XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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XR Today - Mixed Reality tag

JULY 27, 2023

Major corporations like Accenture, Bank of America, Coca-Cola, and others have adopted immersive learning tools to train their staff at scale and on the fly. Also, some hire their own Unity or Unreal Engine developers or licenced out those software developer kits (SDKs). It’s really the home of ready-made VR training apps.

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The Ghost Howls

FEBRUARY 5, 2024

My feed on social media is full of posts about the Apple Vision Pro, which has just been released a few days ago. So, as you can expect, a big part of this newsletter will be about Apple’s device, but actually there are also a few interesting pieces of news that regard other products and other companies.

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XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. But at any rate, what we realized was when Google and Apple gave this gift of AR to the world just three summers ago, saying they were all-in with AR, meaning that the hardware was going to work, it was like, wow.

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AR Chicago Augmented Reality Training 78

XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. But at any rate, what we realized was when Google and Apple gave this gift of AR to the world just three summers ago, saying they were all-in with AR, meaning that the hardware was going to work, it was like, wow.

AR 78

AR Chicago Augmented Reality Training 78

XR for Business Podcast

JULY 8, 2019

Apple, when it comes out with its product, will create another silo. Today, without tools that can do that — like Unity — we wouldn’t see as much proliferation of solutions for business or consumer. You mentioned Unity, and Tony Parisi has been working in the WebAR space forever, and really pushing forward.

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XR for Business Podcast

JULY 8, 2019

Apple, when it comes out with its product, will create another silo. Today, without tools that can do that — like Unity — we wouldn’t see as much proliferation of solutions for business or consumer. You mentioned Unity, and Tony Parisi has been working in the WebAR space forever, and really pushing forward.

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AR Magic Leap Technology Software 78

XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. But at any rate, what we realized was when Google and Apple gave this gift of AR to the world just three summers ago, saying they were all-in with AR, meaning that the hardware was going to work, it was like, wow.

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AR Chicago Augmented Reality Training 60

The Ghost Howls

DECEMBER 26, 2023

PS Remember that there is an ongoing giveaway of physical copies of the Sam&Max game for PSVR for all people in North America! More info Quest Pro can now track your tongue In version 60 of its SDKs for Unity and native code, Meta has added the functionality of detecting how much you are pulling out your tongue.

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XR for Business Podcast

AUGUST 12, 2019

There’s a hundred Macy’s across America that have VR now. You can build in Unity, it’s the same thing. So standardizing the 3D models that everybody uses; There’s OBJ, there’s glTF, there’s FDX, there’s now USDZ with Apple. If you want to drop it on the web, it won’t work.

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Retail Technology AR Augmented Reality 78

XR for Business Podcast

AUGUST 12, 2019

There’s a hundred Macy’s across America that have VR now. You can build in Unity, it’s the same thing. So standardizing the 3D models that everybody uses; There’s OBJ, there’s glTF, there’s FDX, there’s now USDZ with Apple. If you want to drop it on the web, it won’t work.

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Retail Technology AR Augmented Reality 78

XR for Business Podcast

AUGUST 21, 2019

He’s designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. Unity is a tool that we use a ton, and it’s cross-platform. And not just America. Then Apple announced their ARKit devices; there’s about 600 million.

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Austin AR Examples Google 78

XR for Business Podcast

AUGUST 21, 2019

He’s designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. Unity is a tool that we use a ton, and it’s cross-platform. And not just America. Then Apple announced their ARKit devices; there’s about 600 million.

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Austin AR Examples Google 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Dominic: Oh, yeah.

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Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Dominic: Oh, yeah.

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Real Estate AR Magic Leap Brazil 78

The Ghost Howls

JANUARY 2, 2019

Feature comparison between ARCore, ARKit and the Unity Handheld AR SDK (Image by Unity). Meta is having funding issues because of the new trade wars between America and China. Apple glasses. Concept of a future AR glass by Apple (Image by iDropNews). ODG is launching a patent sale now in January.

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Augmented Reality Magic Leap Leap Motion AR 419

XR for Business Podcast

AUGUST 21, 2019

He's designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. Unity is a tool that we use a ton, and it's cross-platform. Now, you can actually make a product that's targeted at pretty much everyone in America right now, right?

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Austin Google AR Examples 60

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who's on the flip side of that marketplace, actually-- we're about to launch our first SDK and that's-- we think of it much more at a Unity level, than necessarily as an Apple or a Google level. But you also need to get the AR platforms.

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Real Estate AR Magic Leap Brazil 60

XR for Business Podcast

SEPTEMBER 25, 2019

We watch what America does, and we wait for them to make their mistakes, and then once it’s proven, we jump on. Dirk: That’s like the Apple strategy, right? Oh, I need 10 people with Unity skills. Yes — I played a lot around with the Apple pencil. Dirk: Yeah, exactly. laughs] Alan: Exactly.

