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Case Study: MAC Cosmetics Augments Makeup Try-Ons

ARVR

These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign case studies. Many of the case studies in this report focus on fashion products. But beyond mobile AR lens-based modalities in most of these case studies, AR can be delivered in bigger ways.

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Amazon Is Helping Researchers Study How to Dim the Sun

GizModo VR

Computer processors across Amazon Web Services recently hummed into gear to create 30 simulations of what Earth could look like by the middle of this century. But this effort on Amazon’s servers represents one of the first attempts to do modeling on the cloud and could… Read more. Normally, climate models run on supercomputers.

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Amazon Launches ‘Prime Video VR’, Commits to Building up VR Video Library

Road to VR

Amazon today announced the launch of Prime Video VR on Oculus Quest, Go, and Gear VR. In addition to bringing the entire Prime Video catalog onto the headsets, Amazon is also for the first time adding VR content to its Prime Video library. Image courtesy Amazon.

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Amazon's Weird Body Fat Scanner Is Still a Problem

GizModo VR

Amazon would like you to believe that knowing your body fat percentage via its Halo Band fitness tracker’s body scan feature will make you a healthier person. So much so that it’s released a validation study in partnership with Pennington Biomedical Research Center that asserts the feature is comparable to dual-energy… Read more.

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Disney's classic songs are now lo-fi beats to relax/study to

Mashable VR

Disney has released an album of lo-fi instrumental covers of some of their classic songs, creating a collection of nostalgic beats for you to relax/study to.

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Gold Mining Is Hurting the Amazon's Ability to Store Carbon

GizModo VR

Gold mining is becoming an increasingly dangerous threat to the Amazon. A new study has found that barely any trees or plants grow where mines once sat. Without trees or vegetation, though, the Amazon also can’t store as much carbon to prevent… Read more. This is bad news for the wildlife that depends on vegetation for habitat.

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Study Finds It Could Take Humanity a Decade to Recover from Pandemic Costs, Except for Billionaires, Who Are Doing Great

GizModo VR

Imagine that you were granted one wish, and that wish were that America got to watch a real-world Hollywood switcheroo involving Jeff Bezos and an Amazon warehouse worker. And now hold onto that pleasant thought so you can stomach this news: According to a new Oxfam study , the spare change that the world’s top ten… Read more.

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