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Reality Bytes: Snap, Google & Amazon

AR Insider

We continue the narrative this week with Maher’s look at Snap’s latest AR blitz, Google’s Starline 3D video calls and Amazon’s grand acquisition. Snap releases some cutting-edge AR technology and shopping tools with hopes it can be an end-to-end e-commerce solution. Will it work? More from AR Insider….

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Amazon’s New ‘Sumerian’ Tool Aims to Make Developing Web-based VR Apps Easier

Road to VR

Amazon today announced a new developer tool at its annual AWS re:Invent that aims to make creating web-based applications for VR/AR and traditional monitors even easier. ” The tool is entirely web-based which, just like the VR/AR applications it can generate, means there’s no extra software to install.

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Amazon Promises “single-digit latency” for AR/VR Streaming Over 5G with AWS Wavelength

Road to VR

Last month Amazon quietly announced the ‘Wavelength’ platform as part of its Amazon Web Services (AWS) offering. Amazon says the platform is made for “latency-sensitive workloads” including AR/VR streaming, game streaming, IoT and more.

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Hexa and Amazon Redefine Immersive Retail Experiences by Empowering Merchants

ARPost

Today, a transformative alliance between 3D visualization platform Hexa and e-commerce powerhouse Amazon is breaking down the barriers of immersive retail. ” Even without prior experience with AR or 3D tech, Amazon sellers can render high-quality images and videos for their product pages.

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Amazon Prime Video is Getting a Well Overdue Relaunch on Quest, Including Offline Watching

Road to VR

Amazon today released a new version of its Prime Video app for Quest, which is letting you do one thing the 2019-era version never got around to: downloading and watching videos offline. You’ll be able to use the tools that you’re already familiar with to bring your mobile apps to Meta Horizon OS or to create entirely new mixed reality apps.

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Amazon, Qualcomm & More Invest $11.2M in TRIPP to Build the “mindful metaverse”

Road to VR

The Series A was led by BITKRAFT Ventures, with participation from Qualcomm, Amazon Alexa Fund, HTC, Niantic and existing investor Mayfield. ” “We’re grateful that more and more investors are recognizing the need for innovative wellness tools that expand beyond traditional meditation apps,” said Nanea Reeves, founder and CEO of TRIPP.

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Amazon to Begin Selling VR Apps Through New HTC Partnership

Road to VR

Amazon will soon begin selling VR apps on its massive digital marketplace through a new partnership with HTC. The company’s partnership with Amazon will allow customers to buy Viveport apps directly on the Amazon marketplace. In addition, consumers will have a new way to discover and purchase titles on Amazon.

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