AR Insider

SEPTEMBER 12, 2024

Apple announces Visual Intelligence, Google expands virtual try-on options, and Walkabout Mini Golf goes cross-platform. We have these and other items from XR and AI realms through the eyes of Charlie Fink. This post appeared first on AR Insider.

Apple 323

Apple Google AR Trends 323

AR Insider

JUNE 20, 2024

This week on Reality Bytes, we explore TikTok Shop's beauty e-comm dominance, Disney's "advergame" and shoppable ads, and WebXR's integration with Apple's visionOS 2. This post appeared first on AR Insider.

Apple 342

Apple AR 342

Road to VR

JUNE 10, 2024

But there’s lots more that Apple didn’t actually show on stage. Beyond what Apple showed of VisionOS 2 in the WWDC keynote, there’s a lot more coming when the update launches this Fall. It will be interesting to see how well Apple’s approach works. Here’s everything we know so far.

Apple 254

Apple Video Immersion Real Estate 254

AR Insider

APRIL 4, 2024

This week on Reality Bytes, we clone our voice with OpenAI, test out advertising on Discord, and get spatial with the MLB on Apple Vision Pro. This post appeared first on AR Insider.

Apple 359

Apple AR 359

Road to VR

OCTOBER 25, 2024

Apple announced in June it was planning to release a wider, higher-resolution version of Mac Virtual Display for Vision Pro. Stay tuned,” Apple marketing executive Greg Joswiak recently revealed on X. Thanks to Mac-side dynamic foveated rendering, Apple maintains content will “stay sharp wherever you look.”

Apple 209

Apple 209

AR Insider

DECEMBER 28, 2023

Apple continues to make moves to catch up to Google's leading position in online mapping, including immersive features like AR navigation. Its latest move involves collecting 3D mapping data while people use Apple Maps. This post appeared first on AR Insider.

Apple 357

Apple AR Data Google 357

VRScout

JUNE 6, 2023

Disney looks to create real-life magic through its partnership with Apple. During Apple’s recent Worldwide Developers Conference (WWDC), the company unveiled the highly anticipated Apple Vision Pro, a mixed reality headset that will be available for purchase early next year.

Apple 408

Apple Conference Technology Entertainment 408

VRScout

JUNE 6, 2023

Yesterday, Apple revealed Apple Vision Pro , the company’s first spatial computing device. This includes everything from 3D “Personas” powered by machine learning technology to spatial video capture, all of which are powered by a one-of-a-kind Apple Silicon two-chip design.

Apple 419

Apple Eye Tracking Machine Learning Video 419

AR Insider

APRIL 18, 2024

Among all of the things that Apple Vision Pro is doing and demonstrating, a seldom-discussed matter of its customer support was revealed by AR Insider Editor-at-Large, Emily Olman. She unravels the tale. This post appeared first on AR Insider.

Apple 411

Apple AR 411

VRScout

JULY 3, 2023

During Apple’s 2023 WWDC, the company finally unveiled Vision Pro , a high-end mixed reality headset that could provide a big consumerism boost for augmented reality (AR) and VR technology. But why stop at $3,500 when you can get a modified version of Apple Vision Pro covered in 18K gold for $39,900?

Apple 424

Apple Augmented Reality AR Technology 424

VRScout

JUNE 7, 2021

Apple kicked off its annual World Wide Developer Conference (WWDC) earlier today with a two-hour keynote detailing several updates to its lineup of iOS products. This includes numerous improvements to Apple Maps, from additional details like elevation and custom-designed landmarks to new road details and a variety of other upgrades.

Apple 545

Apple AR Google Conference 545

Road to VR

JANUARY 8, 2024

Apple has announced an earlier-than-expected Vision Pro release date, right at the start of CES. As we talked about in our 2023 retrospective, Apple Vision Pro was certainly the most talked about story of the year. And now we’ve learned that Apple is sticking true to its word of the headsets release in “early 2024.”

