VRScout

JUNE 26, 2023

The visionOS SDK is built using the same basic framework that is used by Apple’s other operating systems. Credit: Apple “Apple Vision Pro redefines what’s possible on a computing platform. You can preview and prepare your content for Apple Vision Pro similar to how you would for iPhone and iPad.

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The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. For now, I’ve read the available documentation and I think it’s already worth telling you what are some very interesting tidbits that I’ve learnt about Apple Vision Pro development in Unity.

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Road to VR

FEBRUARY 4, 2025

According to a Bloomberg report, Apple has shuttered an AR glasses project aimed at mainstream consumers. Apple Vision Pro | Image courtesy Apple Still, the Mac-connected version of the device allegedly underperformed during executive reviews.

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AR Insider

MARCH 13, 2025

At SXSW, Apple debuted its immersive Metallica experience. AR Insider Editor at Large Emily Olman was on site to get a demo from Apple. She breaks down her observations on Apple's latest, and the broader return of cinematic VR. This post appeared first on AR Insider.

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AR Insider

JANUARY 1, 2025

Apple recently stripped away some of the friction in visual search. The iPhone 16's new Camera Control button includes a function to launch visual searches on the fly. Could this one-touch approach accelerate visual search's adoption curve? This post appeared first on AR Insider.

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AR Insider

OCTOBER 31, 2024

This week on Reality Bytes, we explore OpenAI's journalism grants, Apple's overdue safeguards and Grubhubs evolution into an ad platform. This post appeared first on AR Insider.

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AR Insider

OCTOBER 24, 2024

This week on Reality Bytes, we explore Google's AI-powered shopping, Apple's integration of BNPL services into Apple Pay, and Instagram's new Social Library. This post appeared first on AR Insider.

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AR Insider

SEPTEMBER 25, 2024

Apple recently stripped away some of the friction in visual search. The iPhone 16's new Camera Control button includes a function to launch visual searches on the fly. Could this one-touch approach accelerate visual search's adoption curve? This post appeared first on AR Insider.

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AR Insider

OCTOBER 29, 2024

Just after the Mac’s 40th anniversary last February, Apple Vision Pro (AVP) launched. And both were/are… Continue reading → How Many Vision Pros Will Apple Sell This Year? Both devices were/are first steps in a long journey. This post appeared first on AR Insider.

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AR Insider

APRIL 4, 2024

This week on Reality Bytes, we clone our voice with OpenAI, test out advertising on Discord, and get spatial with the MLB on Apple Vision Pro. This post appeared first on AR Insider.

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AR Insider

APRIL 18, 2024

Among all of the things that Apple Vision Pro is doing and demonstrating, a seldom-discussed matter of its customer support was revealed by AR Insider Editor-at-Large, Emily Olman. She unravels the tale. This post appeared first on AR Insider.

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AR Insider

DECEMBER 28, 2023

Apple continues to make moves to catch up to Google's leading position in online mapping, including immersive features like AR navigation. Its latest move involves collecting 3D mapping data while people use Apple Maps. This post appeared first on AR Insider.

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The Ghost Howls

MAY 26, 2023

It’s a good occasion to meet there or to do something together for the possible launch of the Apple headset. And talking about this, let’s talk also about one more thing… Apple Park storming It’s highly probable that on June, 5th, Apple will announce its first mixed-reality headset.

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AR Insider

JUNE 20, 2024

This week on Reality Bytes, we explore TikTok Shop's beauty e-comm dominance, Disney's "advergame" and shoppable ads, and WebXR's integration with Apple's visionOS 2. This post appeared first on AR Insider.

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The Ghost Howls

FEBRUARY 5, 2025

In his latest report, Gurman says Apple canceled some tethered AR glasses that should have been connected to the iPhone to show a large screen in front of the user. This does not mean that Apple has given up on AR glasses, though. But they got bad feedback from early testing so they were canceled altogether.

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The Ghost Howls

JUNE 5, 2023

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

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AR Insider

SEPTEMBER 12, 2024

Apple announces Visual Intelligence, Google expands virtual try-on options, and Walkabout Mini Golf goes cross-platform. We have these and other items from XR and AI realms through the eyes of Charlie Fink. This post appeared first on AR Insider.

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XR Today - Virtual Reality

JANUARY 22, 2025

Innoactive announced a new product partnership with Apple and NVIDIA to introduce a streaming service that connects NVIDIA Omniverse and the Apple Vision Pro headset. This collaboration enables NVIDIA Omniverse developers to stream their Universal Scene Description (OpenUSD) workflows directly to the Apple Vision Pro.

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Upload VR

DECEMBER 8, 2024

Apple and Sony are working to bring support for PlayStation VR2's controllers to Vision Pro, Bloomberg's Mark Gurman reports. Gurman has a strong track record when it comes to reporting Apple's moves in advance, and he even revealed many details of Vision Pro itself before it was officially revealed or even acknowledged to exist by Apple.

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AR Insider

FEBRUARY 13, 2024

One theme Vision Pro coverage isn't so much about specs and gadgetry but Apple's broader positioning and master plan. To add some color, AR Insider Editor in Chief, Mike Boland was recently on Localogy's podcast. We have audio and show notes. This post appeared first on AR Insider.

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AR Insider

NOVEMBER 26, 2024

One question that continues to loom over Apple Vision Pro – as with any early tech product – is what’s its main draw and primary function? Use cases will expand but it's strategically starting with the most relatable one: immersive entertainment. This post appeared first on AR Insider.

