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Coca-Cola Creates Virtual Environments and Assets in Ongoing Campaign

ARPost

The concerts involved volumetric captures of the recording artist in a virtual environment complete with digital effects and backup dancers. Partnering on the second virtual concert experience were creative AR platform 8th Wall and creative production partner Tool of North America.

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VR Workplace Productivity: Enhancing Productivity and Immersive Collaboration with VR Headsets

XR Today - Virtual Reality

As organizations like Varjo create more intuitive solutions for building digital twins of specific spaces, the opportunities companies have to create dedicated virtual environments for specific employees are growing too. Outside of training, the Bank of America is also using virtual reality to improve employee wellness.

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Understanding the Effect of XR in Manufacturing Spaces

XR Today - Virtual Reality

Applying XR to Manufacturing Sectors Gene Feldman, Training Manager at Nestle Preena, Pet Care North America , leverages XR to support sales functional roles for its North America pet care division, whereby Feldman has been leading a VR project for the “past seven and a half years.”

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Blippar AR Experience Builds Brand Awareness for Corona Hard Seltzer

ARPost

Users can also record video of themselves within the virtual environment to share on social media. Blippar is based in London, so its experiences aren’t as familiar to many in North America. Within the experience, users can read exclusive recipes and even order ingredients to be delivered by Basketful. All Eyes on Blippar.

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Web3 Presents New Opportunities and Models, says Lloyd’s Fintech Investment Director

XR Today - Virtual Reality

Nike Digital developed the service with Roblox, providing users with a virtual environment that detects user movement with a smartphone’s AR hardware and accelerometers. A notable example is NIKELAND, a Metaverse service aimed at younger users and promoting active lifestyles.

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Strivr Enhances Immersive Learning With Generative AI, Equips VR Training Platform With Mental Health and Well-Being Experiences

ARPost

They allow employees to practice and acquire critical skills in a safe, virtual environment, helping them gain more confidence and efficiency while training. So far, VR training platforms have been improving employee onboarding, knowledge retention, and performance.

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HTC VIVE VR Headset Now Available on Amazon

VRScout

Exposing this $800 VR platform to millions of new buyers in North America. The HTC VIVE (yes, they now capitalize all the letters in VIVE) is getting itself in front of millions of new online shoppers perusing the virtual aisles of Amazon. The post HTC VIVE VR Headset Now Available on Amazon appeared first on VRScout.