Apple 318

Apple Zeiss 318

Road to VR

FEBRUARY 29, 2024

We may soon be nearing global release for Apple Vision Pro. According to Kuo, who has been one of the key figures in Apple supply chain analysis, US shipments of Vision Pro are projected to account for 200,000–250,000 units this year, which is better than Apple’s alleged estimate of 150,000–200,000 units in the US.

Apple 354

Apple Samsung Google Software 354

Road to VR

AUGUST 28, 2024

In a post on X, Meta CTO Andrew ‘Boz’ Bosworth says the company is happy to do the “heavy lifting” on bringing Apple’s media streaming to Quest— if Apple will allow it. I always wanted to get Apple AirPlay support on Meta Quest, but it was said that Apple wouldn’t cooperate.

Apple 273

Apple Gaming Construction Video 273

Road to VR

JULY 23, 2024

Meanwhile, Apple still hasn’t confirmed if Apple Intelligence features will hit Vision Pro at the same time as other Apple devices this Fall. While Meta is rapidly deploying AI capabilities to its devices, Apple has yet to confirm if its so-called ‘Apple Intelligence’ features are coming to Vision Pro.

Apple 297

Apple Boston Canada Architecture 297

Road to VR

MARCH 27, 2024

Apple finally revealed when its Worldwide Developer Conference (WWDC) is happening this summer, and the company says it’s also slated to highlight some “advancements” on Vision Pro’s operating system, visionOS. The timing on international rollout still isn’t clear however, making a WWDC announcement possible.

Apple 298

Apple Eye Tracking China Conference 298

Road to VR

JANUARY 12, 2024

XR was the future of computing, he wagered, and in buying a little known startup called Oculus, Meta would beat Apple to the punch. Ten years ago, long before Facebook became Meta, Zuckerberg reached the conclusion that XR was the future of computing and it was critically important for his company to beat Apple to the punch.

Apple 338

Apple Oculus Google AR 338

Road to VR

MARCH 20, 2024

Apple is adding support for Vision Pro’s unique input system to WebXR, the web standard which allows XR experiences to run right from a web browser. But Apple is working to fix that. The post Apple is Adding Support for Vision Pro’s Input System to WebXR appeared first on Road to VR.

Apple 360

Apple Eye Tracking Hand tracking Controllers 360

Road to VR

JUNE 5, 2023

Today at Apple’s Worldwide Developers Conference (WWDC) the Cupertino tech giant unveiled its long-awaited XR headset, dubbed Vision Pro. Apple Vision Pro’s input is based on optical hand tracking, eye-tracking, and voice input, and doesn’t feature controllers like headsets decidedly more dedicated to gaming.

Apple 339

Apple Eye Tracking Hand tracking Augmented Reality 339

Road to VR

JUNE 21, 2023

Apple has released new and updated tools for developers to begin building XR apps on Apple Vision Pro. Apple Vision Pro isn’t due out until early 2024, but the company wants developers to get a jump-start on building apps for the new headset.

Tools 349

Tools Apple Unity Simulation 349

Road to VR

JANUARY 10, 2024

Apple quietly announced plans to host in-store demos at the launch of Vision Pro, but it isn’t clear how long they will continue. Alongside its announcement of the forthcoming pre-orders and release of Vision Pro , Apple noted in a marketing email that it plans to host demos in US stores so customers can try Vision Pro themselves.

Apple 328

Apple Education Course 328

Road to VR

JANUARY 8, 2024

Alongside the release date announcement of Vision Pro, Apple revealed a new headstrap that will ship with Vision Pro, alongside the originally revealed one. ” Solo Knit Band | Image courtesy Apple As far as we know, it should be possible to combine the headset’s top strap with the Solo Knit Band if one desires.

Apple 304

Apple 304

Road to VR

JULY 19, 2024

Apple is launching a new slate of immersive video content for Vision Pro using Apple Immersive Video, a 180-degree video format combining 8K 3D video and spatial audio for immersive experiences. All of these immersive videos will be accessible for free via the Apple TV app in several countries.

