed into gear to create 30 simulations of what Earth could look like by the middle of this century. But this effort on Amazon’s servers represents one of the first attempts to do modeling on the cloud and could… Read more. Normally, climate models run on supercomputers.

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The XR Week Peek (2024.10.12): AI models generate 3D scenes, Samsung may unveil its smartglasses in January, and more!

The Ghost Howls

The combination of Quest 3 and Quest 3S sales on Amazon US was around 146,000 headsets, which is absolutely a good number, but it is 14% less than what Quest 3 and Quest 2 sold last year. The Quest 3S instead, did not have stellar sales number s. Usually, you need to wear bulky helmets to detect EEG and this makes them not very user-friendly.

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Lenovo VR Classroom 2 Updates Aim To Simplify VR Education

VRScout

Studies show that learning through VR versus traditional means result in measurably higher retention rates and performance gains,” Henderson adds, “The benefit of VR learning with a solution like Lenovo VR Classroom 2 is the ability to engage students and immerse into subjects and scenarios that are beyond paper or screens.” .

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AR Playdates Could Revolutionize How Families Connect Over Long-Distances

VRScout

According to a recent study conducted by AARP , distance is the biggest barrier to seeing grandparents: “Over half of grandparents have at least one grandchild who lives more than 200 miles away, and about a third live more than 50 miles from their closest grandchild.” In-person playdates are becoming increasingly rare and infrequent.

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Does AR Really Reduce eCommerce Returns?

AR Insider

Though this AR advantage is oft-cited, data points to validate it are spread out among case studies, pitch decks and conference presentations. And for companies like Amazon that operate on extremely thin margins, returns can cause quite a bottom-line blow. Why is this important? Returns are a $550 billion problem in the aggregate.

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