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The Ghost Howls

JUNE 10, 2024

F inally, I have been able to put my hands on an Apple Vision Pro. Apple is one of the tech companies that cares the most about design and beauty and the Vision Pro reflects this. This elevates the Apple Vision Pro above many cheap AR headsets that have rather imprecise tracking when the user is moving.

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The Ghost Howls

FEBRUARY 10, 2025

The controllers would be sold separately and would be fully optional, mostly dedicated to people who want to play games requiring controllers on the Apple Vision Pro. Currently, Sony does not sell the controllers separately by the headset, but if the partnership is confirmed, it will start to do so. Happy Birthday, GT!

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Road to VR

OCTOBER 31, 2024

Google has technically hosted XR games on Play in the form of Cardboard apps since 2014, which use Android smartphones as ad hoc VR displays—something that was big in kickstarting user interest in the early days of consumer VR, but not so much in the day of standalone headsets like Meta Quest 3 and Apple Vision Pro.

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Road to VR

JANUARY 21, 2025

As seen below, the top five most interesting platforms among developers were Meta Quest (63%), SteamVR (45%), Apple Vision Pro (26%), PlayStation VR/2 (25%), and Apple’s smartphone-based ARKit (12%). Click to enlarge the image below.

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AR Insider

FEBRUARY 18, 2025

Prolific Apple sleuth Mark Gurman revealed that Apple Intelligence will soon make its way to Apple Vision Pro. This is a logical convergence of both products, and one we predicted in our annual predictions exercise.What does it all mean and where could it lead? We revisit the topic. This post appeared first on AR Insider.

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Upload VR

JANUARY 31, 2025

Apple has canceled AR glasses that would have required a connection to a Mac (or originally, Apple had hoped, your iPhone), Bloomberg's Mark Gurman reports. So Apple then pivoted to powering it via a Mac, but this "performed poorly during reviews with executives", leading to its cancelation this week.

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XR Today - Mixed Reality tag

NOVEMBER 15, 2024

Will the Apple Vision Pro be discontinued? In the last couple of months, numerous reports have emerged suggesting that Apple is either slowing down or completely halting production of its flagship headset. So, what does that mean for Apple’s future in the extended reality market? Apple Cuts Vision Pro Shipments: Is This the End?

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XR Today - Mixed Reality tag

JANUARY 10, 2025

Notably, in its official press releases regarding NVIDIA robotics updates, Apple’s Vision Pro MR headset was featured in various promotional images, highlighting its pivotal role in this journey. How is NVIDIA Leveraging Apple Vision Pro? XR plays a vital role in capturing crucial data for this journey.

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Road to VR

SEPTEMBER 30, 2024

Despite Vision Pro’s $3,500 price tag, which is nearly 12 times more expensive than the $300 Quest 3S , Apple and Meta are destined to be direct competitors in the XR space at some point in the near future. Heat management, whether it would be tethered or wireless, and what devices it could support are all up for speculation.

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XR Today - Mixed Reality tag

DECEMBER 24, 2024

Its easy to write the Apple Vision Pro off as being dead in the water at this point. After all, the evidence is mounting that Apple is going to discontinue the spatial computing device in the future. But that doesnt mean Apples XR journey is over as evidenced by Apple Immersive Video. What is Apple Immersive Video?

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The Ghost Howls

MAY 6, 2024

Top news of the week (Image by Apple) Half of Fortune 100 companies are using Apple Vision Pro Apple CEO Tim Cook has answered the doom posts of the past week that revealed that Vision Pro’s sales plummeted after its launch by stating that more than half of Fortune 100 companies have bought an Apple XR headset and are experimenting with it.

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Road to VR

OCTOBER 16, 2024

In the interview, Bosworth confirmed a number of claims made in recent reports, including rumors that Meta is exploring earbuds with cameras, similar to what we’ve heard is currently going on at Apple , and a pair of mixed reality goggles which recently entered the discovery phase, described as “steampunk-like.”

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XR Today - Virtual Reality

JANUARY 31, 2025

Other leading innovation firms includeTaiwan Semiconductor Manufacturing Company (TSMC) with 4,127 granted patents, LG Corp with 3,987, Qualcomm with 3,474, and Apple with 3,437 granted patents. However, with 2024s history of Samsung securing patents for XR technology, XR sector innovation most likely makes up a portion of this lead.

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The Ghost Howls

FEBRUARY 8, 2024

The Apple Vision Pro is the device of the moment: since the preorders have been opened on January, 19th, my social media feed is full of posts that just talk about this device. And this is for a good reason: Apple entering the field is for sure a defining moment for the immersive reality space. But is it a good idea?

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Upload VR

NOVEMBER 4, 2024

The Wide and Ultrawide modes for Mac Virtual Display announced by Apple back in June have now arrived in the first visionOS 2.2 Beta, the latest beta version of Apple's Mac operating system, as we weren't able to get it working on macOS 15.1. The new modes also appear to require macOS 15.2 Now with visionOS 2.2,

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Upload VR

JANUARY 6, 2025

The director of the film Wicked used an Apple Vision Pro to view and give feedback on drafts as part of the editing process on a giant virtual screen. Chu described the experience as "a revelation", extending Steve Jobs' analogy of computers as a bicycle for the mind to describe Apple Vision Pro as a rocket ship for his imagination.

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