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AR Machine Learning Augmented Reality Technology 78

XR for Business Podcast

SEPTEMBER 25, 2019

We watch what America does, and we wait for them to make their mistakes, and then once it’s proven, we jump on. Dirk: That’s like the Apple strategy, right? Oh, I need 10 people with Unity skills. Yes — I played a lot around with the Apple pencil. Dirk: Yeah, exactly. Alan: Exactly. Dirk: Exactly.

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AR Machine Learning Augmented Reality Technology 78

XR for Business Podcast

SEPTEMBER 25, 2019

We watch what America does, and we wait for them to make their mistakes, and then once it's proven, we jump on. Dirk: That's like the Apple strategy, right? Oh, I need 10 people with Unity skills. Yes -- I played a lot around with the Apple pencil. And then they will quickly turn into the--. Alan: Fast follow.

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AR Machine Learning Augmented Reality Technology 60

XR for Business Podcast

SEPTEMBER 29, 2020

Unity Technologies just went public. Now, if you look at something like game engines, for example, Unity and Unreal, they've been established for many, many years. And Unity's, I think started. Alex: I guarantee that most of Unity's investors are not going into the engine to build their own demos. Alex: Huge news.

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Canada Unity Magic Leap Augmented Reality 78

XR for Business Podcast

SEPTEMBER 29, 2020

Unity Technologies just went public. Now, if you look at something like game engines, for example, Unity and Unreal, they've been established for many, many years. And Unity's, I think started. Alex: I guarantee that most of Unity's investors are not going into the engine to build their own demos. Alex: Huge news.

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Canada Unity Magic Leap Augmented Reality 78

XR for Business Podcast

SEPTEMBER 29, 2020

Unity Technologies just went public. Now, if you look at something like game engines, for example, Unity and Unreal, they've been established for many, many years. And Unity's, I think started. Alex: I guarantee that most of Unity's investors are not going into the engine to build their own demos. Alex: Huge news.

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Canada Unity Magic Leap Augmented Reality 60

XR for Business Podcast

DECEMBER 29, 2020

And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. And Apple also earlier this year acquired NextVR, which-- that company has all the licensing rights to real-time capture in 360 of NASCAR, and NBA, and all of the other sports. Golf, I think. everything. That was a year ago.

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Machine Learning Education Apple Latency 78

XR for Business Podcast

DECEMBER 29, 2020

And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. And Apple also earlier this year acquired NextVR, which-- that company has all the licensing rights to real-time capture in 360 of NASCAR, and NBA, and all of the other sports. Golf, I think. everything. That was a year ago.

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Machine Learning Education Apple Latency 78

XR for Business Podcast

DECEMBER 29, 2020

And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. And Apple also earlier this year acquired NextVR, which-- that company has all the licensing rights to real-time capture in 360 of NASCAR, and NBA, and all of the other sports. Golf, I think. everything. That was a year ago.

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Machine Learning Education Apple Latency 60

XR for Business Podcast

NOVEMBER 18, 2019

If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.” And they’re getting to the point where they’re retiring right here in North America, a lot of the baby boomers are leaving the workforce.

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Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.” And they’re getting to the point where they’re retiring right here in North America, a lot of the baby boomers are leaving the workforce.

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Augmented Reality Industry AR Technology 78

The Ghost Howls

DECEMBER 13, 2021

This has been a pretty interesting week for me, having spoken at XR Safety Week and Stereopsia, and having published two cool articles about creating innovative SteamVR controllers and using Application SpaceWarp in Unity to almost double the framerate of your application. Apple headset may be very lightweight. Top news of the week.

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Survey Apple AR Samsung 365

XR for Business Podcast

NOVEMBER 18, 2019

If you show up to a-- pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, "listen, we can go build anything." And they're getting to the point where they're retiring right here in North America, a lot of the baby boomers are leaving the workforce. Alan: Yeah.

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Augmented Reality Industry AR Technology 60

XROM

JULY 18, 2021

Previously she was one of the first employees at NextVR ( acquired by Apple ), a virtual reality company focused on live entertainment across music and sports. Arvind Neelakantan was earlier part of Unity India & was instrumental in the adoption and growth of the company's solutions across product verticals. 17- Helen Situ.

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The Ghost Howls

SEPTEMBER 20, 2020

For sure the announcement at FC and the release date in 2021 have been studied to put some pressure on Apple , which seems to be the only rival to Facebook for what concerns the AR future. I’m a developer, where is Unity, where is Visual Studio? Otherwise, it just becomes a gimmick that you use for 1 hour.

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Oculus AR Data Gaming 545

The Ghost Howls

JANUARY 25, 2022

In the USA, it is almost mainstream; in Europe, it is something for people that have some knowledge of gaming or technology; in South America, is very difficult to get a headset. It will also be a defensive move against Apple. Apple could announce its headset. Apple could announce its headset.

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Virtual Reality Eye Tracking Government Apple 540

The Ghost Howls

OCTOBER 28, 2024

And yes, there is also my Unity Cube. in Latin America) The price is a strong point of this headset: €330 to get such a powerful headset that can run amazing VR games, that can work in mixed reality, and give you access to such a wide selection of content is literally a steal.

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