Immersion 221

Immersion Filming Apple Video 221

Road to VR

APRIL 24, 2024

Independent tech analyst Ming-Chi Kuo maintains Apple may be reducing Vision Pro shipments for its international debut by a wide margin due to demand falling “sharply beyond expectations” in the US market. Apple hasn’t intimated yet when we can expect international availability of Vision Pro however.

Apple 317

Apple Head Mounted Display Samsung China 317

Road to VR

JANUARY 11, 2024

Apple Vision Pro may not ship with controllers, but a newly published patent application shows that controllers are still being actively investigated by the company. Though it was published today the patent application (identified as US20240012496A1) was first filed by Apple in mid-2023.

Controllers 294

Controllers Apple Virtual Reality Course 294

Road to VR

APRIL 2, 2024

Apple today released ‘Spatial Personas’ in public beta on Vision Pro. Much has been said about Apple’s Persona avatar system for Vision Pro. Take Freeform for instance, Apple’s collaborative digital whiteboard app. The newly upgraded avatar system can now bring people right into your room.

Apple 360

Apple Video Groups Course 360

Road to VR

JANUARY 30, 2024

The first reviews for Vision Pro are live, highlighting a ton of great, good and not-so-great things about Apple’s first mixed reality headset. That, and more.

Apple 339

Apple Video Amazon Entertainment 339

Road to VR

DECEMBER 11, 2023

According to a Bloomberg report , Apple is getting ready to prepare in-store staff on how to sell the company’s upcoming Vision Pro mixed reality headset. Image courtesy Apple The report maintains that Vision Pro’s setup process will be complex, requiring customization for each user.

Apple 320

Apple New York City Singapore New York 320

Road to VR

MAY 23, 2023

Apple has sent invitations to its upcoming WWDC keynote to select media outlets, including Road to VR. Apple has historically not invited XR media to its events, let alone commented in any way on its XR R&D that has been reportedly happening behind the scenes at the company for years. Our friends at UploadVR confirmed the same.

Apple 363

Apple AR Industry 363

XR Today - Virtual Reality

JUNE 8, 2023

This week is all about Apple. Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. There are a few reasons for this.

Apple 267

Apple Unity Immersion Hand tracking 267

Road to VR

OCTOBER 16, 2023

With Vision Pro, Apple is taking a different approach—making apps social right out of the box. Apple’s vision isn’t about creating a server full of a virtual strangers and user-generated experiences, but to make it easy to share the stuff you already like to do with the people you already know.

Apple 353

Apple Groups Strategy Latency 353

Road to VR

APRIL 4, 2023

In an interview ahead of Apple’s upcoming Worldwide Developers Conference event, CEO Tim Cook talks about the potential of XR and why elements of it may be “even better than the real world.” Just as Apple was skeptical of Google Glass, Cook knows Apple will always be in a similar boat when launching new products.

Apple 364

Apple Augmented Reality Google Technology 364

Road to VR

FEBRUARY 28, 2024

The launch of Apple Vision Pro is in some ways the most significant event for the XR industry since the acquisition of Oculus by Meta back in 2014. With Apple bringing new ideas to the table, the headset has prompted reflections on the XR industry up to this point and where things are headed.

Industry 257

Industry Apple Samsung AR 257

Road to VR

MAY 6, 2024

Now Apple has added a nifty new search function to its App Store web portal which makes it a lot easier to browse and download stuff. Apple launched its Vision Pro web portal a while ago, but if you were left scratching your head looking for a search function, scratch no more.

Apple 294

Apple Gaming 294

Road to VR

JUNE 5, 2023

Ahead of the Apple Vision Pro’s release in ‘early 2024’, the company says it will open several centers in a handful of locations around the world, giving some developers a chance to test the headset before it’s released to the public.

Apple 363

Apple Singapore Simulation Course 363

Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

Magic Leap 272

Magic Leap Apple Microsoft Google 272

Road to VR

JULY 3, 2023

Apple has allegedly slashed production targets for Vision Pro due to manufacturing issues related to the mixed reality headset’s complex design, a Financial Times report maintains. It was previously thought Apple was operating with an internal 12-month sales target of one million units.

Apple 332

Apple China Conference Sony 332